Lean Startup for founders at Investor Summit in Liechtenstein

Fredi SchmidliLiechtenstein 2017, Sal am Lindenplatz, Schaan, 2.11.17

Lean Startup: “Increase Success of Innovation Projects”

Lean Startup for Founders

www.pragmatic-‐solutions.ch

Fredi Schmidli

• Economist and BA• Management Teams in various functions and countries• Entrepreneur• Business Angel and Boardmember: www.startangels.ch• Partner at pragmatic solutions• Community Builder: meetup.com/Lean-‐startup-‐Zurich/

2www.pragmatic-‐solutions.ch2.11.2017

Goal: To improve the success rate

Source: Ash Maurya «Running Lean»

• Develop product in half the time and at half the cost (GE)

• Reduce failure: “wrong” product and “premature” scaling


Goal: To improve the success rate

2.11.2017 www.pragmatic-‐solutions.ch

• 66% of successful products/companies significantly change original business idea

PDA encryption software led to .. The “Game NeverEnding” led to ..

4

Traditional versus lean approach

Source: Ash Maurya: Running Lean

2.11.2017 www.pragmatic-‐solutions.ch 5

The roots of Lean Startup

Make productscustomers want

Incrementalreleases

Reduce waste,Operational excellence

Documentyour plan

Adapted from Janis Fraser

Steve Blank


Eric Ries / Ash Maurya 2010/2012


Lean Innovation Framework


Lean Canvas (by Ash Maurya / adapted from Osterwalder)

2.11.2017 9www.pragmatic-‐solutions.ch

Lean Canvas (by Ash Maurya / adapted from Osterwalder)


Build-Measure-Learn Feedback Loop

Design experiment

Pretotype, MVP, …Results fromexperiment

Analyse results: Persevere, pivotor quit

weeks not years

Guesses/Assumptions/Hypotheses

Run experiment


From Idea to Problem/Solution Fit

12Source: Ash Maurya «Running Lean»

www.pragmatic-‐solutions.ch2.11.2017

Types of experiments

4) Early version with minimal feature set that can be “sold” to early adopters

1) Proposal: a document describing the solution

3) Fake demo of any kind

2) Smoke Test: Landing Page to test interest

MVP

Pretotype


Pretotype Example (Explainer Video)

Test vision ofcloud serviceoffering –Dropbox

14

https://www.youtube.com/watch?v=7QmCUDHpNzE


15www.pragmatic-‐solutions.ch2.11.2017Source: Ash Maurya «Running Lean» Workshop, 2015

Customer Development

ScaleProduct Market

fit

Problem Solution

fit

2.11.2017 www.pragmatic-‐solutions.ch

• Understand Problem • Define Solution

• Validate qualitatively• Validate quantitatively

• How do I accelerategrowth?

16

The 3 Phases of Customer Development

17Source: Ash Maurya, Scaling Lean

What happens here?


In a Innovation Project it is unknown what the customermight find valuable and even who he/she is. Value is generated by learning these unknowns.

What is lean thinking?Value is “providing benefit to the customer”, anything else is waste.

The Lean Innovation Challenge


Lean Innovation is …a company culture touching all aspects:Values, Leadership, Organisation, Incentives, Empowerment, …

not a collection of tools

A culture can not be copied easily


Core Lean Principle

Get out of the building


Summary: Saving Potential byapplying Lean Innovation• Lean Canvas instead of Business Plan• Identification & priorisation of risks instead oftesting the whole Business Model• Problem & Solution interviews instead of Market Research• Pretotype & MVP instead of building the Product• Speed has biggest impact on profit


slideshare.net/pragmaticsolutions

fredi@pragmatic-‐solutions.ch

facebook.com/PragmaticSolutionsGmbh

Nächstes Lean Innovation Training, 21./22.11.17:https://pragmatic-‐solutions.ch/angebot/training/lean-‐innovation-‐training/

www.pragmatic-‐solutions.ch


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