25
Social CRM for Local Commerce Yukai@RewardMe.com
| Date post: | 17-Jul-2015 |
| Category: |
Business |
| Upload: | yu-kai-chou |
| View: | 221 times |
| Download: | 1 times |
REWARDME.COM
TEAM BACKGROUND
The team met at UCLA and has worked in startups together for 4 years.
REWARDME.COM
TEAM BACKGROUND
Notable Startups include Onebox (sold $850M), Verdisoft (sold $93M), SEVEN Networks, Caustic Graphics (sold $27M), and Bunchball
REWARDME.COM
Our core strength lies in eCommerce, Social Media and Gamification; we have spoken or led campaigns for many brands and universities.
Team Background
[email protected] | (888) 255-2512 | www.RewardMe.com
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
[email protected] | (888) 255-2512 | www.RewardMe.com
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
[email protected] | (888) 255-2512 | www.RewardMe.com
Better Loyalty Engagement
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
[email protected] | (888) 255-2512 | www.RewardMe.com
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
3. Influence customer behavior
How CRMs SHOULD Work
Better Loyalty Engagement
[email protected] | (888) 255-2512 | www.RewardMe.com
3. Influence customer behavior
Better Business Intelligence
2. Intelligently segment customer preferences
1. Capture customer data at POS with Loyalty
How CRMs SHOULD Work
[email protected] | (888) 255-2512 | www.RewardMe.com
Better Business Intelligence
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
[email protected] | (888) 255-2512 | www.RewardMe.com
Better Customer Relationship
3. Influence customer behavior in Real-time
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
How CRMs SHOULD Work
[email protected] | (888) 255-2512 | www.RewardMe.com
3. Influence customer behavior in Real-time
How CRMs SHOULD Work
1. Capture customer data at POS with Loyalty
2. Intelligently segment customer preferences
Real-time Intelligent CRM
"While there are many loyalty products in the market, RewardMe innovates towards delivering great value by empowering businesses with deep and actionable knowledge of their customers in realtime."
-HP Jin, CEO of TeleNav (NASDAQ: TNAV)
REWARDME.COM
Evaluation
Negotiations(VP+ Level)
Pilot
Full Rollout
Traction
REWARDME.COM
The Other Side
• 4 Years of Struggling• No income• 80+ hour weeks• Doubted by peers and family• Failure after failure - economic
conditions and team morale
REWARDME.COM
The Startup Journey
• FDWorld ->• FDCareer ->• Viralogy: Social Media Ranking ->• Viralogy: Recommendation Engine ->• RewardMe: QR Code Loyalty ->• RewardMe: Social CRM :D
Key Lessons
REWARDME.COM
1. Stay Lean
• Founder Salary???• Recruit with Passion• Have a Technical Co-founder• Be resourceful• Work-Work Balance• Utilize social media
REWARDME.COM
2. Pivot Fast
• Launch fast• Validate faster• Customer development• Flashlight vs Laser• No time to mope - move on• Keep team morale together
REWARDME.COM
3. Raise Money
• 3 Fs: Friends, Family, and Fools• Seed Round: Angel Investors• VC Round: Requires Traction• Keep everyone regularly updated• Play the Game - eliminate neediness• Regional Differences
REWARDME.COM
4. Financial Projections
• Don’t waste too much time on it• Focus on Target Addressable Market• Use bottom-up calculations• Have a clean assumption sheet• Start moderate, end aggressive• Don’t waste too much time on it
REWARDME.COM
5. Competition• Endorse your competitors as your
best teachers• Competitors don’t kill startups• Indifferent customers do• Laziness is your enemy• Competitors can teach you how to
eliminate customer laziness
REWARDME.COM
6. Stay Focused
• Flashlight vs Laser• Pick a niche• Limited resources• Focus product• Focus marketing• Let go of distractions
REWARDME.COM
Thank You
Yu-kai Chou
714.273.7088
