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Lean startup presentation

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Lean startup presentation
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ENABLING INNOVATION using Lean Startup
Transcript

Apa itu lean startup

ENABLING INNOVATION using Lean Startup

What is Lean Startup ?

History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics

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Why is Startup Product failed ?

High burn RateSwing for the FencesFull Management TeamsAssume Customer KnownAssume Features KnownAssume Growth by Execution

Traditional Startup Product are fighting yesterdays War

Why should we change ?

Japans Manufacturing Industry

Toyotas Production System (Taichi Onno , 1978)

The New Product Development (Taichi Onno , 1978)

Agile

Design Pattern (Gang of Four, 1994)

Extreme Programming (Kent Beck, 1999)

Scrum (Sutherland & Schwaber, 1999)

Lean

Lean Software Development (Mary & Tom Popiendeck , 2003)

Kanban (David Anderson, 2010)

Lean Startup

Lean Startup (Eric Reis, 2011)

The Path To Lean Startup

Failed Products No one Wanted

----- Meeting Notes (7/29/13 11:59) -----sebelum ini kenapa mereka gagal dan contoh2nya

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Most Startups dont Know What They ll be when They Grow up

Innovation for Growth

Customer Validation

Shorten Production Time

Minimum Viable Product

Measurement

Validated Learning

What is Lean Startup ?

Lean startup adalah suatu metode yang baru untuk mengembangkan produk berdasarkan validasi dari customer yang tujuannya untuk mempersingkat waktu development dan memperkecil resiko kegagalan dengan secara terus menerus melakukan validated learning dari customer untuk memperbaiki kualitas produk secara kontie

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Video

3 Stages of Lean Startup

History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics

11

Customer Validation

Shorten Production Time

Minimum Viable Product

Measurement

Validated Learning

3 Stages of Lean Startup

Finding Problem Worth Solving

Defining the MVP

Maximizing for Learning

Do I have problem worth solving ?

Have I built something people want ?

How do I accelerate growth?

Lean startup adalah suatu metode yang baru untuk mengembangkan produk berdasarkan validasi dari customer yang tujuannya untuk mempersingkat waktu development dan memperkecil resiko kegagalan dengan secara terus menerus melakukan validated learning dari customer untuk memperbaiki kualitas produk secara kontie

12

Finding Problem Worth Solving

Customer Validation

History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics

13

Example Hypothesis

We believe that creating the ability for people to share photos on social networks will allow for greater self-expression and deeper ambient connection between people based on shared interest.

- Instagram

Problem Worth Solving - Instagram

Who is your customers ?What pain points to they have ?How will we solve their pain points ?What is the most important thing they need ?What is our differentiation ?

Which you turn into testable hypothesis for your early adopters

Customer Development to Build Hypothesis

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1

1

2

3

4

Prioritize

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Steps to Build Hypothesis

Hypothesis

We believe that showing the date and location of show for the favorite performers and the live performance nearby will create a greater connection between fans and their favorite musicians

- Hangscout

Study Case - Hangscout

Study Case : Persona Development - Hangscout

Miss a live performance

Doesnt know the schedule

Doesnt know the live performance was cancelled

So much work to find the live performance schedule

Doesnt know well about the place

Study Case : Problem Development - Hangscout

Artist & event Schedule & info

Live performance location information

Artist & event Schedule reminder

Study Case : Solution- Hangscout

Live performance schedule helper(event & artist schedule and information in the systemic use of data)

Time saving for fans (Providing event and artist schedule in one trusted place in mobile app)

Helpful location information (live performance location)

Study Case : Value Proposition- Hangscout

How To do the Customer Validation

Is your Assumption Right ?

Defining the Minimum Viable Product

Shorten Production Time

Minimum Viable Product

History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics

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Lean startups are series of MVPs. Each MVP designed to answer specific questions (hypothesis) Eric Reis

The minimum viable product (MVP) is often an ad on google. Or a power point slide. Or a dialog box. Or a landing page. Nivi, Venture Hacks.

Building an MVP is to avoid building product that nobody wants. Steve Blank

Defining the Minimum Viable Product

http://www.flickr.com/photos/jackdorsey/182613360/

Twttr Minimum Viable Product

Dropbox Minimum Viable Product

http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/

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Study Case The Lounge MVP

Based on 13 people interviewed, they (10 people)agree with this kind of choices, with 3 people will only see when they see for new places in the city they traveled.

We interview 8 people with 7 people consider review with picture and 1 person considers review with icon and rating.

How can We Make it Work ?

Maximizing for Learning

Measurement

Validated Learning

History dari lean itu sendiriCaranya leannya gimana?----- Meeting Notes (7/29/13 11:59) -----kasih background :1. build apps/web/software2. Goalsnya mereka buat bikin software apa? Revenue atau traffic atau yang lain3. hp -----> ke orang . ada campaign dan ada communication4. Bedanya lean startup dan gamification itu apa----- Meeting Notes (7/29/13 11:59) -----Puzzle : 1. Lean, 2. Gamification, 3. Big Data, 4. Consumer analytics

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Fail Fast , Success Faster

Build Faster

Continuous DeploymentSmall BatchesMinimum Viable Product

Measure Faster

Split TestingActionable Metrics

Learn Faster

Customer Development

Lean Startup Advocates Experiments and Learning

Product / Market Fit

AARRR Metrics

Pivot

Cryptography

PDA payment

E-bay web payment

Pivot

How can We Build This Efficiently

Lean Startup First Step

Decide on your early adoptersWrite your hypothesis downBuild your minimum viable productProve it in micro-scale and get out of the buildingFact-based culture, built to learn


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