The customer is

willing to buy from

ME!

Growth Hypothesis

I have the

ability to

build it

Hypotheses

I can reach

the

customer

community

The customer

is willing to

pay

Customer

base will

grow

Value Hypothesis

Capability H

ypothesis

My product

is needed

Ideas

Product Data

Target to

Spin at your

Maximum

Speed!

Build

Measure

Learn