Date post: | 21-Apr-2017 |
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Lean UX: Building a shared understanding…and getting out of the deliverables business
UX LXLisbon, PortugalMay 18th, 2012
A tale of two cities……it was (definitely not) the best of times
#LeanUX | @jboogie
Building (digital) bridges…turned out to be fairly effective
#LeanUX | @jboogie
Aligning corporate strategy with a UX focus…many (expensive) ways to bring awareness
#LeanUX | @jboogie
Or the team can spend some time visualizing…to, at least, start from the same point
#LeanUX | @jboogie
And we made it easy……to keep the conversation going
#LeanUX | @jboogie
And we made it easy……to keep the conversation going
#LeanUX | @jboogie
http://www.agileproductdesign.com (Jeff Patton)#LeanUX | @jboogie
http://www.agileproductdesign.com (Jeff Patton)#LeanUX | @jboogie
Visualizing our ideas reveals inconsistencies…between designers, developers, product owners and customers
http://www.agileproductdesign.com (Jeff Patton)#LeanUX | @jboogie
Regular discussion leads to iteration…with each iteration leading to broader buy-in
http://www.agileproductdesign.com (Jeff Patton)#LeanUX | @jboogie
Ultimately leading to shared understanding…and team alignment
http://images.wikia.com/currencies/images/6/65/Euro_coins_and_banknotes.jpg#LeanUX | @jboogie
Shared understanding is the currency of Lean UX…it’s worth its weight in paper, time & productivity
Lean UXInspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of design work to light faster, in a collaborative, cross-functional way with less emphasis on deliverables and greater focus on the actual experience being designed.
#LeanUX | @jboogie
Agile values:
Individuals and interactions over processes and tools
Working software over comprehensive
documentation
Customer collaboration over contract negotiation
Responding to change over following a plan#LeanUX | @jboogie
#LeanUX | @jboogie
#LeanUX | @jboogie
Lean StartupThe Lean Startup has as a premise that every startup is a grand experiment that attempts to answer a question. The question is not "Can this product be built?"
Instead, the questions are "Should this product be built?" and "Can we build a sustainable business around this set of products and services?"
This experiment is more than just theoretical inquiry; it is a first product.
#LeanUX | @jboogie
These are philosophies, not methodologies.
It goes a little something like this…Do this. Quickly. Many times.
Concept Prototype
Validate Internall
y
Test Externally
Learn from user
behavior
Iterate
Just the UX process
#LeanUX | @jboogie
#LeanUX | @jboogie
“Go that way. Really fast. If something gets in your way, turn.”
-Charles DeMar (Curtis Armstrong) to Lane Myer (John Cusack) in “Better Off Dead”
http://www.freakingnews.com/Bottle-Neck-Pics-36343.asp
In fast-paced environments, traditional UX is a bottleneckWe’re getting in our own way
#LeanUX | @jboogie
With interactive experiences evolving rapidlyThe traditional design deliverable is an inefficient obstacle
#LeanUX | @jboogie
We have to change perspective on how to “do” UXToday’s markets require a new way of looking at our processes
#LeanUX | @jboogiehttp://offroadinghome.blogspot.com/2011/04/geo-tography-forced-perspective.html
Designers can’t hide behind their monitor any more!This is a designer-led initiative
http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/#LeanUX | @jboogie
Get design work out there. Fast.In public. Yep, where others can see it.
#LeanUX | @jboogie
OK. I’m intrigued. But how does it really work?First 5 things you need to do…
#LeanUX | @jboogie
Solve the problem togetherAs opposed to implementing someone else’s solution
#LeanUX | @jboogie
1
SketchingIt’s all the rage!
#LeanUX | @jboogie
2It’s Bieber!
Example of sketching at workV1 of the UI
#LeanUX | @jboogie
2
Sketching brings experiences to life fasterLaunched UI
http://www.flickr.com/photos/mims/326748812/sizes/l/#LeanUX | @jboogie
2
Prototype it!Build an experience, not a document.
http://justaddwater.dk/#LeanUX | @jboogie
3
Once validated, demo to the team.…and get everybody started.
http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
No additional deliverables are needed!
#LeanUX | @jboogie
3
Pair up!But do it, cross-functionally
#LeanUX | @jboogie
4
http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
Pairing saves timeBuilds a common language
#LeanUX | @jboogiehttp://hoveringartdirectors.tumblr.com/page/2
4
Pairing sets designers free, man…and empowers developers!
#LeanUX | @jboogiehttp://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg
4
Style guides!The cause of, and solution to, all your UX problems
#LeanUX | @jboogie
5
They’re good for developers too!Creates a reusable asset library and point from which to start
#LeanUX | @jboogie
5
“Speed first. Aesthetics second.” – Jason Fried, 37Signals.com
#LeanUX | @jboogie
“Going for the bronze.” – A Creative Director I used to work with
#LeanUX | @jboogie
“It’s not iterative if you only do it once.” – Stu Eccles, Technical Director, Made By Many
#LeanUX | @jboogie
Every design is a hypothesisDon’t design things people don’t want
#LeanUX | @jboogiehttp://deggan.blogspot.com/2011/01/three-giant-paper-airplanes-and.html
Validate your hypothesis with customersKeep it light and cheap.
http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/#LeanUX | @jboogie
Use data to settle subjective issuesA/B testing can settle these “Pepsi challenges”
http://2.bp.blogspot.com/__3p5_gzemps/TLpuaIolhlI/AAAAAAAAA-o/smDfmM8xqQM/s1600/Coke-vs-Pepsi.jpg#LeanUX | @jboogie
Form factor is ultimately irrelevantThere are many ways to validate hypotheses
Informal and quick is better than….Delayed feedback loops
It’s not “The Spec” that gives controlLead with conversation, trail with documentation
http://talkingtraffic.org/wp-content/images/stack_documents.jpg#LeanUX | @jboogie
This is the goal…Moving towards parallel path development and design.
http://www.greatoutdoors.com/files/imagecache/display/files/images/articles/Wong%20leading%20a%20Powder%208%20win%20%20photo%20-%20Wong%20Collection.jpg
What Lean UX is NOT
#LeanUX | @jboogie
Lazy.Sorry. This is not a shortcut.
http://www.causticsodapodcast.com/wp-content/uploads/2010/11/lazy.jpg
“…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.”
- Austin Govella commenting on Whitney Hess’s “Why I Detest the Term Lean UX”http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/
#LeanUX | @jboogie
The only thing being removed is waste.Leave the toolbox intact. Use the tools as necessary.
http://www.flickr.com/photos/mims/326748812/sizes/l/#LeanUX | @jboogie
This is NOT design-by-committee!That never leads to anything pretty.
http://www.flickr.com/photos/mims/326748812/sizes/l/#LeanUX | @jboogie
Can I make this happen in my organization?Short answer: Yes. Long answer: Yessssssssss!
#LeanUX | @jboogie
You’re an in-house designer…Start small and internal. Ask for forgiveness.
http://sarah.theworkexperiment.com/wp-content/uploads/2011/07/think-big-start-small1.jpg#LeanUX | @jboogie
You are in the problem-solving business and you don’t solve problems with design documentation.
You solve them with elegant, efficient and sophisticated software.
#LeanUX | @jboogie
StartupsThis is the only way to work…
http://militarytobusiness.blogspot.com/2010/12/start-ups-at-hbs.html#LeanUX | @jboogie
#LeanUX | @jboogie
The interactive agency and services world.Tougher sell. Worth it in the end.
Agencies are in the deliverables business.
#LeanUX | @jboogie
(Focus is on output rather than outcome)
Recapping the “in-house” Lean UX process….Remember?
Concept Prototype
Validate Internall
y
Test Externally
Learn from user
behavior
Iterate
Just the UX process
#LeanUX | @jboogie
For services agencies it looks slightly differentGive your clients the power. They like that.
Concept Prototype
Validate w/client Learn
from user
behavior
IterateValidate w/client
#LeanUX | @jboogie
Distributed teams do it remotely!If they’re a part of you, it’s on! If not, it ain’t bloody likely.
http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg#LeanUX | @jboogie
Is this good for every project?Use it where it makes sense.
http://manayunkdrinkspecials.com/wp-content/uploads/2009/11/45559121.jpg#LeanUX | @jboogie
Functional, task-flow projects work well.There’s a clear end goal.
#LeanUX | @jboogie
Highly experiential marketing projects will struggle.Time to ideate and create options is essential.
#LeanUX | @jboogie
What about content heavy experiences?Some up front planning is necessary.
#LeanUX | @jboogie
Designers are used to being heroes. Lean UX is distinctly, anti-hero.
http://www.abegoodman.com/Images/greatest-american-hero.jpg#LeanUX | @jboogie
#LeanUX | @jboogie
Lean UX brings Design Thinking to a broader audience.
Which creates empathy for:- The customer- The problem space- The design discipline
This is an evolution. Not a revolution.Designers must evolve to stay relevant.
http://www.flickr.com/photos/freejay3/2387714157/sizes/l/#LeanUX | @jboogie
Thank you@jboogiejeff@proof-nyc.comwww.leanuxbook.comwww.jeffgothelf.comslideshare.net/jgothelf
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