16
OPTIMIZING ON MOBILE
• WHAT ARE THE CHALLENGES?
• HOW DID WE SOLVE THEM?
• HOW TO CHOOSE AN A/B TESTING
SERVICE?
LEANPLUM IN A NUTSHELL
LEANPLUM IN A NUTSHELL
1. IMPLEMENT OUR MOBILE SDK
2. RUN TESTS FROM OUR DASHBOARD
3. VIEW RESULTS
+40%
OVERALL
+63%
SUBSEQUENT
NO
CHANGE
CHALLENGES
1. FORM FACTOR
2. FRAGMENTATION
3. CONNECTIVITY
4. APP STORE HURDLES
5. METRICS
6. CONVERSIONS ARE DIFFERENT
7. COMPETITION
1. FORM FACTOR
LIMITED REAL ESTATE
TESTING IS ESSENTIAL
2. FRAGMENTATION
TARGET DIFFERENT OS, CPU, SCREEN SIZES,
HARDWARE
3. CONNECTIVITY
BATCHING, CACHING, DEFAULTS
4. APP STORE HURDLES
2 WEEKS!
TEST AND CHANGE ON THE FLY
5. METRICS
DAU/MAU
AVG SESSION LENGTH
RETENTION
FLOWS
VIRALITY
6. CONVERSIONS ARE DIFFERENT
CONVERT EASILY, FOLLOW UP OFTEN
7. COMPETITION
COST OF USER ACQUISITION IS HIGH
A/B TESTING IS CRITICAL
WHAT ELSE?
• EASE OF INTEGRATION
• API
• FLEXIBILITY
• SECURITY
