Word-of-Mouth 3.0

Why LEAP Makes Sense in Today’s World

Mass Customization

To be successful and competitive, companies will increasingly need to anticipate and cater to the needs of individual consumers and accomplish this at scale

Word-of-Mouth Consumers trust recommendations from people they know and reviews from other customers more than any other form of advertising

Focus on Retention The online battleground is shifting from customer acquisition to lifetime value

Social & Mobile Signals

Social signals and mobile location provide a valuable new window into consumers purchase intent and interest

Targeting & Recommendation

LEAP uses those new signals combined with data sharing to improve customer engagement and lifetime value by delivering more relevant offers and targeted earned media

Create a Profit Center

Social programs are already a cost center for brand awareness.  Why not leverage the work already being done to turn it into a profit center by directly driving onsite engagement and sales?

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Social Recommendation & Discovery Platform that Leverages the Power of Word-of-Mouth Marketing to Directly Drive Engagement and Sales

Data Sources: Nielsen Social Media Report - July 2012 and StatCounter Global Stats, 5/13  

Over 20% of All Online Time is Social

17%

6%

77%

Facebook Other Social Networks Other

Mobile Data Usage Growing 50% Per Year

20% of Internet Traffic

Engagement and Commerce Will Shift to Where Brand Advertising Is Today

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CMO Digital Marketing Will Be Larger than IT Spend by 2017 2.5% of Revenue is Already Spent on Digital Marketing*

51.6% of all retail influenced by 2015Forrester

50+% of magazine readers look to social networks for product adviceMagazine Publisher Association - Social F5

62% of online buyers have read product related comments on Facebook Magazine Publisher Association - Social F5

* Gartner - Digital Marketing Spend Report 3/13

2017

$7B

$1B

2012

eMarketer & Gartner

Social Marketing Platform

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>$1T web influenced retail sales in 2011Forrester

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Social Networks and Marketing Led Commerce Experiences are Key Areas of CMO Focus

Applied Social Content to Clusters of Similar Customers•Landing Page•Mobile App•Product Detail•Checkout

Targeting & Segmentation•Social Login•Loyalty Programs•Commerce Actions

Social Content Earned•Posts & Comments•Reviews•Support

Leap Matches User-Generated Content with the Right Products and Right Users to Drive Sales

Product Catalog

LEAP

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E&Y VC Entrepreneur

of Year

Amit Chatterj

eeCEO

CEO of threeventure

backed firms

AveryLyford

VP Bus. Dev.

Karel Baloun

Firstsenior engineer

CTO

MitchRoider

Engineering

xNeXT & Appleengineering

Chief Data Scientist

MikeAndrews

Ph.D. Physics

Christian Galindo

VP Product

Vice PresidentAnalytics

Executives Optimized for Social and Mobile

Technical Team

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Technical Team

Technologists Strong In Social and Mobile

Karel BalounCTOTechnical strategy and leadership

Christian GalindoVP ProductProduct strategy and analytics

Zhi MaEngineerProduct data feeds and normalization

Mike AndrewsChief Data ScientistAlgorithm roadmap

Navin GoelEngineerBackend – Java and PHP

Corie JohnsonUI/UX DesignerCreates and designs LEAP’s experience

Bobby CronkiteMobile EngineeriOS development

Mitch RoiderDirector of EngineeringFull stack development

Ernst Schoen-ReneEngineerHigh volume semantic web analysis

Gerardo RoscianoEngineerProduct search/ recommendation APIs

Alfred CuellarEngineerAlgorithms in Javascript

Maria CeliaQA/TestScrum Master and Cross platform QA

Cecilia AlbornozFront End DeveloperFront end development- HTML/CSS/Javascript

Kent ShoenAdvisorMonetization

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LEAP Closes the Loop on Personalization For Greater Customer Lifetime Value

Distinctive Competence

Social and Mobile First

Earned Media / Social Content

Recommendation

& Discovery

Omni-ChannelDelivery

Better Customer Experience and Greater LTV

Recommendations Based on an Extended Social Graph Will Improve Relevance

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With Access to Pre-Existing User Profile Data, Our Content Optimization Platform Can Perform User Clustering Out of the Box

Targ

eti

ng • Social Login

Clustering precision scaled as known users visit site

• Pre-Existing User

Profiles

Clusters calculated during integration

Conte

nt • User Generated

Social Content

Cultivated as need on ongoing basis

• Reviews, Support, and Other Item-Based Content

Mappable to product catalog

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This User Profile Data Is Not Limited to Social, But Can Come from a Variety of Sources

LEAPLoyalty

ProgramsCustomer DB

Purchase HistorySocial

ReviewsCONFIDENTIAL - DO NOT DISTRIBUTE

Even When Users Are Anonymous, LEAP Can Make Assignments to Predefined Clusters Based on Log Behavior and 3rd Party Cookie Data

LEAP

Common Log characteristics

Common Log characteristics

Common Log characteristics

LEAP

Anonymous Users

Known Users

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Move Beyond RetailPersonalization for Media, Advertising, Events, Mobile, etc.

Access to Additional Data SourcesSocial, Customer DB, Loyalty, Third-Party Data

Expanded Leveraging of Earned MediaPublish and incorporate hard-earned user-generated content

Algorithm Development and TestingInstrumentation and analytics for product development

Next Steps

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