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Digital Marketing

Vol. 1 – Introduction ByAmit Ranjan

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It is a targeted, measurable and interactive marketing of products or services using digital technology such as mobiles, tablets, PCs and laptops to reach customers. The key objective for every digital marketer is to promote business or brands online through every form of digital media.

Internet is its core promotional medium, in addition to traditional TV and radio.

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Digital marketing includes internet marketing techniques, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Link Building.

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It also extends to non-internet channels that provide digital media, such as mobile (both SMS & MMS), callback and on hold mobile ringtones, social media marketing, e-books, apps and any other form of digital media.

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KEY CONCEPT OF MARKETING

Product marketing Pricing Distribution Services

Retail Brand Management

Brand Licensing

Account Based

Marketing

Ethics Effectiveness Research Segmentatio

n

Strategy Activation Management Dominance

Marketing Operations

Social Marketing Identity Digital

Marketing

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PROMOTIONAL CONTENT

Advertising Branding Underwriting spot

Direct marketing

Personal sales

Product placement Propaganda Publicity

Sales promotion

Sex in advertising

Loyalty marketing

Mobile marketing

Premiums Prizes Corporate anniversary

On-hold messaging

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PROMOTIONAL MEDIA

Printing Publication Broadcasting Out-of-home advertising

Internet Point of sale Merchandise In-game advertising

Product demonstratio

nWord-of-mouth

Brand ambassador

Drip marketing

Visual merchandisin

g

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