LEARN ENGLISH WITH THE BRITISH COUNCIL
ENGLISH WITH THE BRITISH COUNCIL• Introduction• Scope of the service• Product Launches• Price Model• Strategy
INTRODUCTION
• Learn English with British Council is a language learning tool
facilitated via SMS.
• The service is a result of collaboration between zMessenger &
The British Council.
• Launched in 2011 July.
SCOPE OF THE SERVICE: Grammar Sentence Usage Synonyms / Antonyms Translations in Sinhala or Tamil Language.
Push SMS:
General English messages such as learning tips, interesting facts, collocations, idioms and expressions and vocabulary.
Ex: a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office.
a colleague (n) - A person that you work with. Eg: this is John, a colleague from the office.
Pull SMS
Multiple choice questions including odd one out and gap filling.
Ex: Fill In the Blank. Yesterday we ____ swimming. Answer: ENG <space> (A) went (B) have gone (C) were going.
Fill In the Blank. Yesterday we ____ wimming. Answer: ENG <space> (A) went (B) have gone (C) were going.
Conversational English
Conversational Push Sentence translations in Sinhala or Tamil: Ex: Message: Where's the hospital? = Ro:hala koheda?
Conversational Pull Question: Sugar tastes ___. Answer: Sweet. Sugar
tastes sweet. = pæni. Seeni pæni rasayi.
Where's the hospital? = Ro:hala koheda?
Sugar tastes ___. Answer: Sweet. Sugar tastes sweet. = pæni. Seeni pæni rasayi
REPLY MESSAGES:
Reply messages with answers followed with explanations. Ex: Well done! Use Past Simple to talk about single,
completed events in the past.
Performance report every 12 days. Well Done! Your results for learn English with the British
Council is 36/42
Congratulations. You are performing well. Text ENG INT to upgrade your level from Elementary to Intermediate. result is 10/12.
THREE LEVELS:
Elementary Level Intermediate Level Advanced level
Subscriber level upgrade or degrade will be happen in 3 circumstances.
1. Voluntary request by the subscriber
2. Once the syllabus for a particular level is completed
3. Performance level exceeds the minimum required level (Only a suggestion will be sent)
Message sending Pattern
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7Odd Week
Pull Push
Pull Push
Pull Push
Pull Push
Pull Push
Pull Push
Pull Push
Even Week
Pull Conv. Push
Pull Conv. Push
Pull Conv. Push
Pull Conv. Push
Pull Conv. Push
Conv. Pull Push
Pull Push Report
Above Question pattern continues over the month.
PRODUCT LAUNCHES
Currently available with Dialog & Etisalat
Mobitel to be join in the near future
20,000 total Subscribers at present - Dialog 13,000 , Etisalat : 7000
Pricing
Operator Price - Prepaid
Postpaid
Dialog 2 Rs. per dayEtisalat 25 Rs. for 15 DaysMobitel 2 Rs. Per Day 60 Rs. Per
Month
MARCOMSFrom Operator: BULK SMS , OBDs, E flyers, Leaflets ,
Website, Facebook & Digital Media
From the British Council : Free General English Course at the
Launch Worth 34,200 Rs. Free Library Memberships Work Shops
SAMPLE LEAFLET & AN E-FLYER DONE BY DIALOG
OPERATOR WEBSITE AND SOCIAL MEDIA http://www.britishcouncil.org/srilan
ka-projects-learn-english-at-the-touch-of-a-button.htm
BC English Won an award at E Swabhimani 2012 under National Best E Learning & Education.
AWARDS
PR COVERAGE BY THE BRITISH COUNCIL AND ZMESSENGER
STRATEGY
Service can be activated by any basic phone user.
Individual Evaluation. Content is available on different levels of
difficulty – Makes the service suitable for people with different levels of English Knowledge.
Localized Content & Periodical supervision from Experts at the British Council.
Marcom Support from the British Council. Product Expansion : IVR - To be introduced in
November.