ASQUARE

in collaboration with

THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND

SMALL BUSINESS DEVELOPMENT (NIESBUD) Ministry of Skill Development and Entrepreneurship, Govt. Of India

A-23, Sector-62, Institutional Area, Noida - 201309, UP, India

announces Entrepreneurship Development training on

DIGITAL MARKETING

CONTACT:

MS. JYOTSANA - 9870465009 , 8800994741

MR. H. P. SINGH – 9873465520

niesbud.dm@gmail.com

Learn from

certified seasoned expert

Hands-on Practical Learning with live project

You are yet to consider DIGITAL MARKETING for your business, still wondering where to start?

Or

Are you still confused how to start career in Digital Marketing?

Or

How to boost your business and lower the marketing budget?

Or

You are finding ways to know how to earn part time income using blogging/affiliate marketing?

Or

You are looking for a training session that could equip you with all the tools and techniques for Digital Marketing and that

includes the complete course curriculum?

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Certi f ied Digital Marketing

Professional

In 2012, global digital advertising expenditure accounted for 18.9% of total advertising

spend. Its share is expected to increase to 26.9% by 2018

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Digital Marketing is a new way to create impact on the market where in digital technologies are used to reach to the customers, acquire and service them. It has become pervasive because it is cost-effective and has comparatively wider reach.

This course will impart the students about its basics, technologies used, defining return of Investment, and how can it be used to achieve the marketing goals. Digital Marketing is the new way forward and is now becoming indispensable because of its benefits.

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Top reasons to learn Digital Marketing

1. A number of companies are shifting from traditional print and TV media to digital advertising due to the increase in internet usage to communicate, publicize and attract customers

2. Digital Marketing is poised to generate 1.5Lakh jobs by 2018

3. Online Ad Spend to across Rs 3,500 Crore by FY 2015, 30% YoY growth

4. India crossed 300 M Internet Users Mark in Dec 2014

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The answer to all your questions is

a practical training to become a Digital Marketing Professional In

6 days (50 Hours)- 23, 24, 30 Sep’17 & 1, 7, 8 Oct’17, 10:00am to 6:00pm,

Venue: IITTM, A-36, Sec-62, Noida, U.P.

Designed especially for Working Professionals, Housewives, Students, Entrepreneurs

It is an experience that guarantees learning using proven training delivery techniques.

We have an achievement of astounding results from participants of past 11 batches conducted at NIESBUD campus (200+ working professionals).

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Now you want to know, how the training helped participants of past sessions?

The training helped the participants to learn tips and techniques to execute Digital Marketing campaigns effectively.

They were able to strategize the Digital Marketing campaign for their own venture at the end of session.

Lot of participants started their own Entrepreneurial journey of Ecommerce venture.

Few participants started their own digital marketing agency, now taking up freelancing projects.

It helped to learn how to get the first 1000 clients.

Testimonial by a participant “I run a web design agency. After the training we have started with Digital Marketing and have got substantial amount of success in managing social accounts, ads manager, accounts for a few companies that I was able to close. Thanks to the

wonderful training that gave me lot of confidence”- Mr. Srinivas

Join this training to get 10X benefits, we have got 1 FREE domain and WEB HOSTING* (worth Rs. 5000/-) for you

You are just a registration away to becoming DIGITAL MARKETING PROFESSIONAL

e-certificate will be awarded by NIESBUD.It can be verified at www.niesbudtraining.org

CONTACT: niesbud.dm@gmail.com

MS. JYOTSANA - 9870465009 , 8800994741

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Course content

Introduction to Dig ital Market ing, defining objectives,

techniques, process and integrating it in overall marketing

strategy

Introduction of Internet and websites, types of websites,

Building website: domain names and hosting, planning

and objective setting, integrating all engagement

mediums, Practical demonstration of how best website are

created

Introduction to Search Engine Opt imization(SEO) ,

Three players of SEO, Major player market value, search

eco-system, Keywords planning, Website traffic planning,

On Page optimization, Off Page optimization Pros and

Cons of SEO

Understanding social media strategy (Facebook,

twitter, Linkedin, Pinterest, Youtube, Instagram), Impact of

social media on all areas of business, for small business,

Types of conversat ion, social exposure categories,

Value of integrated media, social media team structure,

Why staffing needs

Content marketing definition and its origin, Content

marketing overlapping, Effective vs Ineffective, the No-

strategy penalty

Brand bui lding, promoting brand awareness, Brand

building tools and apps, Rebuilding Brand image, Positive

Negative brand building

Introduction to PPC, search engine and traf fic ,

creating google adword account and its structure, Search

and display network, Bid strategy, Adwords algorithm,

Designing effective Google Ad, selection of keywords,

Target Capabilities, PPC Goal and use type, Advantage of

PPC, three R’s of PPC

E-commerce, international E-commerce and its strategy,

SEO of an E-commerce website, Af fi liate Marketing for

E-Commerce, India and E-commerce marketing

Introduction to conversion opt imizat ion, its benefits,

conversion trinity, Scent, A/B Test ing, Incremental

improvement.

Introduction to E-mail, Best profitable platform, Types of E-

mail Market ing, Problem and issues with Email

Marketing, its critical elements, Cyber laws, Technology

of Email marketing, About spamming and techniques to

avoid it.

Google Analyt ics , Quantitative and Qualitative data,

Competitor data, Customer intent, its Online and Offline

use, Setting up goals, know about visi tors

demographic.

Af fi liate Marketing, 3A’s of Affiliate marketing,

Earn ing $$$ as Aff il iate, CPA network, Product and

Service marketing, Affiliate Management agencies,

Merchant, Affiliate, Market & Customer, Sell products

through other website, Commission based Lead

generation

Adsense, get approval of Adsense, Do’s and Don’t’s of

Adsense approval, Placing ads on your blog or websites,

Top 10 alternative Ads websites

Quickly build portfo l io , Finding clients really fast,

Marketing yourself, Build your own website for free.

Introduction to Mobi le Marketing, Cost of missing

mobile, Mobile Marketing Vs Advertising, Who needs

mobile marketing, Mobiles Role in Marketing, Mobile and

other digital channels

Tips and Tricks to earn money onl ine & Onl ine

Crowdfunding

Designing Digi tal Market ing campaign contest

50 hours program Become expert Certif ied Digita l Market ing Professional Learn tips and tricks to bui ld your personal brand online Earn $$$ online Hands-on learning

Fee Details Rs 18,000/- (Rs. Eighteen thousand only per participant) . This includes course fee, kit, study material, lunch, and certificate. Mode of Payment Online Bank Transfer. The details are: Name of bank: Yes Bank Account holder name: ASQUARE Address: Meera Bagh, New Delhi ACCOUNT No.018561900000620, Account Type : Current IFSC Code: YESB0000185

Past Batches

CONTACT:

MS. JYOTSANA - 9870465009 , 8800994741

MR. H. P. SINGH – 9873465520

niesbud.dm@gmail.com