Learn How to Attract and Engage Customers With Social Media

You Don’t Need Social Media

15 Points for Social Media Success

1)Diversifying and Connecting Social Media Tools

2)Develop and Target a Key Audience

3)Contests, Deals, & Offers

4)Post & Share Relevant Content - Quality vs.

Quantity

5)SEO – Search Engine Optimization

15 Points for Social Media Success

6) Interaction & Engagement

7) Make it Personal & Reflect Your Brand

8) Keep it Short and Sweet

9) Use Images & Videos as Much as Possible

10) Be Cautious of Wording and Grammar

15 Points for Social Media Success

11)Build a Strategic Alliance

12) Good Service Recovery

13) Utilize Platform Tools

14) Have Patience

15) Know When You Need to Adjust Your Strategy or

Take a New Approach

Facebook Overview

• Facebooko Fan Page + Vanity URLoAdvertisingoAnalytics http://www.facebook.com/MicroplayOntario

Twitter Overview

• TwitteroBioo TwellowoHashtagso@Mentions & @RepliesoRThttps://twitter.com/intriguemedia

LinkedIn Overview

• LinkedIno Full profile o Referenceso Groupso Profile Viewso Ask for an Introductionhttp://www.linkedin.com/in/intriguerobertmurray

Combining Brick & Mortar with Social Media

• Signage in Your Store• Signage on Your Business Cards• QR Codes

• Example: “Follow Us on Twitter to find out about exclusive specials”

It Should Be Noted:• There is no ONE way to use Social

Media for business• The only certainties are…• Your Content MUST be Interesting for

Your Target Audience• Engagement & Participation

is Critical

Traditional Marketing

Engagement Engagement

How We Engage our Clients

• People don’t like to hear that you think you are amazing

• People love to hear about amazing experiences from their friends

• Engage a small group and they will tell their friends

How We Engage our Clients

How We Engage our Clients

• Engagement leads to loyalty• Loyalty leads to word of mouth• Word of mouth leads to more sales

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