Learn more about dashDB, data warehousing and analytics power at your fingertips in the cloud

© 2014 IBM Corporation

IBM Cloud: Think it. Build it. Tap into it.

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Adam M. Ronthal

Technical Product Marketing and Strategy

Big Data, Cloud, and Appliances

Focus on the business, not the business of data warehousing!

@ARonthal



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Changing the Experience of Analytics in the Cloud

Watson Analytics

• Cloud-based predictive

& cognitive analytics

discovery platform

• Designed for business

use

• Integrated social

collaboration

• Freemium to enterprise

versions

Data Works dashDB

• Enable self service

access & integration of

multiple data sources

• Simplified tools to

prepare, refine & secure

data

• Open application

programming interfaces

for application

development

• On-premise and cloud /

internal & external data

• Rapid deployment of

large scale data

warehouses

• Enables scaling of both

volume and processing

speed

• Unified architecture that

enables hybrid data

processing, on-premise

& in the cloud

• In-database analytic

capabilities for the best

analytic performance



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This Changes Everything

Build More

Grow More

Know More

Focus on the business, not the business of data warehousing!



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Introducing IBM dashDB

Deploy in minutes with rapid cloud provisioning

No infrastructure investment for cloud agility

Accelerate application development for analytics

Built for Analytics to help you understand your data and business

In-Database Analytics for greater efficiency and performance

Compatible with Advanced Tooling like R and Watson Analytics

Grow more without growing the things that cost more

Built-in Performance with In-memory technology

Load and go with no tuning required

Build More Know More Grow More

dashDB keeps data warehouse infrastructure out of your way

Data warehouse and analytics as a service on the cloud



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The Business of Data Warehousing should not be your focus!

Data Warehouse

$$$ $$$

$$$



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Data is the basis of new competitive advantage

1“2014 Analytics Market Survey,” research note, Nucleus Research, September 2014.

2“Analytics Pays Back $13.01 for Every Dollar Spent,” research note, Nucleus Research, September 2014. 3"Predicts 2014: Why You Should Modernize Your Information Infrastructure", November 28, 2013. Gartner.

Increasing investment

71%

Faster ROI

13 to 1

Data warehouses will get you there

over 90%

of analytics customers

plan to increase their

analytics budgets

within the next 2 years1

Analytics pays back

US$13.01 for every

dollar spent –

1.2 times more than it

did 3 years ago2

of big data

implementations will

augment, not replace,

existing data

warehouses3



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Modernizing with Cloud Keeps Infrastructure out of Your Way

Modernize existing Data Warehousing

with on-demand cloud agility

Embrace the concept of the logical data

warehouse by combining cloud and on-

premises deployments

Faster insight without the up front

infrastructure investment

Full support for hybrid “ground to cloud”

deployments

Organizations gaining competitive advantage through cloud adoption are reporting: 1

as compared to peer companies who are more cautious about cloud computing1

1http://www-03.ibm.com/press/us/en/pressrelease/42304.wss 2http://www.huffingtonpost.com/vala-afshar/the-top-100-cloud-computi_b_3756172.html 3http://www.businesswire.com/news/home/20100722005325/en/Cloud-Computing-Delivering-Promise-Doubts-Hold-Adoption#.UufrRKX0B8Y

77% of enterprises are in the

initial stages of cloud adoption2

84% of CIOs cut application

costs by moving to the cloud2

58% of IT Decision Makers think cloud solutions give them

better control of their data3

2x revenue growth

2.5x higher

gross profit



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Key dashDB Use Cases

• Extend on-premises data warehouse environments to the cloud

• Flexible, cost-effective growth

• Hybrid Cloud models support ground to cloud

Extend / Modernize

• Easy synchronization of JSON to structured data

• Allows analytics via standard BI tools

• In-database predictive algorithms allow greater insight for Cloudant users than ever before

Cloudant Analytics

• Robust predictive analytic algorithms

• Integrated with R

• Watson Analytics Ready

• Analytics Ecosystem with Partners

In-Database Analytics

• Data Warehousing and Analytics in the Cloud

• Cloud Agility and Flexibility

• Analytics for Cloud Data, Data Marts, and dev/test environments

Data Warehouse & Analytics

Service



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dashDB – Available Now with Three Deployment Choices

• New “Enterprise” Plan

• Dedicated infrastructure

• Terabyte-scale capacity

• Contact your IBM account

representative if

interested

• “Entry” plan for smaller

data volumes available

today!

• Explore data

warehousing in the cloud

and see how cool it can

be!

• Ingest data from a wide

variety of sources

• In-database analytics

included

• Fully integrated with

Cloudant

• Built-in automated

synchronization from

Cloudant JSON data

stores

• Build your web/mobile

app and make the data

available for analytics at

the touch of a button!

1 2 3

Closed Beta Open Beta



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dashDB lets you Build More with Rapid Cloud Provisioning

Build More

Simple, up and running in minutes with rapid cloud provisioning

No infrastructure investment provides true business agility

100% of new application

deployments on Exadata

took 50 days or more.1

88% of Teradata 2700

deployments took 50 days or

more.2

According to a recent ITG Study:

2 https://ibm.biz/BdRCmK 1 https://ibm.biz/BdEd4j



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dashDB is as Simple as an Appliance with Cloud Agility!

Grow More

Load and Go with no tuning required

Columnar optimized for analytic workloads

Memory optimized takes analytics beyond in-memory

Source: http://tdwi.org/research/2014/05/evolving-data-warehouse-architectures-for-big-data-infographic.aspx

Modern Data

Warehouses are

constantly changing in

response to business

needs.



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Faster Answers let You Know More!

Know More

In-Database analytics built in

R Integration for predictive modeling

Partner Ecosystem for analytics

IBM Watson Analytics ready

Built-in, in-database analytics provide

faster answers with no data movement

for greater efficiency! dashDB enables

predictive analytics across all the data!



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Next Generation BLU In-Memory Performance Built In!

• Next Generation In-Memory

• Columnar

• SIMD Hardware Acceleration

• Actionable Compression

• Support for OLAP SQL

extensions

• Connect common 3rd party BI

tools



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IBM Netezza Advanced Analytics Built In!

k-Means Clustering

Linear Regression

Decision Tree Geospatial



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The Hybrid Cloud – Extending the Data Warehouse into the Cloud

On-Premises Systems

Cloud

• Sensitive Data

• On-premises Source

Systems

• Large volumes of data

generated

• Data Marts

• Test/Dev Environments

• Analytics for Data

already in the cloud

Hybrid Cloud



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And Extending Your Data Footprint to the Cloud

Data

Schemas

Applications

Terabytes to Petabytes Gigabytes to Terabytes

In-DB Analytics

Enables Hybrid Deployments from Ground to Cloud

On-Premises

Data Warehouse

Cloud Based

• Dev/Test Environments

• Analytic Marts

• Analytics for Cloudant 3rd Party DW

Cloud-based JSON

Data Store

Auto sync of JSON Data

Auto provisioning



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Providing Analytics on Cloudant JSON Data

Terabytes to Petabytes Gigabytes to Terabytes

Cloud Based

• Analytics for Cloudant

• Analytic Marts

Cloud-based JSON

Data Store

Auto sync of JSON Data

Auto provisioning

The only in-memory

database fully

optimized for analytics

on Cloudant JSON

Data!



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Cloudant Use Case: Hothead Games

Revenue Model based on in-app purchases

IBM Internal Use Only

Hothead Games could leverage predictive algorithms to determine

who was most likely to purchase based on past usage patterns?

k-Means Clustering for market segmentation, time of purchase

analysis and others

Decision Tree algorithms to predict customer churn or propensity to

purchase

Geospatial capabilities to predict the most likely locations for

purchases

Higher offer acceptance rates

More effective, targeted offers



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www.dashdb.com

#KnowMOREinaDASH

@getdashdb

http://www.dashdb.com

Date post:	02-Jul-2015
Category:	Technology
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