It’s a session of two halves

Quantitative

• NT approach• Use of results

– Volunteer experience– Organisational culture

Qualitative

• Wally Harbert• Focus groups

– Current volunteers– Non volunteers (briefly)

Combined approach = cultural change

Volunteering Survey: Thematic Perspective (strong agreement)

When we compare the performance of our high performing properties against our low performing properties, there is a dramatic difference in their relative performance in terms of the drivers … most markedly in the priority areas of management, organisation, leadership and communication

Group A - 37

properties Group B - 56 properties

  KPI < 64% and falling KPI > 64% and risingKPI 52% 72%Management 30% 48%Organisation 30% 46%Leadership 23% 39%Communication 20% 33%Culture & Values 29% 42%Voice 16% 28%Enjoyment 66% 78%Engagement 29% 41%Empowerment 18% 29%

Overview: The Underlying Model

Empowerment Engagement

Satisfaction

Discretionaryeffort

Advocacy

Resiliencein the face of

change

Organisationalperformance

So this is all very well if you have 30K….

•Survey Monkey

•Internship

•Volunteer project

•Partnership with Universities

http://vimeo.com/41972477

Sarah: Very enjoyable. Over 75%

Gary: Don’t get me started!

Sarah: I know! But it is

Clara: There’s something about it being a target. That word. It’s just an anathema to most volunteers, I would suggest

Sindy: Because you don’t volunteer to be put under that kind of pressure

Clara: No, you don’t

Sindy: You’ve got the T-shirt from doing that and you don’t want to do it again

(Lodge House)

Key learning…• A compelling body of evidence

• Avoid only moral/ethical discussions

• Link this to overall organisational objectives and performance, not volunteering as an end in itself

• Recognise people respond to different types of data

• And they will need help navigating and responding to the data

• Think about who can help you – internally and externally

• Small number of consistent messages as the way in, don’t overload people early on

• Make it actionable

• Don’t assume you need a large budget for this