Startup Weekend BostonOctober 16, 2011

Rental Zen

Who?Experienced entrepreneurs

Experienced developers

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x3!

BusinessWeek Best Entrepreneurs 25 and Under!

Pain

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Being a renter in a large city can be difficult

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Less Of:

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More Of:

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Solution

Let roommates consolidate rent into one epayment, submit & track repair requests, and view & submit apartment ratings.

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Only Need a Small Piece

*

*

*

*40M Renters in US

Our initial Market

Large Market to Expand

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Competition

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Survey Says…..

Tenant Initiated

Landlord Initiated

Online Payment

Split Payment

Repair Request

Rating

LeaseTopia

Buildium

PayYourRent

SmartRentOnline

WilliamPaid

Positive Negative

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How To Make…..

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Why Will Customers Pay?• Direct Electronic Payment: $2.99/Transaction• Credit Card Processing: 2.9% +.30

• Monthly Subscription– Tenant: Free– Landlord: $9.99

• Advertising– Standard Rates

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Validation

**

*30 Respondents

More than 50% willing to pay 80% still write a check

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Customer Acquisition• University Off Campus services• Targeted engagement advertising• Brokers• SEO

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Obligatory Hockey Stick Projections

0% 0% 0%

28% 31%35% 36% 38%

0% 0% 0%

15%

0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

Q1 20

12

Q2 20

12

Q3 20

12

Q4 20

12

Q1 20

13

Q2 20

13

Q3 20

13

Q4 20

13

Q1 20

14

Q2 20

14

Q3 20

14

Q4 20

14

* Spend

* Spend

Revenue

Operating Margin

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Progress/Future

• Backend built out

• Prototype in testing

• Customer validation

• Renter toolkit

• Customer acquisition

• Strategic ad partnerships

So far… Future development

Removing the Awkward Hassle of RentingRemoving the Awkward Hassle of Renting

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DEMOTIME

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Financial AssumptionsRevenue Streams AmountTenantPay per transaction 2.99$ Tenant Monthly Subscriptions

LandlordPay per # of properties 2.99$ Landlord Monthly Subscriptions 4.99$

OtherIntelligent ads 2.00$

Capture RateRenters under 30 2% Landlords as a percent of Buildium 10%% of users clickthrough 0.5%Average # of Properties per landlord 3

Cost driversCost of Revenue 30%R&D 5%Sales and Marketing 12%G&A 15%