| Date post: | 10-May-2015 |
| Category: |
Technology |
| Upload: | leasing-social |
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The current and future impacts of social software for
leasing and asset finance
Breakout sessionMonday 24 October 2.30
Andrew Denton CHP Consulting
Peter Thomas Manifesto Group
@leasingsocial
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Introduction
About our session
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Introduction
Social media is not just
broadcast, PR or listening
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Introduction
All business needs a
social layer
Our aims
• What is social software?• Social software principles• How social software works• The LeasingSocial landscape• Case studies• Wrap
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What is social software?
What is social software?
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What is social software?
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What is social software?
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What is social software?
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What is social software?
of college freshmen spend more than an hour a day on Facebook.
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76%
What is social software?
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What is social software?
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What is social software?
of FTSE 100 companies actively use Twitter
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63%
What is social software?
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The Group Social media in the FTSE100 – June 2011
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TBG Digital Global Facebook Advertising Report 2011
What is social software?
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What is social software?
of Fortune500 companies actively use Twitter
up from 33% in 2009
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60%
What is social software?
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What is social software?
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What is social software?
of B2B companies acquire customers using Facebook
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41%
What is social software?
of all US adults use social networking sites
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50%
What is social software?
Facebook pageviews in June 2011
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1Trillion
What is social software?
worldwide social media users
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1Billion
Social software principles
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Social software principles
• Relationships: the social graph
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Social software principles
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Social software principles
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Social software principles
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Social software principles
• Information: APIs
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Social software principles
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Social software principles
• Privacy: OAuth
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Social software principles
• Interoperability: web intents
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How social software works
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How social software works
• Started as: broadcast, PR
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0.1
How social software works
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How social software works
• Became: conversation
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1.0
How social software works
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How social software works
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How social software works
• Rules of the road 2.0– Authentic, relevant,
meaningful, trustworthy & timely content
– amplification, not just fans– What you want people to do– What you want people to say
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How social software works
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How social software works
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How social software works
• Influence– A set of relationships– You<->Your Customer– Your Customer<->Other Businesses– You<->Not-yet-Customers– Not-yet-Customers<->Other Businesses
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Leasing today
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0.1
Leasing today
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Q: 1.0?
The potential
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Applying the 2.0 model to leasing
• Rules of the road 2.0– Authentic, relevant,
meaningful, trustworthy & timely content
– amplification, not just more fans
– What you want people to do– What you want people to say
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Asset Finance
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Asset Finance is the answer to a question
Leasing influencers
• Lessees• Intermediaries• Funders• Employees• Consultants• Asset managers• …
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Leasing 2.0
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Case Studies
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Gradwell
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Gradwell
• How it works– Traditional SME b2b social media
approach
• What they want– Use LinkedIn & Twitter as authentic
relationship builders
• What they get– Better conversion and retention
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Sungevity
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Sungevity
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Sungevity
• How it works– Integrated social into the message
‘power for the people’• What they want
– Consumers to amplify the campaign
• What they get– Recommendation, buzz, lead generation
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Sungevity
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Infor
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Infor
• How it works– Use all social media channels to saturation
• What they want– Built on ‘downwiththebigERP’ media
campaign targeted at mid-market companies
• What they get– Standout in a crowded market dominated
by large ERP companies
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Psion
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Psion
• How it works– Focus on knowledge-sharing between
customers
• What they want– Customers share experiences relevant to
their businesses
• What they get– Intense discussion of product details
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Gatorade
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Gatorade
• How it works– Use their brand ambassadors as
influencers
• What they want– Create a participatory brand
• What they get– Authentic conversations between fans,
customers, athletes and scientists
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San Antonio Spurs/NBA
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San Antonio Spurs/NBA
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San Antonio Spurs/NBA
• How it works– Leverage the fan community through
authentic, relevant content• What they want
– Build community, influence, engage and active fans
• What they get– Increased buzz through shares, visible
engagement with fan-centric stories
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What’s holding you back?
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What’s holding you back?
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What’s holding you back?
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What’s holding you back?
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What’s holding you back?
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What’s holding you back?
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What’s holding you back?
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Wrap: Signposts 2.0
• Get the basics right– Optimise (so people find you)– Manage (so its under control) – Measure (so you know who found you)
• Identify key influencers– Understand their concerns
• Develop authentic content– that will be shared by your influencers to generate
action – share, discuss, contact, apply, buy• Re-share and re-mix
– Your influencers’ content and actions
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leasingsocial.net
and add your view
@leasingsocial
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