RESEARCH METHODS

LECTURE #1

Students should be able to:

Sharpen the analytical skills.Develop their understanding of the research concerns.Develop the ability to convert the research concerns into a

research problem.Prepare a roadmap or blueprint of the research – using

appropriate methodologies.Conduct the research by following the complete research

process.

Textbook:

Neuman, W. L. (2000). Social Research Methods: Qualitative and Quantitative Approaches. Boston: Allyen and Bacon.

Supplementary books:

Zikmund, W. G. (2003). Business Research Methods. Mason, Ohio: South Western.

Sekaran, U. (2004). Research Methods for BusinessNew York: John Wiley & Sons.

What is research?

Gathering information needed to answer a question, and thereby help in solving a problem.

Systematic and organized effort to investigate.

What is the value of research?

Research offers the pleasure of solving a puzzle.

Generating Theories – Models

Identifying problems and solutions

Research helps to develop new methodologies