Date post: | 18-Jul-2015 |
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Design |
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ABOUT LECTURE 3
Lecture 3 is divided in 3 parts: 1. Creation – it is all about the search for new ideas. We will look at
the techniques for generating ideas, selecting the best solution that caters to the problem statement and illustrating them as sketches.
2. Prototyping – in this section we will see the ways and means of transforming concepts into tangible works of art. In the real world this step involves getting the client’s final approval.
3. Production – this is the last part of the process and also the one that takes the design to the target audience through magazines, newspapers, packaging, TV commercials, an app etc. As consumers this is what we see and use each and every day.
WHAT IS PROTOTYPING?
§ Research and Analysis = defining the problem
§ Planning = seeking insight
§ Creation = choosing the best solution
§ Prototyping = communicating the solution
§ Production = selling the solution
WHAT IS PROTOTYPING?
The word prototype derives from the Greek “prototypon” meaning primitive form, neutral of “prototypos” where “protos” means first and “typos” means impression.
A prototype is a concrete representation, model or release of a product built to test a concept or process or to act as a thing to be
replicated or learned from.
• Prototypes support creativity. Prototyping helps to experiment with multiple approaches and ideas.
• Prototypes encourage communication. It facilitates discussion through visuals instead of words and ensures that the designer, client and production team, all get a common understanding of the design solution.
• Prototypes facilitate early evaluation. Thus it reduces risk and avoids missed requirements, leading to a better design faster.
PROTOTYPES
SKETCH VS. PROTOTYPE
As prototyping progresses through the design cycle, increase the visual
resemblance by introducing elements of style, colour, branding and graphics.
SKETCH VS. PROTOTYPE
As the prototype is refined, replace dummy text with real content to get a feel
for how it affects the overall design.
SKETCH VS. PROTOTYPE
Adding interactivity in subsequent iterations increases functional resemblance and
allows the prototype to be used for usability testing and training and communications.
PROTOTYPING
• Prototypes range from rough paper sketches to interactive simulations that look and function like the final product.
• Prototypes serve different purposes and thus take different forms.
• Given below are some ways and means to create prototypes…
Show the prototypes to your instructor and get a feedback/approval.
Upload them as a single PDF file in the Assessment Task 3B folder under SUBMISSIONS.
Minimum 2 prototypes for each of the 3 medias selected.
Due Date: END of week 10 – Sunday 13th September 2014
ASSESSMENT TASK 3B