Advertising Poster

• Fat Faces

• Wide Variety of type

• Every space filled

• Wood Cut Image

• No Attempt to pull Type and Picture together

Magazine Cover

• Allegorical images

• Overly decorate type

• Every space inch filled

• Has nothing to do with subject matter of magazine

Calotype (Talbot)

• Used treated paper that made the paper sensitive to light

• After paper was exposed to the image the image was fixed

with an iodized solution.

• To make a print, the negative was placed on top of more

photo paper, laid flat in a glass frame and allowed to develop

in sunlight

Photographic Development

• Daguerrotype developed in France in 1837

• Couldn’t reproduce no negative

• Calotype developed in England in 1841

• Could reproduce

• New methods quickly developed next using glass plates as

the negative and in 1888 George Eastman came up with a

negative film process.