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Lecture 5 - Quantitative Research

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    Research Approaches 2:Quantitative research

    How many versushow well

    Ian Grigor

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    AimTo understand the role of

    quantitative research

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    Objectives To understand the principle of

    research methods adopting a

    quantitative approach (basicallyinvolving experimental design)

    To interpret the role of quantitativeresearch

    To comment on the strengths andweaknesses of quantitative research

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    The generation ofinformationandunderstanding

    (perhaps)

    consisting ofas opposed to

    unsupported

    opinion

    New concepts

    New models

    New theories

    So we need evidenceas opposed to

    anecdote

    Determinants arevalidityreliability

    generalisability

    What is research?

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    Quantitative research traditions

    Focus predominantly (though notexclusively) on experimental design. Agood example might be a survey

    questionnaire Experimental design has long been

    perceived as the gold standard formedically-orientated research

    Rely largely on statistical measures andrequire larger samples and morestructured data collection tools (Polit et al2001)

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    Why and when do we prefer totalk in quantitative terms? We like to quantify things because

    we have an awareness of scales

    Theres an element of valueattached to a quantity

    When were being professional

    When its necessary to get a message

    across

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    What is quantitativeresearch?

    Burns & Grove (1987)

    ... a formal, ob ject ive, systematic

    process in which numer ical data are

    ut i l ized to ob tain informat ion about

    the wo r ld" and" a research method

    which is used to descr ibe and testrelat ionsh ips and to exam ine cause-

    and-effect relat ion sh ips".

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    Elements of quantitativeresearch

    Tests and experiments under

    controlled conditions

    Cause and effect relationships(Alderson 1998)

    Gathering numerical data objectively

    Results lend themselves to statisticalanalyses

    Evaluation of results confirm or

    refute the original hypothesis

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    Elements of quantitative research can bedescribed as positivist paradigms

    Quantitative data

    Statistical analysis within definitiveconcepts (logical mathematics)

    Atomistic (focusing on component parts)

    Studying discrete relationships

    Being of low complexity???

    Potentially seeking to explain laws Requiring control subjects/sets

    Ultimately, we should understand what wedont know at present!!

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    Samples for study

    Your sample is the group of cases (people,organisations, etc.) that you study in yourresearch

    It should be either comprehensive i.e.everyone or a selection that is trulyrandomised, inclusive and controlled

    It should not be a limited study of 12 (cfWakefield et al1994: 1998: 2001) unlessthat is all that is in the population underscrutiny

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    In relation to our ongoingMMR theme

    Studies by Gillberg & Heijbel (1998); Honda (2005);Peltola et al(1998); Taylor et al(1999)

    quanti f iedthe number of doses of MMR givenover a period of time in a specific country or area

    and also quanti f iedthe number of cases ofautism diagnosed in the population given the

    MMR vaccine. Then, using stat ist icaltesting todetermine whether there was any evidence of an

    association between these variables (MMR andautism), they tried to ascertain the strength of the

    association: this is quant i tat iveresearch

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    Using Wakefields work on theMMR debate as our metaphor

    The information and understandinggenerated was highly questionable

    His opinions have been heavily criticised

    His claims were based on a study of 12children

    A Scandinavian study of 300,000 came tothe opposite conclusion

    Any comments aboutgeneralisability?

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    Validity of data generation

    Do your data relate to the concepts youthink they do?

    What steps were taken to tackle these

    issues? Convince the reader that youvethought about this and confront the issue

    Are your data appropriate? Is the combination of methodology and the

    cases under study able to generate the datarequired for the study?

    Could there be extrinsic factors influencingyour results?

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    Validity

    Are hidden factors at play?

    You think youre looking at the effects of

    X but other factors youre unaware ofare really what are affecting the situation

    Your explanation applies to muchof

    your data even though you soughtnegative instances/ alternatives

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    Reliability

    Could another researcher repeat this

    work, using the same data, and end

    with the same result? Have you consistently used

    standardised protocols and

    techniques?

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    Strengths of quantitativeresearch

    You can manipulate your numbers to

    create visual images e.g. graphs

    Concepts can be measured and directly

    compared to previous/subsequent work

    There may be direct correlation between

    cause and effectthis is the ideal

    It may be possible to generalise towardsexternal validity i.e. predict

    Breadth of coverage of big population

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    Weaknesses of quantitativeresearch

    The whole may not be equal to thesum of the parts

    Lack of depth i.e. looking at just onepart of the whole

    Defining everything, in terms ofnumbers, is risky when dealing withhumans especially

    Ultimately, everything is qualitative!

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    The final evidence on the MMRcontroversy

    The evidence is that MMR is not assoc iated

    with autism in childrenthe quality,

    val id i ty and s ize of that evidence isoverwhelmingautism rates began to rise

    before MMR

    Anon(2005) MMR vacc inat ion and aut ism

    Available at www.ebandolier.com

    The worldwide studies on this topic have

    covered some 2 million people

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    References

    Alderson P (1998) The importance oftheories in health care Bri t ish Medical

    Journal317, 1007-10 Hek G, Judd M and Moule P (2002)

    Making sense of research : an

    int roduct ion fo r heal th and social

    care pract i t ioners (2ndedit ion )

    London: Continuum

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    Objectives To understand the principle of

    research methods adopting a

    quantitative approach To interpret the role of quantitative

    research

    To comment on the strengths andweaknesses of quantitative research


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