Date post: | 11-Mar-2016 |
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the medium is the message
meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.
the medium is the message
Marshall McLuhan claimed in Understanding Media that all media have characteristics that engage the viewer in different ways; for instance, a passage in a book could be reread at will, but a movie had to be screened again in its entirety to study any individual part of it. So the medium through which a person encounters a particular piece of content would have an effect on the individual's understanding of it.
experimental
short
http://av.vimeo.com/69530/673/28495925.mp4?token=1285522230_104ed2c8dfef62a45cd3c43076eb1717