BIG MARKET PARADIGM SHIFT

ALL THE MARKET NATURE ,FEATURE WILL BE VOLATILE .ALL THE CHANNELS WILL BE OPEN,TRADITIONAL,MODERN,INSTITUTIONAL,E COMMERCE.

THERE WILL BE GREAT PRICE WAR ,PRICE WILL BE HOBBY OVER QUALITY.MANAGING PROFITS WILL BE DIFFICULT.

NOT ONLY TRADITIONAL BUT MUSHROOM GROWTH OF NOT TRADITIONAL PLAYERS AKING COMPETITION CUT THROAT.

ALL THESE BECOZ TIME WILL BE LIMITING FACTOR.VERY FAST WITHIN 2 -5 YEARS MARKET HAVE TO FILL DEMAND .

MARKETERS WILL NOT GET ENOUGH TIME TO DEVELOP PROPER DISTRIBUTION INFRASTRUCTORS.

BIG MARKET DYNAMICS CHANGES

MARKET DYNAMICS WILL NOT BE TRADITIONAL & STANDARD AS IN CONSUMER GOODSMULTIDIRECTIONAL FORCES WILL BE ACTING

MARKET ITSELF WILL DECIDE DYNAMICS NOT LEADERS.DEMAND & SUPPLY CURVE VOLATILE & FAST CHANGING

GOVT POLICIES WILL BE INFLUENTIAL

FINALLY A “SPEED OF EXECUTION” WILL LEAD

BIG CHANGE IN MARKET PLAYERS POSITION

ANY THING MAY HAPPEN A BIG ONE CAN STEEPED OUT OR SMALL NEW ONE CAN LEAD MARKET

MUSHROOM GROWTH WILL DEVELOP NICHE LEADERSSMALL PLAYERS WILL PROVIDE TOUGH COMPETITION

FOR BIG PLAYERS FIGHTING WITH SMALL PLAYERS WILL BE TYPICAL

IT’S AN BIG OPPURTUNITY TO SMALL PLAYERS TO TRANSFORM THEM BIG

IF PLAYED WELL

BIG CONSUMER SHIFT

EVER SHIFTING CONSUMER POOL WILL DEVELOPBRAND LOYAL CONSUMERS MAY SHIFT TO NEW BRANDS

INSTANT DECISION TO PURCHASE RATHER THAN PLANNEDPOS WILL BE MAJOR POINT TO PURCHASE DECISION

POCKET SIZE OF CONSUMER WILL BE FACTOR FOR BRAND SELECTION

LED ACESSORIES GROWTH NOT NOW AFTER FEW YEARS.

BIG MARKET ECOSYSTEM CHANGE

MARKET ECOSYSTEM EVER VOLATILEENTRY OF BIG FMCG PLAYERS LIKE EVEREADY

FMCG PLAYES WILL BE CHALLENGE TO TRADITIONAL ONE LIKE PHILIPSBECOZ FMCG PLAYERS HAVE 3 TIER 3 MILLION + SHOP PENETERATION

TRADITIONAL PLAYERS NOT HAVING THAT MUCH REACHEDLP MAY BE OBSERVED FREQUENTLY

LETHAL COMPETITIONFREQUENT NEW PLAYER ENTRY & FREQUENT “IN & OUT” PHENOMENON

MANY MORE MICRO LEVEL CHANGES

IF PLAYED WELL , MAY CHANGE UR CORPORATE DESTINY SHORTLYLIKE MICROSOFT,WIPRO,INFOSYS CHANGED DURING IT BOOM

DON’T MISS ! IT’S OPPORTUNITY ONCE IN CENTURY ! FASTEN UR BELT !

MANAGING RISKS IN FAST CHANGING BUSINESS ENVIRONMENT TO MAKE YOU LEADER

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