StyleGuide

who we are

MISSION

Together with communities, FoodCorps serves to connect kids to healthy food in school.VISION

We are creating a future in which all our nation’s children —regardless of class, race, or geography—know what healthy food is, care where it comes from, and eat it every day. Through our work, future generations will grow up to lead healthier and more productive lives.

3

Boilerplate language is standard language

to use across contexts to describe

FoodCorps. Start with the boilerplate

sentence and expand with the boilerplate

paragraph. When there’s room for more,

continue on with the second paragraph.

Service members can use the simplified

boilerplate language when talking out

and about.

boilerplate

BOILERPLATE SENTENCE

FoodCorps connects kids to healthy food in school.BOILERPLATE PARAGRAPH

FoodCorps connects kids to healthy food in school. Our team of AmeriCorps leaders serve in high-need schools across the country teaching hands-on lessons in growing, cooking and tasting healthy food; partnering with farmers and food service teams to create nutritious and delicious school meals; and collaborating with communities to inspire a schoolwide culture of health. Building on this foundation of direct impact, FoodCorps pursues systemic strategies that will benefit all of our nation’s 100,000 schools.

For those seeking language to explain how we pursue systemic strategies:

We invest in the emerging leaders who join FoodCorps, and support them through lifelong careers as change-makers. We galvanize a network of state and local partners, aligning them behind a shared vision and plan of action. Then, leveraging the evidence base of our direct impact and the advocacy power of our alumni and partners, we pursue shifts in policy and culture that move us toward a future in which all our schools will be healthy places for children to eat, learn and grow.

4

Use the text on the left to describe the

three areas of service and the icons on

the right to represent them.

three areas of service

THREE AREAS OF SERVICE

Our AmeriCorps leaders deliver the FoodCorps program in high-need schools, focusing on three evidence-based strategies that get children eating healthy:

• Hands-On Learning: Students grow, cook, and taste new foods, which builds their skills and changes food preferences.

• Healthy School Meals: The cafeteria experience steers students towards the healthiest options and gets them excited to try new healthy foods.

• Schoolwide Culture of Health: As a whole, the school community and environment—from hallways to classrooms to cafeteria to grounds—celebrates healthy food.

HANDS-ON LEARNING

HEALTHY SCHOOL MEALS

SCHOOLWIDE CULTURE OF HEALTH

SERVICE MEMBER

STATE PARTNER FOODCORPS

SERVICE SITE

terminology

FoodCorps is one word. There is no space between “Food” and “Corps,” and both the F and the C must be capitalized: “FoodCorps.” It is also acceptable to write FoodCorps all in capital letters (“FOODCORPS”). AmeriCorps, like FoodCorps, must also be written with a capital A and a capital C or in all caps.

Each service member is placed with a service site, which is a FoodCorps partner organization or school district. “Service site” is written with lower-case first letters.

Note that service member is written with lowercase ‘s’ and ‘m’ in all descriptive uses (“FoodCorps service members have set out across the country”) but capitalized for titular uses (“FoodCorps Service Member John Jenkins”).

Some states have a State Partner, an organization that provides training and support to service sites. “State Partner” is written with capitalized first letters.

STATE TEAM

Refers to the FoodCorps representatives responsible for managing the FoodCorps program at the state level. The “s” and “t” are lowercase. State team members vary based on the management structure of the state and consist of one of three pairings: Program Director & Program Coordinator, Program Manager & AmeriCorps Team Leader, or State Partner & Program Coordinator.

SERVICE SITE SUPERVISOR

This role supervises service members at the service site level. They should be capitalized when refer-ring to a person’s title; in all other cases, super-visor is lowercase. (It’s the same as when using Service Member as a title versus service member as the term.)

FARM TO SCHOOL

REAL FOOD OTHER TERMS

We follow the USDA’s recommendations for how to write the phrase “farm to school.” They distinguish between formal and generic use.

“When the phrase farm to school is used as part of the official title of USDA’s Farm to School Program, it, along with the word program, are capitalized. When the phrase is used in reference to generic programs, neither it nor the word program is capitalized.”

Please do not hyphenate the term, like “farm-to-school.”

FoodCorps aims to connect kids with food they can learn how to grow, cook and enjoy; food that celebrates local agriculture, respects cultural heritage and reflects research-backed recommendations of the USDA’s MyPlate guide to nutrition. A plate of “real food” may look different in Mississippi from how it looks in Montana – but in both cases it will be healthy and delicious.

Other terms that should be capitalized include: • FoodCorps Handbook• Healthy School Progress Report• FoodCorps Menu & Action Plan • Reporting and Reflection Log (R&R Log)

terminology

It is very important not to talk about what service members do as “work.” Rather they “serve.” And they don’t receive a “salary” but a “stipend.” They are “service members” or “corps members” and not “volunteers” or “workers.”

WORK/SERVICE

The school advisor integrates the FoodCorps service member into the school community. They are the primary point of contact for the service member at a school. This should be written in lowercase.

SCHOOL ADVISOR

7

It is important that it be clear to audiences

whether the information they are receiving

is coming from FoodCorps national or from

a partner organization (and if a partner,

what kind of partner and where?). In order

to maintain that clarity of authorship,

communications that are created by

partner organizations and include the

FoodCorps logo should do at least one of

the following:

• Use a state-specific FoodCorps

logo instead of or in addition to the

FoodCorps national logo. State logos

can be accessed through your state

team.

• Include a fine-print disclaimer that the

ideas and opinions in the document

are those of the State Partner or

Service Site and do not necessarily

represent those of FoodCorps

• Include the State Partner or Service

Site organization logo in addition to––

and no smaller than––the FoodCorps

logo

• Otherwise make it clear where the

communication is coming from

PRIMARY FULL-COLOR LOGO

1-COLOR LOGO

STATE-SPECIFIC LOGOlogo use: who

8

The FoodCorps logo may not be

manipulated or altered in any way other

than size. The FoodCorps national office

will provide you with high-resolution

files. The logo must appear crisp and

correctly colored when reproduced. If it

does not, contact the national office for

troubleshooting or a different file type.

DO NOT CHANGE LOGO COLOR

DO NOT ADD OR REMOVE ELEMENTS

DO NOT STRETCH

DO NOT CHANGE LOGO FONT

logo use: how

WHERE TO USE THE LOGO WHERE NOT TO USE THE LOGO

Outside of the obvious uses within the FoodCorps national office, the logo can appear: • On State Partner and Service Site websites• In local press outlets when they cover your site• On locally produced paper newsletters• On locally produced apparel like chef coats,

hats, garden signs, etc. (please work with the communications department on these)

The FoodCorps logo may not appear on any of the following:• Materials that could be perceived as violating

AmeriCorps policies• Materials that could be perceived as contro-

versial or politically charged• Materials that do not align with the values and

vision of FoodCorps• Materials that are not related to FoodCorps

programming• For any corporate sponsorship purpose, with-

out specific permission

logo use: where

10

The FoodCorps brand colors are as

follows. Please do not alter or introduce

new colors to the FoodCorps logo.

PRIMARY BRAND COLORS

SECONDARY BRAND COLORS

PANTONE 380

CMYK 17 | 0 | 87 | 0

RGB 220 | 228 | 66

HEX #DCE442

PANTONE 330

CMYK 94 | 45 | 65 | 37

RGB 0 | 82 | 76

HEX #00524C

PANTONE 715

CMYK 0 | 54 | 93 | 0

RGB 250 | 141 | 41

HEX #FA8D29

carrot

PANTONE 9064

CMYK 4 | 3 | 13 | 0

RGB 242 | 240 | 221

HEX #F2F0DD

caulif lowerPANTONE 171

CMYK 0 | 79 | 81 | 0

RGB 255 | 91 | 53

HEX #FF5B35

strawberryPANTONE 3272

CMYK 100 | 0 | 62 | 0

RGB 0 | 168 | 139

HEX #00A88B

fresh mintPANTONE 425

CMYK 65 | 56 | 53 | 29

RGB 85 | 87 | 89

HEX #555759

text

collard citrus

colors

11

ACCENT TYPEFACE #1 ACCENT TYPEFACE #2

PRIMARY HEADLINE TYPEFACE

ALTERNATE HEADLINE TYPEFACE

BODY COPY TYPEFACE

ALTERNATE BODY COPY TYPEFACE

Lemon Sans Rounded Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Arial Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Arial Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Lemon Sans Rounded SemiLight

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Var ia l Rounded Medium

A BCDE F GHI JK L MNOPQRS T U V W X Y Z abcde f ghi jk lmnopqr s t u v w x y z123 4 567 890

Felt That note: use in all lowercase

ABC DEFGHIJ KLMNOPQRS TUVW XYZ a bc d e f g h i j k lmn o pqr s t u vwxyz1234567890

The FoodCorps brand uses various

weights of the Lemon Sans Rounded font

family. The following are the approved

weights and their general uses. Felt That

and Varial Rounded should be used as

accent typefaces.

Felt That should only be used in all lowercase.

Arial should only be used when any of the other brand fonts absolutely cannot be used (for example, body text in an emailer).

LEMON SANS ROUNDED

https://foodcorps.box.com/

s/1o0lxdi6alshjzezomlcxp67g6tmmn83

VARIAL ROUNDED MEDIUM

https://foodcorps.box.com/

s/1o0lxdi6alshjzezomlcxp67g6tmmn83

FELT THAT

https://foodcorps.box.com/

s/1o0lxdi6alshjzezomlcxp67g6tmmn83

typography

12

LANGUAGE

WEB ADDRESS

LOGO

The standard boilerplate language for describing FoodCorps is on page 3 of this document.

State Partners can describe the relationship between FoodCorps and your organization like this: [STATE PARTNER NAME] acts as the [STATE NAME] State Partner for FoodCorps. In this role, [STATE PARTNER NAME] oversees FoodCorps programs across the state and helps to recruit, select, and evaluate service members and programs.

Service Sites can say: [SERVICE SITE NAME] directs the service of [X] number of FoodCorps AmeriCorps service member(s) in their community, with each member serving one to two schools. In this role, [SERVICE SITE NAME] supervises and supports the member(s) and manages relationships with school served.

The best way to represent our relationship is with an address like: www.thefoodproject.org/foodcorps. You should not create separate microsites or subdomains with “FoodCorps” in the name (e.g. foodcorpsinmass.foodproject.org).

Please use the State FoodCorps logo. There is a state-specific FoodCorps logo that we hope you’ll use on your website and in other materials about FoodCorps in your state.Please talk about our partnership! We’d

love to see a page on your website that

talks about FoodCorps. We will provide

you with basic boilerplate language for

explaining what FoodCorps is and how

our organizations work together to

deliver programming to your state.

state partner & service sitewebsites

LANGUAGE AMERICORPS LOGO

FoodCorps is “part of the AmeriCorps National Service Network,” or a “grantee of AmeriCorps.” We like to be clear that we are NOT “a government program,” “a jobs program,” a “spinoff of AmeriCorps” or “modeled after AmeriCorps.”

LOGO

The FoodCorps-specific AmeriCorps logo (pictured) must be included, at least subtly, on all materials related to the FoodCorps national service program. It must not be included on materials related to other strands of FoodCorps organizational programming (such as the national Garden Grants program) or on any advocacy-related materials. The FoodCorps-specific AmeriCorps logo is not to be used as a replacement for the FoodCorps logo, nor is it to be featured more prominently than the FoodCorps logo on materials where both appear.

If you are a state that receives funding from the AmeriCorps state commission, you should make an effort to use your state-specific AmeriCorps logo whenever possible.

STATE COMMISSION LOGOS

americorps

OWNERSHIP QUESTIONS

The FoodCorps name, logo and slogans are solely owned by FoodCorps. FoodCorps, at its sole discretion, may request the removal of the logo from any and all materials, and may change these style guidelines, at any time.

PERMISSIONS

You must have all materials that utilize the FoodCorps logo approved by the FoodCorps national office prior to printing or publication. Approval will rarely be withheld––and if a response is not received within 24 hours, approval is implied. To gain approval for your use of the FoodCorps logo, please email your draft to the communications team.

Contact Katrina Moore, Content Manager at FoodCorps. email: katrina.moore@foodcorps.orgphone: 646-558-3331

ownership

15