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LEDR 6020Ryan Igielski &
Marlee Rawski
February 22, 2011
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CHAPTER 2The Ten Forces That Flattened the World
Flattener #1
11/9/89
When the Walls Came Down and the WindowsWent Up
} Fall of Berlin Wall
} European Union (Euro)} Information Revolution (early ¶80s)
} Internet and email
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The Ten Forces That Flattened the WorldFlattener #2
8/9/95
When Netscape Went Public} Internet-based computing versus PC-based
}Digitization
} Fiber optic cables
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The Ten Forces That Flattened the WorldFlattener #3
Work Flow Software
Let·s Do Lunch: Have Your Application Talk toMy Application
} Programmers, applications, transmissions
protocols
} Increasing productivity through work flow} Shared standards
} Examples: Pay-Pal and Amazon
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The Ten Forces That Flattened the WorldFlattener #3
} Increasing productivity through work flow
Sales Dept - writespaper order
Shipping Dept -receives paper
order from Sales,ships product
Billing Dept -receives paper
order from Shipping,sends invoice to
customer
Sales Dept - recordselectronic order
Shipping Dept -receives email
order, ships productand invoice is sent
automatically
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The Ten Forces That Flattened the WorldFlattener #3
Work Flow Software
Let·s Do Lunch: Have Your Application Talk toMy Application
} Programmers, applications, transmissions
protocols
} Increasing productivity through work flow} Shared standards
} Examples: Pay-Pal and Amazon
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The Ten Forces That Flattened the WorldFlattener #4
Open-Sourcing
Self-Organizing Collaborative Communities
} Intellectual commons and free software
} Why write software for free?
} Innovation
}Challenges
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The Ten Forces That Flattened the WorldFlattener #4
Browser Statistics by Month ² 2002 (source: w3schools.com)
Browser Statistics by Month ² 2011 (source: w3schools.com)
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The Ten Forces That Flattened the WorldFlattener #4
Open-Sourcing
Self-Organizing Collaborative Communities
} Intellectual commons and free software
} Why write software for free?
} Innovation
}Challenges
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The Ten Forces That Flattened the WorldFlattener #5
Outsourcing
Y2K}What is outsourcing?
} Impact on India
} Y2K
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The Ten Forces That Flattened the WorldFlattener #6
Offshoring
Running with Gazelles, Eating with Lions} How is offshoring different from outsourcing?
}China joins World Trade Organization(12/11/01)
}What are the benefits and drawbacks tooffshoring?
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The Ten Forces That Flattened the WorldFlattener #7
Supply-Chaining
Eating Sushi in Arkansas} Just-in-time production
}Wal-Mart
} Supply chains are great for consumers,
difficult for workers (and, in some cases,society)
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The Ten Forces That Flattened the WorldFlattener #8
Insourcing
What the Guys in Funny Brown Shorts Are ReallyDoing
} Logistics
} UPS - We Logistics
} Big can act small, small can act big} Examples of how UPS enables other
companies
} UPS Visibility
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The Ten Forces That Flattened the WorldFlattener #9
In-forming
Google, Yahoo!, MSN Web Search
} Searching for knowledge
}Access to data and information
} Speed and efficiency
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The Ten Forces That Flattened the WorldFlattener #10
The Steroids
Digital, Mobile, Personal, and Virtual
}Wireless
} Increasing storage, higher transmittingspeeds, file sharing, multipurpose devices
} Virtual offices and meetings
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CHAPTER 3The Triple Convergence
} Convergence I
} Impact/discovery/realization of the ten
flatteners
}Convergence II
} New ways to leverage components of the tenflatteners
} Transition from vertical to horizontal thinking
}Convergence III
} The addition of 3 billion people
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QUESTIONS FOR DISCUSSION}What have the positive and negative effects
of this flattening been?
}What have the next world flatteners beensince this book was released in 2005 (from2005 to 2011)? What·s next?
}What impacts did the recent recession have
on the flattened world?
} How have these flatteners impacted your lifepositively or negatively?