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Leeds International Festival 19: Sponsorship Information 2 – 12 May, 2019. leedsinternationalfestival.com
Leeds International Festival 19:Sponsorship Information
2 – 12 May, 2019. leedsinternationalfestival.com
AN ECLECTIC LINE-UP PROMOTING THE DISCOVERY AND EXCHANGE OF NEW IDEAS.”
INEWS
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“ WHERE YOU’LL FINDMANY OF THE UK’S MOST EXCITING YOUNG CREATIVES”
VOGUE UK
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Introduction
Who is behind LIF?
Introduction to Festival
Plans for 2019
Leeds International Festival 19
Sponsorship packages
Past festivals
Get in touch
L19 Marketing channels
L19 Festival Village
Sponsorship opportunities
Introduction to L19
CORE Programme
OFF Programme
Festival Sponsor
CORE Programme Sponsor
OFF Programme Sponsor
Story so far
L17
L18
Contact information
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Introduction
01Leeds International Festival (LIF) is the UK’s leading metropolitan festival of new ideas and innovation. Launched in April 2017 by Leeds BID, the festival combines an international programme of speakers and performers with the unshakable creative spirit of one of the North’s most vibrant cities.
Now approaching it’s third year, the impact, success and growth of this exciting, new international festival provides many opportunities for sponsors, investors and partners to work with us and become part of our journey.
Our mission is to grow LIF into the UK’s largest platform for global thinkers, innovators and pioneers to discuss the world of today and our future. We hope you can join us.
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Who is behind Leeds International Festival?
LeedsBID (Business Improvement District) is a business-led, not for profit and non-political organisation at the forefront of driving an ambition transformation of the city of Leeds.
Over 900 business contribute financially to the Business Improvement District and this funds projects that take place across the city centre.
85% of the investment goes back into Leeds and Leeds’ businesses and this includes the Leeds International Festival.
The drive to create an international festival came from city centre businesses who not only identified a gap in the yearly events calendar but also wanted the event to showcase the creative DNA of Leeds on an international platform.
LeedsBID is the largest BID outside of London. It brings together business from all sectors to work collaboratively for collective good.
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Leeds International Festival 19 Following the success of L17 and L18, Leeds International Festival will return in May 2019.
For L19, the festival is evolving its structure to present two distinct programmes: a CORE programme and an OFF programme.
The CORE will continue the festival’s theme of new ideas and innovation, bringing some of the world’s leading thinkers, innovators and pioneers to Leeds to explore new ideas about both the world of today and the future.
The OFF programme will focus on giving local creators an international platform to showcase new and experimental works, creating a vibrant, unpredictable and eclectic programme of fringe events across the city.
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Following the success of L17 and L18, Leeds International.
The CORE programme invites the world’s leading creators, innovators, thought-leaders and pioneers to Leeds to disseminate new ideas and discuss the world of tomorrow. Speakers within the CORE will cover a range of topics, such as such as entertainment, technology, science, media, sociology and global affairs. By introducing the brightest minds to our city and our city to the brightest minds, the CORE aims to challenge our understanding of the world today and deliver an excitingvision of the future.
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Following the success of L17 and L18, Leeds International.
The OFF programme gives local creators an internationalplatform to showcase new and experimental works. Eclectic, unpredictable and noisy, the OFF is a dizzying whirlwind of live music, performance, food, after-parties, discussions, comedy and experimental events encouraging visitors and locals to experience something new. In streets and venues across the city the fringe will shine a spotlight on Leeds’ rich cultural diversityand unshakable creative spirit.
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Story so far Launched in April 2017, LIF has already delivered two incredible line-ups with over 40,000 attendees. In previous festivals we have welcomed to our stages Helen Sharman, the first Briton in space; Dr. Kate Devlin, a leading expert on sex robots; and an indigenous community from remote north-eastern Brazil adopting digital technology to improve their human rights, their habitat and the world.
Past line-ups have also included Lauren Laverne, Vinnie Jones, Rag n Bone Man, The Vaccines, Lulu Kennedy, Christopher Raeburn, Matty Bovan, Mykki Blanco, David Hoyle, June Sarpong, Dr Sue Black, Sarah Beeny, Graeme Park, House Gospel Choir, Cosy Fanny Tutti, Nick Hodgson and Steve Lamacq.
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Some of the stars of L17: Vinnie Jones & Lauren Laverne.
Highlights included; Empowering Women in Tech, The Lumen Prize, All Day Hey! Biohacking, Cyperpunk & Hacker Culture, Live at Leeds and Do You Want To Win?
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(LEEDS, LONDON, MANCHESTER LIVERPOOL, BIRMINGHAM, NEWCASTLE AND WIDER YORKSHIRE)
ONLINE AUDIENCE REACH
831,949,000
BROADCAST AUDIENCE REACH
6,400,000OUTDOOR MEDIA
45,350,000SOCIAL MEDIA IMPRESSIONS
2,000,000
163
Including features in The Guardian, Yorkshire Evening Post. Mentions in BBC News (online), Manchester EveningNews (online).
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PRESS 139 ONLINE 24 PRINT
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Demographicsvisitor ages:
22% 18–2434% 25–3525% 35–45
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First British Astronaut Helen Sharman OBE was joined by Co-founder of Mars One Baz Lansdorp and hosted by BBC presenter Dallas Campbell (pictured above)
Other highlights included; Sex Robots, Steve Lamacq: Going Deaf for a Living, Yo La Tengo, Connecting Communities and Juicebox.
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(LEEDS, LONDON, MANCHESTER LIVERPOOL, BIRMINGHAM, NEWCASTLE AND WIDER YORKSHIRE)
ONLINE AUDIENCE REACH
888,857,876PRINT AUDIENCE REACH
3,146,695BROADCAST AUDIENCE REACH
7,310,000OUTDOOR MEDIA
47,480,000SOCIAL MEDIA IMPRESSIONS
3,500,000
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Including features in The Guardian, I Paper, Yorkshire Evening Post. Mentions in Vogue UK, ID, Billboard, Music Week + more.
Helen Sharman, first Briton in space, backs manned mission to Mars.
The Northern Power House Is Having A Major Fashion Moment.
Sex robots, punk rockers and space travel.
The tech industry won’t learn empathy until it gets women through the door.
iNews The Guardian VOGUE UK iNews
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PRESS 110 ONLINE 68 PRINT
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Play L18 Trailer Play L18 After Film
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Plans for 2019
L19 marketing campaign channels
There will be a significant marketing campaign for L19 across Leeds and the UK. Including:
Billboards (Leeds and other UK cities)Digital Screens (Leeds and other UK cities)Lampost banners (Leeds: Briggate, Headrow, Millennium Sq, Boar Lane)Bus sides (Leeds)Posters (Leeds: street and poster drums)Press advertisements (Print and online)Social media channels (LIF, Leeds BID, Welcome to Leeds, Leeds List + more)Press conference/Launch event (28th February 2019)Press packsPress releasesPrinted programmes (Estimated 10,000 distributed)LIF websiteEmail marketing (LIF, Leeds BID, Welcome to Leeds, Leeds List + more)Online video content (Youtube, social media)Festival village and event dressingVIP meet & greet opportunities
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L19 Festival Village For L18 we introduced the festival Village in collaboration with Welcome to Yorkshire; a temporary 350 capacity venue with supporting food trucks in Millennium square, Leeds. The fully AV equipped event space gave the festival a central base right in the heart of the city and hosted many events throughout the festival period.
Following its success in 2018, the Village will return for L19. Bigger and better than before, it will host the majority of CORE programme events and will be made available to many OFF programme events.
The Village provides opportunities for brand activations throughout the festival. We are open to ideas, and are happy to discuss and support brand activations with any potential sponsors.
The location of the L19 Village is yet to announced.
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Sponsorship Opportunities Leeds International Festival is an open and collaborative festival. There are many ways to get involved with LIF and we welcome all opportunities for collaboration, partnerships and in kind support.
Here are some of the ways in which you can support LIF:
All supporting partners and sponsors will be featured in our L19 printed programme, website and press packs.
Sponsorship opportunities can be specifically tailored to each enquiry, we are flexible and open to ideas. The following page outlines some examples of the kinds of sponsorship packages available.
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Financial supportVenue support/partnershipsPress support/partnershipsMarketing support/partnerships
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MAIN FESTIVAL SPONSOR£50,000
05Your brand logo on ALL L19 marketing and promotional materialBrand logo present in all CORE programme event dressingsBrand logo present at the festival villagePrimary brand activation opportunities at the festival villagePrincipal feature in our media partnership and across all PRactivity4 page feature in the L19 printed programme (10,000+ copies)10 x VIP tickets to all L19 CORE programme events and freeaccess to all L19 OFF programme eventsPreferential rates for future LIF partnership opportunitiesPrivate meet & greet opportunities with VIP/celebrity speakersplus any required business guests
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CORE PROGRAMME SPONSOR£25,000
CORE EVENT SPONSOR£10,000
Your brand logo on all L19 CORE programme marketing andpromotional materialBrand logo present in all CORE programme event dressingsBrand activation opportunities at the festival villageKey PR/media profile opportunities with associated VIPspeakers in CORE events1 page advert in the L19 printed programme and presence onCORE Programme introduction page (10,000+ copies)5 x VIP tickets to all L19 CORE programme events and freetickets to L19 OFF programme eventsPreferential rates for future LIF partnership opportunities
Your brand logo on all event marketing and promotionalmaterialBrand logo present in event dressingBrand activation opportunities at the eventBrand presence on event feature in the L19 printed programme(10,000+ copies)VIP tickets to the event
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OFF PROGRAMME SPONSOR£20,000
CORE EVENT SPONSOR£10,000
Your brand logo on all L19 OFF programme marketing andpromotional materialBrand logo present in all OFF programme event dressings1 page advert in the L19 printed programme and presence onOFF Programme introduction page (10,000+ copies)2 x VIP tickets to all L19 CORE programme events and freetickets to L19 OFF programme eventsPreferential rates for future LIF partnership opportunities
Your brand logo on all event marketing and promotionalmaterialBrand logo present in event dressingBrand activation opportunities at the eventBrand presence on event feature in the L19 printed programme(10,000+ copies)VIP tickets to the event
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Martin Dickson
Marketing Director Leeds International Festival.
Contact
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2 – 12 May, 2019. leedsinternationalfestival.com
