Legal and Ethical Aspects of Retailing
Laws Impacting Retailers
Laws Impacting Retailers
• Antitrust - Sherman Antitrust Act
Laws Impacting Retailers
• Antitrust - Sherman Antitrust Act
• Restraint of Trade - Robinson-Patman Act (does not allow different pricing to retailers; however, allows volume discounts)
Laws Impacting Retailers
• Antitrust - Sherman Antitrust Act
• Restraint of Trade - Robinson-Patman Act (does not allow different pricing to retailers; however, allows volume discounts)
• Unfair Trade - Federal Trade Commission Act
Laws Impacting Retailers
• Antitrust - Sherman Antitrust Act• Restraint of Trade - Robinson-
Patman Act (does not allow different pricing to retailers; however, allows volume discounts)
• Unfair Trade - Federal Trade Commission Act
• Labor Laws - Civil Rights Act; Fair Labor Standards Act
Laws Impacting Retailers
• Antitrust - Sherman Antitrust Act• Restraint of Trade - Robinson-
Patman Act (does not allow different pricing to retailers; however, allows volume discounts)
• Unfair Trade - Federal Trade Commission Act
• Labor Laws - Civil Rights Act; Fair Labor Standards Act
• State Sales Tax Laws
Laws Impacting Retailers
• Antitrust - Sherman Antitrust Act• Restraint of Trade - Robinson-Patman
Act (does not allow different pricing to retailers; however, allows volume discounts)
• Unfair Trade - Federal Trade Commission Act
• Labor Laws - Civil Rights Act; Fair Labor Standards Act
• State Sales Tax Laws• Zoning Ordinances
Legal Aspects of Merchandising
Legal Aspects of Merchandising
• Product Guarantees and Warranties
Legal Aspects of Merchandising
• Product Guarantees and Warranties
• Product Liability
Legal Aspects of Merchandising
• Product Guarantees and Warranties
• Product Liability• Trademarks
Legal Aspects of Merchandising
• Product Guarantees and Warranties
• Product Liability• Trademarks• Price Discrimination
Legal Aspects of Merchandising
• Product Guarantees and Warranties
• Product Liability• Trademarks• Price Discrimination• Price Fixing
Legal Aspects of Merchandising
• Product Guarantees and Warranties
• Product Liability• Trademarks• Price Discrimination• Price Fixing• Truth in Advertising
Legal Aspects of Merchandising
• Product Guarantees and Warranties
• Product Liability• Trademarks• Price Discrimination• Price Fixing• Truth in Advertising
Legal Aspects of Merchandising
• Product Guarantees and Warranties
• Product Liability• Trademarks• Price Discrimination• Price Fixing• Truth in Advertising• Price comparisons
Legal Aspects of Merchandising
• Product Guarantees and Warranties
• Product Liability• Trademarks• Price Discrimination• Price Fixing• Truth in Advertising• Price comparisons• “Free”
Ethical Aspects of Retailing
Ethical Aspects of Retailing
• Honesty and Fairness
Ethical Aspects of Retailing
• Honesty and Fairness• Rights and Duties in the
Marketing Exchange Process
Ethical Aspects of Retailing
• Honesty and Fairness• Rights and Duties in the
Marketing Exchange Process– Products are safe and
fit
Ethical Aspects of Retailing
• Honesty and Fairness• Rights and Duties in the
Marketing Exchange Process– Products are safe and
fit– Communications are
not deceptive
Ethical Aspects of Retailing
• Honesty and Fairness• Rights and Duties in the
Marketing Exchange Process– Products are safe and
fit– Communications are
not deceptive– Good Faith dealings
Ethical Aspects of Retailing
• Honesty and Fairness• Rights and Duties in the
Marketing Exchange Process– Products are safe and fit– Communications are
not deceptive– Good Faith dealings– System to handle
grievances
Summary
Summary
• Environment of retailing has complex legal requirements
Summary
• Environment of retailing has complex legal requirements
• Ethical standards are becoming more prevalent and are expected by the buying public