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SMARTAG.TV PIONEERING THE FUTURE OF VIDEO ▶
| Date post: | 15-Jun-2015 |
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SMARTAG.TVPIONEERING THE FUTURE OF VIDEO
▶
PRESENTATION OUTLINE
looking into the future
of video by challenging
status quo of modern
technology
HYPERTEXT
text with references to
other text that the
reader can immediately
access
HYPERVIDEOis set to profoundly
change the way we
watch video
BROADBAND CONNECTION
’04 ’05
BROADBAND CONNECTION
’04 ’05
ONLINE VIDEO
Global Consumer Internet Video, 2011-2016
0
12500
25000
37500
50000
2011 2012 2013 2014 2015 2016
PB p
er M
onth
Source: Cisco Visual Networking Index: Forecast and Methodology, 2011-2016. May 30, 2012
Mobile Fixed
2007
2009
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Comedy News Educational MoviesMusic Political Cartoons SportsCommercials Adult Other
Entertaining and informational videos are the most popular
Source: Pew Research Center, Pew Internet & American Life Project, June 3, 2010
HOW PEOPLE WATCH VIDEO
▶
TV SET
‘90 ’00
▶
‘90 ’00
COMPUTERS
PHONES
TV SET
▶
▶
▶
‘90 ’00
COMPUTERS
PHONES
TABLETS
TV SET
’10
▶
▶
▶
▶
NEW SCREENS
personal
touch interfaces
mobile
▶
▶
▶
Global Internet Device Sales
100,000,000
250,000,000
400,000,000
550,000,000
700,000,000
850,000,000
1,000,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Uni
ts
Source: Business Insider Intelligence estimates. October 1, 2012
PC Smartphones Tablets
NEW USER BEHAVIOR
shorter viewing time
more frequent
more involved
NEW DEMAND NEW OPPORTUNITIES
▶SMARTAG EXPERIENCE INTERACTIVE VIDEO
▶SMARTAG EXPERIENCE INTERACTIVE VIDEO
SMARTAG SERVICE
b2b cloud service for
interactive video
production and
distribution
SMARTAG ONE free trial for corporate or personal use
SMARTAG NEWS
SMARTAG SHOW
SMARTAG EVENTS
B2B service for news agencies
B2B service for video production studios
B2B service for creating big interactive video installations
CLOUD ARCHITECTURE
PRODUCTION DISTRIBUTION
▶
Data Connectors
Tags Private Storage
Video Private Storage
Interactive Video Private Storage
Tagging App
Interactive Layout CDN
Video CDN
CLOUD ARCHITECTURE ONE
PRODUCTION DISTRIBUTION
▶
Tags Private Storage
Video Private Storage
Interactive Video Private Storage
Tagging App
Interactive Layout CDN
Video CDN
Limited Storage
PRODUCTION DISTRIBUTION
▶
Data Connectors
Tags Private Storage
Video Private Storage
Interactive Video Private Storage
Tagging App
Interactive Layout CDN
Video CDN
CLOUD ARCHITECTURE NEWS SHOW EVENTS
Smartag orClient’s CDN
AUTOMATED OBJECT RECOGNITION COMING IN 2013
SMARTAG SHOP
online service for
people & companies
who can buy and sell
interactive video &
content for tagging
среднее кол-во контент блоков на одну метку(качество метки)
кол-во
меток
на одну
минуту
(плотность
)
кол-во контент блоков на одну меткукол-во контент блоков на одну меткукол-во контент блоков на одну метку
до 1 метки на минуту
до 2 меток на минуту
от 3 и более меток на минуту
1 2 3
2 3 4
3 4 5
плотность
качество
Модель оценки качества интерактивного видео
BUSINESS MODELS
FREEMIUM
Capacity + Connectors + Custom Player
REVENUE SHARE
Content shop (30% Smartag fee)
WHITELABEL
Regional or Language (TBD)
SMARTAG ROADMAP
smartag onesmartag news
Russia
smartag onesmartag newssmartag show
RussiaUSA
smartag onesmartag newssmartag showsmartag events
RussiaUSAEuropeAsia
2012 2013 H1 2013 H2
PRE SALES STARTS IN NOV 2012
PEOPLE
Dmitri Alexandrov
Managing Partner at Novosti MediaLab
Vassili Gatov
Head of Novosti MediaLab
Alexey Solomatin
CEO at Smartag
Andrey Lyubert
CTO at Smartag
INVESTORS
CONTACTS Dmitri Alexandrov
Smartag Business Development Director
Novosti MediaLab, Managing Partner
+7 916 4487446
Alexey Solomatin
Smartag Founder, CEO
+7 812 933 5727
