58
Legal Intra preneur basics a.k.a. How to Take an Innovation Idea Through Testing to Business Case to Roll Out Verity White, Legal Counsel
Legal Intrapreneur
basicsa.k.a. How to Take an Innovation Idea Through Testing to Business Case to Roll Out
Verity White, Legal Counsel
What
not
to do
2
What is an intrapreneur?
…dreamers who do.
Those who take hands-on responsibilityfor creating innovation of any kind,
within a business…
Gilford Pinchot (1984)
3
4
IDEA TESTING BUSINESS CASE ROLL OUT
The road to innovation…
…is winding.
Take out your phoneFOR A QUICK SURVEY
http://etc.ch/5
dbwhttp://etc.ch/5dbw
5
WHAT BLOCKERS ARE YOU FACING ON THE ROAD TO INNOVATION?
7
IDEA TESTING BUSINESS CASE ROLL OUT
1.IDEAS
Innovate with
intention
Not sure where to start?
Get strategic on your playground
Set some defined areas to start in.
Know your limits
Money?
Data & IT Security?
Systems?
No time?
Client take up?
Pick a type of innovation
You can just ‘do new stuff’ or slice up different approaches to innovation
9
Get
strategic
about
where you
play.
Decide on a playground and some rules.
10
Architectural Innovation
RadicalInnovation
Incremental Innovation
DisruptiveInnovation
TECHNOLOGY
LEG
AL
TASK
or
AR
EA
Exis
tin
g
Existing
New
NewAdapted from http://techblog.constantcontact.com/software-development/types-of-innovation/ By Jorge Lopez
11
Know
your
limits
• Read your company’s data classification policy.
• Get friendly with your IT team.
• See results faster & easier when you use applications already in your stack.
12
Getting fancy
Innovation funnel
Innovation Lab
Disruptive innovation
Open innovation
Swarm innovation
Defensive innovation
Follow-the-leader
Getting started
New Stuff
Pick a type of innovation…
13
Think of problems you’d love to solve…
Go for quantity not quality
14
The real issueis selecting & spreading
the best ideas, testing quickly &
executing flawlesslyVijay Govindarajan & Jatin Desai, 'Recognize Intrapreneurs Before They Leave’,
Harvard Business Review 2013
Time to
prioritise
ideas
15
16
IDEA TESTING BUSINESS CASE ROLL OUT
17
IDEAS TESTING BUSINESS CASE ROLL OUT
2.TEST
Observe & report
SUPER SIMPLE & POWERFUL TEST METHODS
SelfTest
Teamtest
Observe
& report
19
3
#legalmetrics
Let’s get
under the
spreadsheets…
20
Take out your phoneAnd open the calculator
http://etc.ch/5
dbwhttp://etc.ch/5dbw
21
22
Download these template spreadsheets from checklistlegal.com/legaltechfest
Metrics that matter
BEFORE
Legal Time spent (hours)
How long does it take each time (hours) 3
23
Download these template spreadsheets from checklistlegal.com/legaltechfest
Metrics that matter
BEFORE
Legal Time spent (hours)
How long does it take each time (hours) 3
How many times per week is it done? 5
24
Download these template spreadsheets from checklistlegal.com/legaltechfest
Metrics that matter
BEFORE
Legal Time spent (hours)
How long does it take each time (hours) 3
How many times per week is it done? 5
Average hourly rate of lawyer $ 100
25
Download these template spreadsheets from checklistlegal.com/legaltechfest
Metrics that matter
AFTER
Legal Time spent (hours)
How long does it take each time (hours) 0.5
BEFORE
Legal Time spent (hours)
How long does it take each time (hours) 3
How many times per week is it done? 5
Average hourly rate of lawyer $ 100
26
We get
30potential
insights!
From just
4
bits of
data…
27
28
Turn numbers into visuals to tell a story
It’s not always
about saving
money…
29
30
More metrics: Task Satisfaction
Download these template spreadsheets from checklistlegal.com/legaltechfest
Satisfaction: Rate this legal task in the following areas from 1 - 5
VALUE 1 High Value = 5, Mid Value = 3, Low Value = 1 (How much value you feel you are adding as a legal professional by completing this task)
SKILL 1 High Skill = 5, Mid Skill = 3, Low Skill = 1 (Skill refers to level of legal knowledge, complexity, admin-heavy tasks would rate 1 or 2)
ENJOYMENT 1 High Enjoyment = 5, Mid Enjoyment = 3, Low Enjoyment = 1 (How much enjoyment you take as a legal professional in completing this task)
Task Satisfaction Index 1
Satisfaction: Rate this legal task in the following areas from 1 - 5
VALUE 2 High Value = 5, Mid Value = 3, Low Value = 1 (How much value you feel you are adding as a legal professional by completing this task)
SKILL 2 High Skill = 5, Mid Skill = 3, Low Skill = 1 (Skill refers to level of legal knowledge, complexity, admin-heavy tasks would rate 1 or 2)
ENJOYMENT 2 High Enjoyment = 5, Mid Enjoyment = 3, Low Enjoyment = 1 (How much enjoyment you take as a legal professional in completing this task)
Task Satisfaction Index 8
TASK SATISFACTION CHANGE What do job satisfaction scores indicate?
VALUE 1 Studies show that having the opportunity to use key skills and abilities to their full potential increases employee engagement. As a baseline, we consider whether the task is more or less satisfying after it is automated or otherwise innovated.SKILL 1
ENJOYMENT 1 https://www.psychologytoday.com/au/blog/good-thinking/201406/the-real-reasons-people-hate-their-jobs
Satisfaction increase/decrease 7 times more satisfying as a task
31
More metrics: Process time
Idea alignment withstrategy
Simplicity
Economical
Passion
Process time saved(days/month)
Lawyer time saved(days/month)
Efficiency increase(Lawyer)
Efficiency increase(Process)
Zingtree ThinkSmart Mailbox
32
More metrics: Compare innovation impact
Download these template spreadsheets from checklistlegal.com/legaltechfest
33
Decide on prioritisation factors
Prioritisation factors
Idea alignment with strategy
Simplicity
Economical
Passion
Process time saved (days/month)
Lawyer time saved (days/month)
Efficiency increase (Lawyer)
Efficiency increase (Process)
Download these template spreadsheets from checklistlegal.com/legaltechfest
34
Enter values for each factor
Prioritisation factors Zingtree ThinkSmart Mailbox
Idea alignment with strategy 50 50 10
Simplicity 35 20 50
Economical 20 10 40
Passion 50 10 0
Process time saved (days/month) 30 30 0
Lawyer time saved (days/month) 15 40 0
Efficiency increase (Lawyer) 15 20 0
Efficiency increase (Process) 45 30 0
35
Same data, different storiesIdea alignment with
strategy
Simplicity
Economical
Passion
Process time saved(days/month)
Lawyer time saved(days/month)
Efficiency increase(Lawyer)
Efficiency increase(Process)
Zingtree ThinkSmart Mailbox
Prioritisation factors Zingtree ThinkSmart Mailbox
Idea alignment with strategy 50 50 10
Simplicity 35 20 50
Economical 20 10 40
Passion 50 10 0
Process time saved (days/month) 30 30 0
Lawyer time saved (days/month) 15 40 0
Efficiency increase (Lawyer) 15 20 0
Efficiency increase (Process) 45 30 0
Keep poking
it with ideas…
Check how it
responds &
changes.Jurgen Appelo
36
37
IDEAS TESTING BUSINESS CASE ROLL OUT
3.BUSINESS CASE
Preparation +
Passion = Profit
39
Same data, different stories
‘Gnomes’ South ParkSeason 2, Episode 17 (16 Dec 1998)
40
The business case of the Underpants Gnomes
41
An easy-to-use, board table ready, business case
Ideas
Innovate with intention
Test ideas
Test yourself, your team, & others
Generate your#legalmetrics
Create a case
Use your targeted idea & meaningful metrics to create a strategic, digestible summary of your innovation to support your passion.
Win hearts & minds to convince key stakeholders
Profit!
a.k.a. Enjoy the fruits of your innovation!
Will you go to the
movies with me…
42
…and pay for tickets & snacks?
Your business case is the trailer
Your innovation idea is the movie
43
🎥Movie trailer
💼Business Case
Field of reference Genre, cinematic styleType of innovation, area of
law, task type
Who's involved Stars, Director, ProducerProject Lead, Exec Sponsor,
Client Group
LogisticsWhen is it out, playing time,
which cinemasProject build time, when will
you have MVP
MoneyWhat kind of snacks, Is it
cheap Tuesday?How much will it cost?
WIIFYWhat’s in it for you…
Will I laugh, cry, be on the edge of my seat?
Does this idea help with my KPIs? Is it in line with company strategy?
ASSUME
NO ONE HAS TIME &
NO ONE CARES
44
Bruce Hardy
45
Build a basic business case
46
Build a basic business case
47
Build a basic business case
48
Build a basic business case
Pitch like a pro
This tool is [DESCRIBE IDEA]
for [USER TYPE]
who want to [THING THEY WANT TO DO]
so that they can [AWESOME REASON]
This tool is an automated legal letter builder for Channel Managerswho want to send performance warning
letters to external sales partners so that they can quickly & confidently react to poor behaviour.
49
From the boardroom, to the elevator
50
IDEAS TESTING BUSINESS CASE ROLL OUT
4.ROLL OUT
Know your value,
show your value.
Have you
been called
by a
telemarketer?52
Objection handling is clarifying the value of your innovation idea
You can’t help anyone if they don’tunderstand the value
Mentally prepare answers to FAQs for your idea
53
The principle of Seven Touches
You have to find seven positive ways to interact with (or ‘touch’) someone before they’ll be ready to buy what you’re selling.
54
55
IDEA TESTING BUSINESS CASE ROLL OUT
56
You already are a
Legal Intrapreneur!
Take hands-on responsibility for creating innovation…
…even if it is just trying new stuff!
57
Thank younow go innovate!
Verity WhiteTemplates: checklistlegal.com/legaltechfest
Socials: @checklistlegal
Thanks to SlidesCarnival & Unsplash for preso template & photos.
58
