Legally blonde + Fast&Furious 6 how the posters target their audience

Annotating the posters how they target their audiences.

Legally Blonde Target audience looks like it’s aimed at females with the colours they use with all pink to attract the female audience’s as pink is mostly represented a female colour even tho it’s a unisex colour.

Even though it’s a rom-com/chic flick they’ve added at the background male characters so they can broaden the appeal of their audience’s to males and females.

Here it shows the women all confident with her pink dress and her dog in pink but in one hand carrying books so it stops the stereotypes of blondes being bimbos and a sexy young women in a campus educating herself so it shows a bit of humour to it as well as there’s something you wouldn’t usually see everyday.

The tag-line shows this summer go blonde giving a bit of a humour it as the ‘LEGALLY’ is in bold and shows a bit of seriousness on one side but a pun on the other.

All the colours they use are bright and vibrant which attracts the female audiences.

Here also shows the credit of all the other actors so they might appeal to other audience’s seeing other actors/actresses that’s involved in the film.

The age classification of this film is PG so there can be more ranges of audiences.

Fast&Furious 6The colours they use here are bold and men colours such as grey and blue but the whole the picture together is plain and simple with not much of bright colours.

‘Fast & Furious 6’ title has a bit of shine and shading linking to the cars they use in the film.

The tagline says ‘All roads lead to this’ giving a hint to the narrative of this film as it’s about dirty racing and its all about being fast and furious.

The dominant male in the front is portrayed as the protagonist because he is looking straight at the camera in a dominant position, with the other two looking like sidekicks as they’re either side of him looking outwards, all of the characters are standing in strong positions looking like they are ready for action. For example the woman with her hands on her hips showing attitude and not the typical type of girls in heels looking all sexy but here you see their in t-shirts and and flat shoes and looking like one of the crew members.

Here shows the three main characters that are the most famous and recognised so when the audiences see this they will want to watch the film because of the actors that’s playing in the film.

Here shows the age classification of PG making the audiences aware who its suitable for.

At the background you can see iconic buildings such as the London eye and the Big Ben showing where it’s located at and were its being filmed at London.