+ All Categories
Home > Documents > legendairy

legendairy

Date post: 06-Mar-2016
Category:
Upload: mica-branding
View: 215 times
Download: 1 times
Share this document with a friend
Description:
final brandbook
Popular Tags:
32
legendairy
Transcript
Page 1: legendairy

123456789

legendairy

Page 2: legendairy
Page 3: legendairy

123456789

introductionintroduction

Page 4: legendairy

123456789

Page 5: legendairy

4

Legendairy is a micro brand of HP Hood, one of the country’s largest branded dairy

operators in the United States. We are dedicated to provide fresh, quality dairy products that taste great. Produced from

local acrea organic dairy farms, our products are only available direct-to-

customer via dairy truck.

vision & mission

Page 6: legendairy

5

products

Legendairy provides milk, yogurt, and various kinds of cheese.

Page 7: legendairy

6

target market

Legendairy is targeted to people who look for the best quality, taste and

superior freshness dairy products.

Page 8: legendairy
Page 9: legendairy

123456789

logotype&

color

logotype&

color

Page 10: legendairy

9

Page 11: legendairy

10

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz

FedraSans

Grotesque

pantone ds 9-4 u

pantone ds 218-6 u

pantone ds 243-4 u

pantone ds 127-1 u

Page 12: legendairy
Page 13: legendairy

123456789

promotionpromotion

Page 14: legendairy

13

Page 15: legendairy

14

Page 16: legendairy

15

milk delivery service in 1925

the history of milkman

Milk deliveries frequently occur in the morning and it is not uncommon for milkmen to deliver products other than milk such as eggs, cream, cheese, butter, yogurt or soft drinks. Origi-nally, milk needed to be delivered to houses daily since the lack of good refrigeration meant it would quickly spoil. The near-ubiquity of refrigera-tors in homes in the developed world, as well as improved packaging, has decreased the need for frequent milk delivery over the past half-century and made the trade shrink in many localities sometimes to just 3 days a week and disappear totally in others. Additionally, milk delivery incurs

a small cost on the price of dairy products that is increasingly difficult to justify and leaves delivered milk in a position where it is vulnerable to theft.

In the United States, houses of that era often had a “milk chute” built into an outside wall, a small cabinet with a door on the outside for the milkman to place the milk bottles, and a door on the inside for a resident to retrieve the bottles. Thus the milkman could deliver the milk without entering the home, and the resident could retrieve the milk without going outside.

Page 17: legendairy

16

delivery servicedelivery service

have farm fresh dairy at home!

We bring you the highest quality products with

the best possible service.

Just have your orders in by 1pm on Monday and you will have access to

your milk, yogurt or cheese the following Friday.

Page 18: legendairy
Page 19: legendairy

123456789

packagingpackaging

Page 20: legendairy

19

Page 21: legendairy

20

Page 22: legendairy

21

Page 23: legendairy

22

Page 24: legendairy

23

Page 25: legendairy

24

Page 26: legendairy

123456789

Page 27: legendairy

123456789

Page 28: legendairy

123456789

Page 29: legendairy

28

Page 30: legendairy

+ (212) 741 6455

75 9th Ave # 1, New York, NY 10011

www.legendairyhood.com

legendairy

Page 31: legendairy

123456789

Page 32: legendairy

123456789


Recommended