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LEGO Web organizationVejle, 1 September 2014
The LEGO Group
Brand 3The LEGO Group
System in play
Many Product Lines
One LEGO® BrickOne BrandOne Logo
Brand 4The LEGO Group
At a Glance
25,382
turnover 2013
operating margin
employeesEnd 2013
of this year’s sales
are novelties
Sold in more than
countries
9 years of consecutiv
egrowth
million 33%
130
60%13,86
9
Danishfamily owned
More than
Figures per ultimo March 2014.
Brand 5The LEGO Group
A one-branded company
Financial Performance
Finance Performance 7The LEGO Group
Turnover
10000
8000
6000
4000
2000
DKK millio
n
0
12000
14000
16000
18000
20000
19931994
1995
1996
1997
1998
1999
2000
2001200
2200
3200
4200
5200
6200
7200
8200
9201
02011
2012
22000
24000
2013
Finance Performance 8The LEGO Group
Profit
4000
3000
2000
1000
0
5000
6000
7000
before tax
-1000
-2000
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
DKK millio
n
8000
2013
Organization
Organization 10The LEGO Group
Organization
Organization 11The LEGO Group
Footprint
Headquarters: DenmarkConcept and product development: Denmark
Headquarters
Sales Offices
Factories
Hubs
*
* Opens 2016
Organization 12The LEGO Group
Production & Distribution Facilities
MexicoMonterrey
Moulding, processing and packing high-volume
products for NA
USDallas
Distributions
Center
Czech Republic
JirnyDistributions
Center
DenmarkBillund
Mostly moulding. High volume packing
for more complex products
Czech RepublicKladno
LEGO® System product processing and high
volume packing
HungaryNyíregyháza
Moulding, processing and
packing of LEGO® DUPLO®
Strategy
Strategy 14The LEGO Group
Strategy
to inspire and develop the builders of tomorrow…
…by globalizing and innovating the LEGO® system-in-play
Aspiration
The LEGO® StrategyTowards the LEGO Group’s 100 years anniversary
Strategy 15The LEGO Group
Four priorities
Sustain core commercial and operational momentum
Create the organization of the future
Expand global presence Become truly globalLeverage digitalization
Marketing 16The LEGO Group
LEGO Web Vision
LEGO Web is the LEGO employee’s preferred place to find information and resources necessary to efficiently solve his/her tasks and to collaborate and interact professionally with colleagues across the LEGO world.
LEGO Web supports the LEGO strategy priorities by empowering all LEGO employees with best-in-class solutions for social collaboration, innovation and value creation across platforms, geography and time.
Marketing 17The LEGO Group
In support of the strategic priorities
Leveraging the new and improved capabilities of SharePoint and Yammer – we will create a social collaboration platform that directly supports the LEGO strategy on the following points:
• …by continually supporting the LEGO Group’s organizational transformation…enabling tomorrow’s social workforce to work like a network …empowering global/virtual teams divided by geography and time
• …by built-in support of the LEGO data security model on our collaboration environment - without compromising the user experience!
• …by supporting value creation and the “innovative approach” through the use of best-in-class social collaboration tools for LEGO employees and partners
• …by delivering high availability and performance - on a global scale
Organization 18The LEGO Group
One hub for online communication and collaboration within the LEGO Group
LEGO Web
Organization 19The LEGO Group
LEGO Web organization
LEGO Web PET – 10 people
LEGO Web Knowledge Officer –
1 Person
Portal Web Coordinator – 3
people
Portal Web editor – 80+ people
Portal Web visitor – all employees
Collaboration owner – 1300+ people
Collaboration member - ??
people
Collaboration visitor – potentially all
employees
LEGO Web technical platform architect –
1 person
Sharepoint application owners
– approx. 15 people
SharePoint Application
member/editor - ?? people
LEGO Web/SharePoint
development team (HCL) – approx. 4
people
IT infrastructure and operations – 2
personsIT Business Support – approx. 3 FTE’s
Organization 20The LEGO Group
+• Structured and uniform process
for maintenance and development (eg. Projects) = transparency
• Self-service site creation = scalable and self-sustaining collaboration setup
• Empowerment of site owners = wealth of online initiatives
• Hyper decentralized ownership of platform = business agility
• Large community for best-practice sharing = broad (self-)support base
• Large base for input for Continuous Improvement
• Well-defined interface between IT/Comm
Pros & cons of LEGO Web(intranet) organization
-• Large demand for initial support
and training
• Big Boat = Slow and formal change process
• ”Loose” governance principle = less structured content and not infrequent and insufficient clean-up
• Content quality and freshness hard to ensure/guarantee
• Funding is just as hard to find as in any other organization...regardless of the company’s overall financial situation… = business justification dependent
Organization 21The LEGO Group
• The LEGO Group’s external corporate online presence – press releases and assets, corporate bakground/history, news and external value communication (planet and responsibility agenda)
About Us
Organization 22The LEGO Group
About Us organization
About Us Owner
LEGO.com development
team
Responsibility Owner
Responsibility editor(s)
News Room Owner
News Room Editor(s)
Organization 23The LEGO Group
+• Content ownership on few hands
= fast decision-making
• High and uniform level of content quality
• Limited demand for training and support
Pros & cons of About Usorganization
-• Development budget = IT
• Few editor ressources = content freshness under pressure
Questions?
Questions? 25LEGO and the LEGO logo are trademarks of the LEGO Group. ©2014 The LEGO Group.
Inspire and Develop the Builders of Tomorrow
Our Mission: