Leica mojoRTK Brand GuidelinesNovember 2008

Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008 2

Basic elementsThe basic elements are the foundation for the brand identity and are utilized throughout all marketing

materials. Correct usage of the basic elements is essential to maintaining a consistent image for the company.

Preferred color usage is a color logo on a white background.

When used on the cover of books and manuals or in an advertisement, the mojoRTK must be used with all

elements: tagline and Virtual Wrench™ logo.

Minimum clear spaceAlways keep plenty of clear space around the Leica mojoRTK logo so that it stands out. The minimum amount

of clear space is shown in the image top right and is based on the height of the lowercase letter “o.” Size

can be changed, but the elements of the logotype should be increased or decreased proportionally.

The GridWhen used on the cover of books and manuals or in an advertisement, correct alignment with the Leica grid

is required.

All Leica Geosystems materials are based on a grid that divides the format into 7 parts (1/7ths).

The grid enables a uniquely open layout that is central to Leica’s visual identity. A key element of the

Leica visual brand is the open and light look of our marketing media and white space is crucial to achieve

this effect.

White, red, and gray are the three primary colors of the Leica visual brand. By putting a distinctive amount

of open space between the text columns we make our information, and consequently the company as a

whole, more welcoming to the reader.

Place the logo on the 5th grid, 4 grids wide, with the x-height clearance mentioned above right between the

logo and the color bar. The color bar should be .25” high and bleed off the top and right in PMS 185 red.

When it is not possible to bleed the image, start the bar within the printed clear area, .25” high.

See example at right. Adjust logo for new size and grid.

-x-

-x-

-x-

-x-

x=the height of the lowercase letter “o”

Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008 3

Samples

mojoRTK ConsoleProduct Specification

OverviewThe Leica mojoRTK is a MObile JOb

controller for agricultural vehicles. Base

functionality includes powerful core

processor, robust augmented dual GPS

positioning, remote service connectivity via

CDMA/HSDPA/GPRS, ISM band radio for RTK

reference station data, ISO11783 and CAN

interfaces all packaged in a standard “DIN”

radio enclosure.

Software Featuresn General • 3 x soft keys, 1 x Engage key, 1 x mode

key, 1 x escape key, 1 x command rotator,

1 x OK key, 1 x audio rotator

• Multi-color LCD backlight depending

on mode (blue=guidance, green=radio,

orange=warning, red=error)

• Multi-language support via text file

• Wizard to set up system for

different vehicles

n Guidance• Robust No-Drift™ positioning using L1/L2

& GLONASS (option), 99% 5cm (2 inch)

24-hour

• 6km/4 mile baseline with suitable

line-of-site communications to the base

station. Up to 25km/16 miles optional

with suitable alternative communications

to base station

• Fast convergence times (typically

8 seconds)

• Basic parallel guidance (Auto-steer)

• Setting of waypoints and line spacing

• AB wayline storage and recall

• Manual setting of implement and

field offsets

• Automatic setting of field offset by

putting the vehicle in the correct position

and performing a mojo operation

• Adjustment of steering sensitivity

• Steering of various CAN compatible

steering kits from 1 to 30 kph, where

5 to 22 kph is the optimal speed range.

• US standard & metric support

• Configuration for track vehicles and

front-wheel assist, as well as vehicle

height and antenna offsets

• 9-axis terrain compensation technology

for uneven and undulating surfaces

• Additional terrain compensation using

two GPS antenna array

• Line acquisition from up to 10m or half

implement width (whichever is smallest)

from wayline at 60 degrees1

• Displays row number and basic status

information1 For electric kits, these restrictions will be tighter

(e.g. EZ-Steer® 3m & 30 degrees)

Technical flyer Full-page ad

Igm0057

www.mojoRTK.com1-877-800-mojo

For more information:

While you can’t control the markets, you can gain greater control over your costs by

upgrading to RTK accuracy in the field. The No-Drift™ mojoRTK auto-steer system

provides RTK accuracy in an easy-to-install package at a very affordable price.

Plus, with the release of a new software upgrade, the mojoRTK auto-steer console

allows farmers to take full advantage of the CORS (Continuously Operating Reference

Station) networks being built across the country. Customers with a mojoRTK console

and a network software upgrade can obtain free access with a data plan from Leica

Geosystems for the most cost-effective RTK solution on the market. Watch for more

details as the technology rolls out across the country!

Control input costs by upgrading to RTK accuracy

Flexible data plans start as low as $67 a month

This package is only for customers in areas with an operational CORS network. Those customers in areas without a CORS network will require a base station.

Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008 4

SPOT definitions: Red: Pantone® 185

CMYK definitions: Red: 0C 100M 75Y 0K

RGB definitions: Red: R: 238, G: 0, B: 51

Logo VersionsThe logo signature consists of a specific typeface

and colors. The type must change color, according

to the background color used. Use one of the

following color treatments. Make sure your

selection matches the necessary print format.

Spot (PMS 185 and black) — For use on white

backgrounds. For spot (or 2-color) printing

4C (4-color process) — For use on white

backgrounds. For process (CMYK, 4-color) printing

or desktop printing

Black — For use on white or light colored

backgrounds. For spot (1- or 2-color) or process

(4-color) printing

Rev — A reversed version for use on black or red

backgrounds. For spot (1- or 2-color) or process

(4-color) printing

Logo Formats.eps a high resolution (300 dpi), vector image.

Use .eps logos for all commercial printing applications and for very large applications (banners, signs). Spot or CMYK color format.

Transparent background.

NOTE: You MUST have Adobe® Illustrator® to

open these files. Your printing vendor WILL be

able to open them.

.tif can be imported into Microsoft® Word®. They

do NOT have a transparent background. These are preferable for in-house laser or ink jet printing, NOT for commercial printing. CMYK color format

.jpg a low resolution image. Can be imported

into PowerPoint® or used for email and web

applications. They do NOT have a transparent

background. RGB color format. Do NOT use jpgs

for commercial printing.

.gif a low resolution image. Can be imported

into PowerPoint or used for email and

web applications. They have a transparent

background. Index color format. Do NOT use

gifs for commercial printing.

Important!When importing the mojoRTK

Logo into layout applications

— use the “PLACE” command

— do NOT “COPY/PASTE” the

logo from one application to

another as this may result in

corrupted colors.

NOTE: Do NOT convert CMYK

logos to RGB or vice versa,

this may result in corrupted

colors. Always use the

original master.

Preferred color usage is a color logo on a white background.

Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008 5

Color Logos

• LeicaMojoVW_logo_CMYK.eps

• LeicaMojoVW_logo_PMS185.eps (spot color)

• LeicaMojoVW_logo_CMYK.tif

Black Logos

• LeicaMojoVW_logo_blk.eps

• LeicaMojoVW_logo_blk.tif

Reverse Logo, black background

• LeicaMojowVW_logo_CMYK_REV-blk.eps

• LeicaMojoVW_logo_PMS185_REV-blk.eps

• LeicaMojowVW_logo_CMYK_REV-blk.tif

Web and PowerPoint® Logos are only available in color

• LeicaMojoVW_logo.gif

• LeicaMojo-VW_logo.jpg

Reverse Logo, red background

• LeicaMojoVW_logo_CMYK-REV-red.eps

• LeicaMojoVW_logo_PMS185_REV-red.eps

• LeicaMojoVW_logo_CMYK-REV-red.tif

Premiums

When used on a premium item, (T-shirts, pens, signage, etc.) the logo size may need to be adjusted. Please

consult the graphic designer for special logos.

Leica mojoRTK Brand Guidelines 1.0 · Release date: November 2008

NOT AcceptableRemember, the Leica mojoRTK™ logo is our

product’s identity, our brand identity and our

personality all rolled into one. Do NOT use the logo

in any of the following examples:

• When the product name appears as part of text,

it should be typed in the same typeface used for

the body copy. Do NOT insert the logotype into

the body of a text block.

• Do NOT change the proportions by stretching or

resizing elements of the logo.

Leica mojoRTK is available... (correct usage)

• Never put the logo against any patterned or

textured background.

• Do NOT combine the mojoRTK logo with another

company’s logo. When used with another logo,

give each logo an adequate amount of clear space

to highlight its own identity. Please see clearance

guidelines on page 2.

Leica Geosystems, AMG

61 Inverness Drive East, Suite 270, Englewood, CO 80112Office 1-877-800-mojo • Fax 303-484-2484www.leica-geosystems.us • www.mojoRTK.com

© 2009 Leica Geosystems, AMG

is available...