WOMEN EMPOWERMENT & ECONOMIC GROWTH

LEILA BEN GACEM

www.bluefish.me

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GENDER GAP IN MENA REGION

Literacy rate Life expectancy

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WORLD BANK GENDER DATABASE

Workforce Participation

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24%WOMEN’S PARTICIPATION IN

WORKFORCE IN MENA REGIONLOWEST IN THE WORLD

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WOMEN FINANCIAL INCLUSION

IMPROVES HER DECISION MAKING

IMPROVES HER ACTIVE PARTICIPATION IN CIVIL SOCIETY

CONTRIBUTES TO ECONOMIC DEVELOPMENT OF HER COMMUNITY

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• Women financial inclusion; dormant human potentials were converted into decision makers, they are now bankable, and invest their income to develop new products, create jobs and grow their economic contribution to their community

• Community perception of entrepreneurship transformed through role model artisans that inspire community into taking their destiny into their hands rather than wait for the government job.

• Irréversible self-awakening with a snow ball effect…

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WHY DO GENDER ECONOMIC GAPS PERSIST?

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WOMEN ARE NOT PART OF SOLUTION DESIGN

GENDER;DEVELOPMENTAL & SOCIAL

WE ARE NOT LISTENING; WE KNOW BETTER!

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BOTTOM UP APROACH FOR

MORE SUSTAINABLE

SOLUTIONS

DESIGN INITIATIVES &

POLICIES WITH TARGET GROUP

NOT FORSolutions

Family obligatio

ns

Social factors

Cultural factors

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ECOSYSTEM

Create an enabling

environment

Create opportunities for people

to seize

Create conditions for people to florish

Respect

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WOMEN

most under utilized economic growth

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