Crayon Works

Insights and trends that will shapes our lives

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Collaboration offers DIY meal kits to customers

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Source: http://www.affinia.com/TLC-programs.aspx?page=Grocery-Services

Affinia Hotels partnered with Freshdirect, a popular grocery delivery service for all

its NYC locations to help visitors cook their own meals.

The rooms at Affinia come with fully-equipped kitchens, separate dining areas and

outdoor patios, so hotel guests are more than welcome to do their own cooking and

have their meals in their suites. FreshDirect offers the hotel guests with meal

options like the Healthy Kit or Business Kit. Guests will have their kitchen stocked

with foods such as fruits and veggies, cookies, Greek yogurt, chips, and salsa. The

options also include four-minute meals and microwavable meals. The meal kits can

be ordered in advance, upon booking, via the hotel’s online e-concierge service or

at the hotel any time during the guest’s stay.

By showing that they can personalise the experience for their customers Affinia

Hotels have shown with this that they care about their customers feeling right at

home.

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Hotel offers personal iPad for each customer

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Source: http://www.the-berkeley.co.uk/london-suites-rooms/

With the growing dependence on technology, London’s Berkely Hotel has decided

to offer individual iPads for all their guests to use during their stay at the hotel.

Besides the obvious purposes of personal use for the customers, the iPad comes

with selected apps that help craft the travelers experience in the area – like

suggesting the top-five places to visit, and a providing a list of local hidden gems.

The device becomes a travel guide for customers by helping map out their itinerary

with restaurant and location recommendations to make it into a better traveling

experience.

This shows that the hotel is sensitive to the customer’s technological needs and

keeping up with changing trends while also providing a personalised experience by

helping guests around the city with dedicated itineraries.

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Instagram hotel indulges guests’ social media obsession

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Source: http://www.1888hotel.com.au/

The 1888 Hotel in Sydney has a space for guests to take selfies and incentives

based on guests' social network profile.

From a lobby that has a digital mural of Instagram shots to a space built specially

for hotel guests to take selfies when they check in, the hotel is completely designed

around the social media site. The five-story hotel has 90 rooms, which are

decorated with photos taken by guests. The rooms start at $140 per night, and

guests have a chance to win a free additional night’s stay through the hotel’s

monthly photo competitions. Guests who take the best photo of the hotel win. The

hotel also offers Instagram-based incentives. Guests who have more than 10,000

followers are awarded a free night’s stay at the hotel.

The hotel has been designed with the modern traveler in mind – capitalising on the

fact that guests like to take pictures and share them on social networks opens a

whole new way for hotels to tap into the online market for publicity.

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Hotel bed sheets upcycled into bags for guests

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Source: http://news.marriott.com/2013/08/marriott-partners-with-lily-and-lionel-and-sleepingbags-social-enterprise-to-create-one-of-a-kind-de.html

Sustainability is a delicate issue for hotel owners, as they are doing their best to

minimize short term costs. But being ahead of the game is important, which

sometimes leads to innovative ideas. With this in mind, Marriott International has

partnered with two British companies to create a limited edition tote bag made

entirely from recycle bed linen provided by the Marriott hotels in the UK.

Luxury accessories brand, Lily and Lionel, as well as social

enterprise, SleepingBags, are the two companies involved in this first of its kind

endeavour. The bags are available to purchase for £20 ($31) and the chain of

hotels will be donating at least £10 ($15.5) from the sale of every bag to The

Prince’s Trust. The hotel is not just going to stop at recycled tote bags either –

hairdryer, newspaper, and laundry bags made from retired bed linen will also be

made available to guest as amenities in their rooms.

This is a new innovation in the hospitality industry for staying green – which other

hotel chains will be inspired by this?

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