Insight:

When you’re ill you lose contact with all your friends, and the only person you want is your mum.

Introducing:

Fairy Coldmomma, your facebook avatar. OK, she’s not your mum. But she knows how to make you feel better.

Visual  Iden,ty  

Online

Fairy Coldmomma:

She knows when you aren’t feeling well, because she can read your status updates.

Fairy Coldmomma:

She can let your friends know when you aren’t feeling well, and perk you up in the process.

Hi Charlie,

Sorry to hear you’re feeling unwell! Rest up, chill out and I will notify your friends about you being out the loop!

Fairy Coldmomma X

Virtual Gift

Get well soon, Charlie!

Mike, Luke, Jonny Ben