the deuxieme issue

CelebrateFamilyTies

LenaN aturally beautiful dresses

loved by independent women

Lena Medoyeff Studio is designed and manufactured in Portland, Oregon.

Designer Lynn Medoff sources her fabrics from

India crafted by a family owned factory shehas had a relationship withfor over 16 years. Lena is

much loved by her Portlandclients for her simple,

naturally beautiful dresses that appeal to the

independent woman.

Contents3

Profile Nancy Chapluk Zadoff

7

Lately What’s new at the shop

15

Weddings Cape Cod FamilyAffair

19

The Works Team Lena

20Letters Proud Mama

Cover photo: http://rivandrose.com

Andrea Watkins wearing custom Lena Medoyeff Creative Direction Barbara Connelly Bruch

barbbruchdesign@comcast.net

ProfileName: Nancy Chapluk Zadoff

Working Life: Marketing Consultant, Volunteer, Mom of 3

Home Towns: Orange County, California, Portland, Oregon

Via: Stockholm, Amsterdam, Melbourne, Australia

Current Home: Tiburon, California

Star sign: Cancer

My Look: Mixing styles. Statement jewelry. You’ll never see

me without a lipcolor and fun eyewear. Shoes are a passion

and tend to be outfit making. I appreciate how LENA’s simple

pieces act as a canvas for many creative looks both day time

casual and cocktail chic.

Shopping habits: Fast shopping. I usually don’t try things

on. I know my body well and what I like so who needs to

waste time. I have two teenage boys to tend to. Having started my

career at Nordstrom and then moving on to Nike (both of

which provide great product and costumer service), I now

lean toward shopping small boutiques because they tend to

be creative with a specific point of view. Plus I love to make

friends with shop girls on a first name basis. My former

Portland haunts know I am just a phone or text away.

What I’m wearing:

Lena Medoyeff Crop Lace Poncho

Olive Charmeuse Penelope Top

Cole Haan Booties

Below:

Petal Pink Charmeuse Penelope Top

Souchi Vino Amie Poncho

Shoes Plenty Hood River

Following page:

Forest Green Long Sol Dress

K+ M Narrow Handtooled Belt

profile 3

Top right:

Long Black Chiffon Bianca Dress

Claire Vivier Clutch

Barb’s Turquoise from Sante Fe

Below right :

Barb: Black Beaded Chiffon Jasmine Dress

Marcia Lacher Hat

Shoes Halo

Nancy: Black Organza Kathryn Dress

White Charmeuse Sash

Marcia Lacher Hat

Elbow Length Sermoneta Kid Gloves

THIS ISSUE OF LENA IS

DEVOTED TO

ALL THINGS FAMILY!

This family exudes that: Mom Thelma

Chapluk raising 7 including, our Profile Nancy

Chapluk Zadoff. Shown here with

Thelma’s granddaughter and Nancy’s daughter

Jordan Chapluk Meier.

They are rather striking and in thier

Lena apparel.

( Good genes Thelma)

Below Thelma Chapluk

Turquoise Dillu Wrap

Right: jordan Meier

Silver Dupioni Shawnell Top

Below right

Rose Festival Stevie Dress

Window DressingWe have always loved to change our window display so in honor of our shop re-model we went all out. We called this our Dior window. Masses of floral and or-ganza with touch of whimsy LOTS OF GREEN SHOWED UP AT THE PARTY!

Lately

lately 7

Moving forwardA lot has happened since our last issue. ALL our friends can be married if theychose. Oregonians can purchase Canabis legally. The Donald is running for President (imagine Melania as First Lady) and most importantly to us at Lena weremodeled our shop which we celebrated with our friends and family. Whateveryou have to celebrate it will be more special in A LENA DRESS.

Let’s party

Kelley Smith chose to reflect the natural colors of fall with dark espresso brown and pops

of pink in hues of blush and pale coral. Lena’s signature sashes allow brides to

create any color palette their hearts desire.

m e e t t h e m a k e r

R e m o d e l R e v e a l

Stevie

The New Girls

Vanessa

More like sisters really. Sharing traits like our new obsession....V necks! Some arelow and some are more demure. What we love to do atLENA is find what works for YOU. All shapes and ages lookgreat in our beautiful silk but sometimes its not what youmight first expect. The shop girls are here to help you lookyour very best.

Family TraditionsPlymouth Massachusetts

weddings 16

NEW ENGLAND WEDDING OF ANDREA WATKINS AND THOMAS HARVEY

When Thomas and I tied the knot on September 26 this year, folks came from all over to celebrate

with us at the historic house so affectionately referred to as AshAnty on Long Pond in Plymouth,

Massachusetts.

After 5 years as a Shop Girl at Lena Medoyeff Studio the notion of wearing anything but a Lena

dress was out of the question. The question remained: Would I be a mystical, sparkly mermaid bride?

Would I wear a lacy, bias dress that harks to the feminine freedom of the 1920s? Would I wear a sexy,

modern silk charmeuse "Liz" dress that shows off my curves? As the time came for me to pick out a

real wedding dress - and settle on one of my many fantasy "looks" - I decided to go with a comfort-

able dress that celebrates the one thing my sweet groom wanted to see: ME. 

So, my good friend Lynn designed something she knew I would love. My only criteria was that it

be pink. A perfectly pale pink embroidered silk dress was the result, and I loved every single thing

about it. I was comfortable, happy, and confident. And that love and beauty that surrounded Thomas

and I on our wedding day was heightened by the love wrapped around me by my gorgeous Lena

dress. The love from Lynn, Alison, Kristin, Tanya and Barb was with me on that day in the woods in

New England, so far from my Oregon roots. 

photography :http://rivandrose.com

Andrea choose a pink custom made LENA gown created by Lynn Medoff to complimenther Oregon vibe in New England (elements of historic Oregon, with Pendleton wool pen-nants and coasters as goodies for guests); Oregon wines (and New England beer); tablesnamed after special places to Thomas and Andrea, such as "Goose Hollow", "Burnside","Doug Fir", "Willamette", and "Astoria." We love the colorful flowers!

]

wedding am

Shop GirlName: Alison

Home Town: Florida

Via: Lynchburg, Virginia

Current Home: Tigard, Oregon

Star sign: Aquarius

How long have you been part of the lena family? I’ve worked with Lynn for over 4 years but have been shop-

ping here for longer...it is my dream job, and it truly is a family .

What do you love most about being a Lena Girl? Seeing our customers light up when they try on something

that makes them feel beautiful, especially when they don’t think it will look good on them! The day that new product ar-

rives is always exciting. I immediately want to call my customers so they don’t miss out.

A lot of our printed fabrics come in short runs as they are made especially for us. These pieces usually sell fast.

What is your all time favorite dress?

Penelope. I love how it works on my body shape. It is a one size piece and works on almost any body type. Like many of

our customers I tend to collect them in a rainbow of colors. Seasonal and holiday colors are really fun: Reds, Golds,

Greens and fancy fabrics are arriving now.

Little known fact about allison:

She sleeps with an eye mask and in Souchi sweaters

the works 19

LettersHello Lena,

I wanted to express my happiness and joy when Hannah and I decided to buy the Julianna

wedding dress for Hannah’s wedding next July. That day will be one of the most member-

able days for me in my relationship with Hannah. My tears were for both how stunning she

looks in your dress and for the pure happiness of having been part of the experience. Hannah

was on cloud nine for the rest of the day. She absolutely loves the dress.Thank you for de-

signing such beautiful dresses. I would like toentertain a dress for me but it seems I don’t fit

your target demographics. How would we go about this with me living in Utah?

Sincerely, Ann Grech

letters 20

Hey LENA,

I wanted to write and thank you for the amazing experience it was working with everyone at

your store. My mom and I both got dresses from you for the wedding, and were both so

happy with them. We stumbled upon your store by accident as we were walking to another

store. We walked in and were immediately welcomed by an amazing staff and the so so so

adorable, Birdie. I knew that if a store had a lab in it - it was the store for me. We came in so

many times and each time was a great experience.

The staff was accommodating- even when the stress

of graduate school led to me gaining ten pounds. I

was so self conscious about that, but it was handled

so perfectly. This was the best dress ever.

Thank you so much,

Molly Bean

We’d love to help you find a dress Ann. There is a Lena dress for everyone!

LettersHello Barb:

One of my daily pleasures is checking out your web sites http;//lename-

doyeffstudio.tumblr.com; http://barbbruchdesign.tumblr.com; Lynn’s

dresses are such a perfect fit. Lynn has been showing me pictures of the

amazing remodel of Lena...a very elegant space. Your vision was right on

the mark. The Lena Quarterly was such a surprise

last night and actually brought a tear to my eye....and I guess the best

comment was WOW! You and Lynn are such talented women. I know

that Lynn treasures your friendship and I think it is wonderful. You may

know a lot of people but there are only a few that you hold dear in your

heart...a very special thing. Thank you.

Warmest Regards,

Elaine Medoff

This makes my day Elaine. Your daughter is a fine, elegant strong woman. You and Kermit are the

parents you made her who she is....though we know she certainly has a mind of her own!! I

ADORE HER as does my husband Bruce, who is very generous about my Lena habit. Bruce and I

have been very lucky in life (except for my brain tumor thing!!) The brain tumor thing, (which is im-

proving dramatically) while not a piece of MILK BAR Birthday Cake, only makes me appreciate life,

family and friends much more. Thank you.

xxoo Barbara Connelly Bruch

weddings 11

come visitfacebook

lenamedoyeffstudio.facebook.com

webwww.lenadress.com

tumblrhttp://lenamedoyeffstudio.tumblr.com

address710 NW 23rd Ave Portland, Oregon

telephone(503) 227-0011

Lena Bridal: Long White Chiffon worn backwards Bianca.

photo by: Benjamin Holtrop

Location: Columbia River Gorge.

Lena Medoyeff Studio710 NW 23rd Avenue

Portland, Oregon 97210

Swept Away