21
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 1
leonardocom
successfultargeting
A Lookbook byLeonardo
leonardocom
Share this eBook
To tell a story that impacts travel shoppers first you must understand what stories resonate with them Millennials business travelers leisure travelers and group travelers are all searching for the right hotel but their requirements are very different
While you know targeting is important it can be difficult to figure out the best practices to target each demographic These four hotels are doing an excellent job using Vizlly our Multi-Channel Digital Marketing System to create content targeted to specific demographics ndash so take a look to learn from these examples and put them into practice for your property
Regards
John McAuliffePresident Leonardo
Thanks for downloading
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 2
leonardocom
The business traveler is working on-the-go and a lucrative guest to target They want to be able to access everything they need wherever they are so a mobile device is always in their hands Business travelers value amenities that increase efficiency like easy access to WiFi proximity to business meetingsoffice and free breakfast (or an on-site restaurant)1
The Holiday Inn Denver Lakewood This property creates targeted content to the business traveler In addition to using Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create a multi-media Facebook App showcasing its meetings and events facilities theyrsquove also created content targeted specifically for business travelers on corporate booking channels such as Concur a gated corporate booking channel that allows organizations to manage the procurement of corporate travel for more than 15000 clients and 18 million travelers in over 90 countries
1the Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 3
leonardocom
httpswwwfacebookcomhilakewood
LeonardocomFacebook
Social Media MarketingEasy access to WiFi is one of the top concerns for business travelers which the Holiday Inn Denver Lakewood highlights in their Facebook App
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 4
leonardocom
httpswwwfacebookcomhilakewood
LeonardocomFacebook
Social Media MarketingBusiness travelers value amenities that increase efficiency like on-site dining options which is why the property shows travelers how they will make their trip easier with room service
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 5
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingHoliday Inn Denver Lakewood uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create customized digital brochures targeted to specific travel channels
59 of executives would rather watch video than read text2
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 6
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingBusiness travelers really can have the ldquoluxury accommodations with the comforts of homerdquo which the Holiday Inn Denver Lakewood shows through compelling imagery and just the right amount of text listing all the amenities business travelers care about
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 7
leonardocom
Leisure travelers may be a retired couple taking the world by storm a couple on their honeymoon a family vacation or a group for a girlsrsquo getaway weekend
The wide variety of these travelers means their desired amenities vary greatly from kid-friendly activities to fine dining options so leisure travelers need to know exactly what hotels have to offer
The Hotel Josef Leisure travelers are their bread-and-butter so Hotel Josefrsquos content published on their website social media pages and digital brochures syndicated to third-party travel websites is tailored to what leisure travelers want things do in and around the area new restaurants to try and cultural activities to enjoy
the Leisure Traveler2
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 8
leonardocom
httpwwwhoteljosefcomthe-josef-bakery
LeonardocomHotel Josef
Web MarketingHotel Josef uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create visually-compelling stories about its top features such as their on-site bakery and showcases them prominently on their website
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 9
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
successfultargeting
A Lookbook byLeonardo
leonardocom
Share this eBook
To tell a story that impacts travel shoppers first you must understand what stories resonate with them Millennials business travelers leisure travelers and group travelers are all searching for the right hotel but their requirements are very different
While you know targeting is important it can be difficult to figure out the best practices to target each demographic These four hotels are doing an excellent job using Vizlly our Multi-Channel Digital Marketing System to create content targeted to specific demographics ndash so take a look to learn from these examples and put them into practice for your property
Regards
John McAuliffePresident Leonardo
Thanks for downloading
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 2
leonardocom
The business traveler is working on-the-go and a lucrative guest to target They want to be able to access everything they need wherever they are so a mobile device is always in their hands Business travelers value amenities that increase efficiency like easy access to WiFi proximity to business meetingsoffice and free breakfast (or an on-site restaurant)1
The Holiday Inn Denver Lakewood This property creates targeted content to the business traveler In addition to using Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create a multi-media Facebook App showcasing its meetings and events facilities theyrsquove also created content targeted specifically for business travelers on corporate booking channels such as Concur a gated corporate booking channel that allows organizations to manage the procurement of corporate travel for more than 15000 clients and 18 million travelers in over 90 countries
1the Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 3
leonardocom
httpswwwfacebookcomhilakewood
LeonardocomFacebook
Social Media MarketingEasy access to WiFi is one of the top concerns for business travelers which the Holiday Inn Denver Lakewood highlights in their Facebook App
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 4
leonardocom
httpswwwfacebookcomhilakewood
LeonardocomFacebook
Social Media MarketingBusiness travelers value amenities that increase efficiency like on-site dining options which is why the property shows travelers how they will make their trip easier with room service
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 5
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingHoliday Inn Denver Lakewood uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create customized digital brochures targeted to specific travel channels
59 of executives would rather watch video than read text2
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 6
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingBusiness travelers really can have the ldquoluxury accommodations with the comforts of homerdquo which the Holiday Inn Denver Lakewood shows through compelling imagery and just the right amount of text listing all the amenities business travelers care about
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 7
leonardocom
Leisure travelers may be a retired couple taking the world by storm a couple on their honeymoon a family vacation or a group for a girlsrsquo getaway weekend
The wide variety of these travelers means their desired amenities vary greatly from kid-friendly activities to fine dining options so leisure travelers need to know exactly what hotels have to offer
The Hotel Josef Leisure travelers are their bread-and-butter so Hotel Josefrsquos content published on their website social media pages and digital brochures syndicated to third-party travel websites is tailored to what leisure travelers want things do in and around the area new restaurants to try and cultural activities to enjoy
the Leisure Traveler2
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 8
leonardocom
httpwwwhoteljosefcomthe-josef-bakery
LeonardocomHotel Josef
Web MarketingHotel Josef uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create visually-compelling stories about its top features such as their on-site bakery and showcases them prominently on their website
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 9
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
The business traveler is working on-the-go and a lucrative guest to target They want to be able to access everything they need wherever they are so a mobile device is always in their hands Business travelers value amenities that increase efficiency like easy access to WiFi proximity to business meetingsoffice and free breakfast (or an on-site restaurant)1
The Holiday Inn Denver Lakewood This property creates targeted content to the business traveler In addition to using Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create a multi-media Facebook App showcasing its meetings and events facilities theyrsquove also created content targeted specifically for business travelers on corporate booking channels such as Concur a gated corporate booking channel that allows organizations to manage the procurement of corporate travel for more than 15000 clients and 18 million travelers in over 90 countries
1the Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 3
leonardocom
httpswwwfacebookcomhilakewood
LeonardocomFacebook
Social Media MarketingEasy access to WiFi is one of the top concerns for business travelers which the Holiday Inn Denver Lakewood highlights in their Facebook App
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 4
leonardocom
httpswwwfacebookcomhilakewood
LeonardocomFacebook
Social Media MarketingBusiness travelers value amenities that increase efficiency like on-site dining options which is why the property shows travelers how they will make their trip easier with room service
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 5
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingHoliday Inn Denver Lakewood uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create customized digital brochures targeted to specific travel channels
59 of executives would rather watch video than read text2
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 6
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingBusiness travelers really can have the ldquoluxury accommodations with the comforts of homerdquo which the Holiday Inn Denver Lakewood shows through compelling imagery and just the right amount of text listing all the amenities business travelers care about
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 7
leonardocom
Leisure travelers may be a retired couple taking the world by storm a couple on their honeymoon a family vacation or a group for a girlsrsquo getaway weekend
The wide variety of these travelers means their desired amenities vary greatly from kid-friendly activities to fine dining options so leisure travelers need to know exactly what hotels have to offer
The Hotel Josef Leisure travelers are their bread-and-butter so Hotel Josefrsquos content published on their website social media pages and digital brochures syndicated to third-party travel websites is tailored to what leisure travelers want things do in and around the area new restaurants to try and cultural activities to enjoy
the Leisure Traveler2
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 8
leonardocom
httpwwwhoteljosefcomthe-josef-bakery
LeonardocomHotel Josef
Web MarketingHotel Josef uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create visually-compelling stories about its top features such as their on-site bakery and showcases them prominently on their website
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 9
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpswwwfacebookcomhilakewood
LeonardocomFacebook
Social Media MarketingEasy access to WiFi is one of the top concerns for business travelers which the Holiday Inn Denver Lakewood highlights in their Facebook App
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 4
leonardocom
httpswwwfacebookcomhilakewood
LeonardocomFacebook
Social Media MarketingBusiness travelers value amenities that increase efficiency like on-site dining options which is why the property shows travelers how they will make their trip easier with room service
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 5
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingHoliday Inn Denver Lakewood uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create customized digital brochures targeted to specific travel channels
59 of executives would rather watch video than read text2
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 6
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingBusiness travelers really can have the ldquoluxury accommodations with the comforts of homerdquo which the Holiday Inn Denver Lakewood shows through compelling imagery and just the right amount of text listing all the amenities business travelers care about
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 7
leonardocom
Leisure travelers may be a retired couple taking the world by storm a couple on their honeymoon a family vacation or a group for a girlsrsquo getaway weekend
The wide variety of these travelers means their desired amenities vary greatly from kid-friendly activities to fine dining options so leisure travelers need to know exactly what hotels have to offer
The Hotel Josef Leisure travelers are their bread-and-butter so Hotel Josefrsquos content published on their website social media pages and digital brochures syndicated to third-party travel websites is tailored to what leisure travelers want things do in and around the area new restaurants to try and cultural activities to enjoy
the Leisure Traveler2
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 8
leonardocom
httpwwwhoteljosefcomthe-josef-bakery
LeonardocomHotel Josef
Web MarketingHotel Josef uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create visually-compelling stories about its top features such as their on-site bakery and showcases them prominently on their website
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 9
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpswwwfacebookcomhilakewood
LeonardocomFacebook
Social Media MarketingBusiness travelers value amenities that increase efficiency like on-site dining options which is why the property shows travelers how they will make their trip easier with room service
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 5
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingHoliday Inn Denver Lakewood uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create customized digital brochures targeted to specific travel channels
59 of executives would rather watch video than read text2
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 6
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingBusiness travelers really can have the ldquoluxury accommodations with the comforts of homerdquo which the Holiday Inn Denver Lakewood shows through compelling imagery and just the right amount of text listing all the amenities business travelers care about
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 7
leonardocom
Leisure travelers may be a retired couple taking the world by storm a couple on their honeymoon a family vacation or a group for a girlsrsquo getaway weekend
The wide variety of these travelers means their desired amenities vary greatly from kid-friendly activities to fine dining options so leisure travelers need to know exactly what hotels have to offer
The Hotel Josef Leisure travelers are their bread-and-butter so Hotel Josefrsquos content published on their website social media pages and digital brochures syndicated to third-party travel websites is tailored to what leisure travelers want things do in and around the area new restaurants to try and cultural activities to enjoy
the Leisure Traveler2
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 8
leonardocom
httpwwwhoteljosefcomthe-josef-bakery
LeonardocomHotel Josef
Web MarketingHotel Josef uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create visually-compelling stories about its top features such as their on-site bakery and showcases them prominently on their website
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 9
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingHoliday Inn Denver Lakewood uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create customized digital brochures targeted to specific travel channels
59 of executives would rather watch video than read text2
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 6
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingBusiness travelers really can have the ldquoluxury accommodations with the comforts of homerdquo which the Holiday Inn Denver Lakewood shows through compelling imagery and just the right amount of text listing all the amenities business travelers care about
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 7
leonardocom
Leisure travelers may be a retired couple taking the world by storm a couple on their honeymoon a family vacation or a group for a girlsrsquo getaway weekend
The wide variety of these travelers means their desired amenities vary greatly from kid-friendly activities to fine dining options so leisure travelers need to know exactly what hotels have to offer
The Hotel Josef Leisure travelers are their bread-and-butter so Hotel Josefrsquos content published on their website social media pages and digital brochures syndicated to third-party travel websites is tailored to what leisure travelers want things do in and around the area new restaurants to try and cultural activities to enjoy
the Leisure Traveler2
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 8
leonardocom
httpwwwhoteljosefcomthe-josef-bakery
LeonardocomHotel Josef
Web MarketingHotel Josef uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create visually-compelling stories about its top features such as their on-site bakery and showcases them prominently on their website
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 9
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpswwwconcurcom
LeonardocomConcur
Multi-Channel MarketingBusiness travelers really can have the ldquoluxury accommodations with the comforts of homerdquo which the Holiday Inn Denver Lakewood shows through compelling imagery and just the right amount of text listing all the amenities business travelers care about
The Business Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 7
leonardocom
Leisure travelers may be a retired couple taking the world by storm a couple on their honeymoon a family vacation or a group for a girlsrsquo getaway weekend
The wide variety of these travelers means their desired amenities vary greatly from kid-friendly activities to fine dining options so leisure travelers need to know exactly what hotels have to offer
The Hotel Josef Leisure travelers are their bread-and-butter so Hotel Josefrsquos content published on their website social media pages and digital brochures syndicated to third-party travel websites is tailored to what leisure travelers want things do in and around the area new restaurants to try and cultural activities to enjoy
the Leisure Traveler2
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 8
leonardocom
httpwwwhoteljosefcomthe-josef-bakery
LeonardocomHotel Josef
Web MarketingHotel Josef uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create visually-compelling stories about its top features such as their on-site bakery and showcases them prominently on their website
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 9
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
Leisure travelers may be a retired couple taking the world by storm a couple on their honeymoon a family vacation or a group for a girlsrsquo getaway weekend
The wide variety of these travelers means their desired amenities vary greatly from kid-friendly activities to fine dining options so leisure travelers need to know exactly what hotels have to offer
The Hotel Josef Leisure travelers are their bread-and-butter so Hotel Josefrsquos content published on their website social media pages and digital brochures syndicated to third-party travel websites is tailored to what leisure travelers want things do in and around the area new restaurants to try and cultural activities to enjoy
the Leisure Traveler2
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 8
leonardocom
httpwwwhoteljosefcomthe-josef-bakery
LeonardocomHotel Josef
Web MarketingHotel Josef uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create visually-compelling stories about its top features such as their on-site bakery and showcases them prominently on their website
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 9
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpwwwhoteljosefcomthe-josef-bakery
LeonardocomHotel Josef
Web MarketingHotel Josef uses Vizlly Leonardorsquos Multi-Channel Digital Marketing System to create visually-compelling stories about its top features such as their on-site bakery and showcases them prominently on their website
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 9
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpswwwfacebookcomHotelJosefPrague
LeonardocomFacebook
Social Media MarketingHotel Josef used Vizlly to create customized multi-media Facebook Apps that allow travelers to take a tour of their property without leaving their Facebook page
Customized tabs give travelers ideas of what to do in the area ndash top concerns for leisure travelers
The Leisure Traveler
ldquoVizlly is a huge help I would absolutely recommend it We actually do not work with Bookingcom and we are quite independent so wersquore really trying to focus everything we can on driving bookings through our hotel websiterdquoClementine Amiraux Creative Director Hotel Josef
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 10
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpswwwhoteljosefcom
LeonardocomHotel Josef
Multi-Channel MarketingUsing Vizlly Hotel Josef publishes its hotel story ndash including all their photos videos and virtual tours ndash to thousands of travel websites ensuring travelers have a consistent experience of the hotel no matter where theyrsquore searching
35 of leisure travelers watched travel-related videos in the past six months3
The Leisure Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 11
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
The Millennial generation born between 1980 and the early 2000s is one of the largest since the Baby Boom This generation is all grown-up and traveling for work or pleasure These travelers grew up with social media and are addicted to technology Theyrsquore visual creatures information-hungry value hunters and social butterflies
Ashley Inn and Suites Ashley Inn and Suites uses Vizlly to manage all of their digital marketing and make sure their hotel story is consistent across all their sales channels
3the Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 12
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Web MarketingAshley Inn and Suites used Vizlly to create their own hotel website without a webmaster along with smartphone- and tablet-optimized websites
32 of Millennial business travelers book via smartphone
The Millennial Traveler
Integration with TripAdvisor Reviews
Integrates seamlessly with their Booking Engine
Seamless web design gives travelers what theyrsquore looking for compelling imagery of their rooms ideas of things to do around the area and the ability to book now
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 13
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
Mobile OptimizationMulti-media is automatically resized to fit the userrsquos device and provide a seamless mobile experience
The mobile website integrates with their Booking Engine to drive direct bookings and compels bargain-hunters to book with Special Offers
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 14
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpswwwfacebookcomTheAshleyInnandSuites
LeonardocomFacebook
Social Media MarketingUsing Vizlly the property created compelling multi-media Facebook Apps that give the social Millennial traveler a tour of the property visually-compelling social offers and the ability to explore the Oregon area without leaving their Facebook page
Vizlly allows the property to showcase high-resolution images of local attractions directly on their Facebook page and the Apps integrate with their booking engine
The Millennial Traveler
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 15
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
Whether theyrsquore traveling for a family function or a corporate event group travelers are important to many hotels because they help fill room blocks They need a hotel they can trust to run their event smoothly and make the process as convenient as possible for their out-of-town guests or employees
Holiday Inn Burlington Hotel amp ConferenceOne of The Holiday Inn Burlington Hotel amp Conferencersquos target demographics are group travelers ndash in particular corporate travelers staying at the property for meetings and events
4the Group Travelers
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 16
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpwwwhiburlingtoncameetings
LeonardocomHoliday Inn
Web MarketingUsing Vizllyrsquos web marketing module the property embedded multi-media galleries onto their website Clearly organized by tabs the galleries ensure travelers donrsquot have to scroll through hundreds of images to find what theyrsquore looking for ndash especially meeting and events groups who want information on your facilities and space fast
The Group Travelers
The embedded sharing icon ensures travelers can share the multi-media gallery with the other members of their group ndash and come to a decision faster
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 17
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpswwwfacebookcomHolidayInnBurlingtonHotel
LeonardocomFacebook
Social Media MarketingWith Vizlly this property was able to create customizable multi-media Facebook Apps that let travelers tour the property or plan a meeting ndash without leaving their Facebook page
Large high-resolution images make it easier for the planner to envision their event and the text gives them more information on the specifics
The Group Travelers
The Apps integrate directly with their Booking Engine to drive direct bookings
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 18
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
httpwwwashleyinnlincolncitycom
LeonardocomAshley Inn
Multi-Channel MarketingThe property goes one step further by using Vizlly to create and publish a targeted digital brochure to specific channels in the VNetwork the largest media syndication network in the global travel industry ensuring their hotel story is reaching the right audience with the right message
The Group Travelers
Snackable copy makes it easy for travel shoppers to understand what you have to offer view the images and see targeted content that relates to their needs
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 19
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
Share this Lookbook
Your One-Stop Digital Marketing ShopVizlly was built with you in mind Using Vizlly you can manage all of your digital marketing for your direct and indirect sales channels from your website to mobile sites to social media and third-party travel websites
These successful hotels are using Vizlly to reach and engage millions of travel shoppers on the channels and devices they use to search for travel and you could be too
Learn more about Vizlly and how it can help you here
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 20
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
1 httpskiftcom20140825free-wifi-tops-business-travelers-list-of-hotel-must-haves 2 Forbes 3 Google 2014 Traveler Study
Leo_Lookbook_Targeting_150258
SUCCESSFUL TARGETING A LOOKBOOK BY LEONARDO 21
leonardocom
