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Lerøy Seafood GroupHallvard Lerøy AS
Lerøy Seafood Group
• Pioneer.
• Creating Tasteful solutions since 1899.
• Lerøy is the world’s second largest producer of Atlantic Salmon.
• Full range seafood exporter.
• Lerøy exports 4 million meals of seafood to 70 markets every day.
Lerøy Seafood Group
– 12% share of Norwegian seafood export value
– 16% of Norwegian salmon export – 25% of Norwegian value added
salmon export– Exported 220,000tonnes– Production 183,000tonnes (2016E)
– Total of 2,067 employees• Sales and distribution 547• Production and farming 1,520
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”Lerøy in every kitchen”
Turnover Lerøy Seafood Group ASA
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01 000
2 0003 0004 0005 000
6 0007 0008 000
9 00010 00011 00012 000
13 00014 000
2007
2006
2005
2004
2003
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1999
1995
1990
1985
1980
NO
K millio
n
2015
2014
2013
2012
2011
2010
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2008
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Sales per market and product 2015
6 %
12 %61 %
10 %
41 %
35 %
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Integrated value chain
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Lerøy Aurora
Lerøy Midt
Lerøy Sjøtroll
Farming in Norway
Total 139 licenses in Norway
North poleNorway
Investing in smolt capacity and quality
Belsvik Lerøy Midt – first fish harvested end 2014
Laksefjord Lerøy Aurora Lerøy Sjøtroll
• Lerøy Midt – capacity 22 mill smolt
• Laksefjord – capacity 11 mill smolt
• Lerøy Sjøtroll – capacity 23 mill smolt
• Selfsufficient in smolt
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• Invested 200 mill since 2005. – 7, 5 mill smolt
• New investment 2014 (finished November 2014)– New technology and production strategy
• Resycling fresh/saltwater– 11 mill smolt
Laksefjord
VAP
•Rode Beheer BV Group• Capacity of about 16-20,000 tons raw material
•Lerøy Smøgen Seafood AB• Capacity of about 12,000 tons raw material
•Lerøy Fossen AS• Capacity of about 12-15,000 tons raw material
•Bulandet Fiskeindustri AS(white fish)
•Total VAP capacity in these factories 40-50,000 tons raw material
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Investing in value added processing
Lerøy Fossen
Lerøy Smøgen Rode Group – 4 factories in Urk
• Rode Group acquired 2012
• Expanded capacity at Lerøy Smøgen i 2013
• Expanding capacity at Lerøy Fossen
• Total VAP capacity of 40,000-45,000 tons raw material
Sales & Distribution
• Global reach and sales to more than 70 countries.
• A significant industrial activity within trading, processing, sales and distribution of fish.
• Investments in fish cuts in end markets recent years
• Processing and fresh distribution facilities:• Norway • Sweden• Finland• France • Spain• Portugal• Turkey• Netherlands (reported in VAP)• Denmark (reported as associate)
15Fish-cuts/fresh distribution facilities
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New investments in fish cuts
• Develping Sales and Distribution segment
• Developing the fresh packed category, and
getting closer to consumers
• These (pictures) are only investments from 2013
Sjømathuset (Norway)
Lerøy Arras (France)
Lerøy Schlie (Denmark) Lerøy Spain (Madrid)
Customer Promises
• PARTNERSHIP
• QUALITY
• SUSTAINABILITY
VISION – Lerøy Seafood Group
« To be the leading and most profitable global supplier of sustainable quality seafood »
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CERTIFICATIONS LSG
FARMING
PROCESSING
SALES
Lerøy ASC Salmon
• First to offer ASC Salmon.
• The most responsibly farmed salmon in the world.
• Lerøy participated in the development of the standard since 2004 with WWF.
A TASTE OF OUR PRODUCTS
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Fresh Seafood
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Frozen Seafood
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Smoked & Marinated
25
Shellfish
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Sushi &Ready to eat
•Based on 200 years of knowledge in fishing and smoking traditions
•Traditional dry-salting for a firmer texture and better taste
•Use fresh fjord trout from the region
•Local alder wood create a unique taste
•Largest smoke house in Norway.
Fossen Fjord Trout – Smoked & MarinatedThe best smoked Fjord Trout! Fossen serves 50 million meals every year!
• Genetically smaller fish than salmon. • Small head, chubby body. • Shorter muscle fiber in the meat compared to
salmon mean the fjord trout tastes more tender and velvety.
• Fat stored in muscle fibre instead of between.
• Striking red colour. Red 30+ (Salmon 25)
• Firm, yet tender texture, melting in the mouth • Thick belly loin excellent for sashimi and sushi• Better taste. Sushi/Sashimi or lightly cooked.
Lerøy Fjord Trout
HEALTHHEALTH
ENVIRONMENTENVIRONMENT INDULGENCEINDULGENCE
CONVENIENCECONVENIENCE
www.leroyseafood.com