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Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

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Copyright © Stilo International plc Collecting DITA content contributions from SMEs Les Burnham | CEO Patrick Baker | VP Development & Professional Services Stilo International | LAVACON 2016 LAS VEGAS
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Page 1: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

Copyright © Stilo International plc

Collecting DITA content

contributions from SMEs

Les Burnham | CEO

Patrick Baker | VP Development & Professional Services

Stilo International

| LAVACON 2016 LAS VEGAS

Page 2: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

► Legacy content conversion

► IMPORT to CCMS

► 1Million+ pages converted to DITA

| Stilo International (LSE:STL)

<high-performance content processing>

<XML authoring for SMEs>

Page 3: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

| Our customers

Page 4: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

► Who are the major SME contributors?

► Why should you care about collecting their DITA contributions?

► Do SMEs care?

► A hierarchy of intelligent content formats

► How best to proceed?

► Our collaboration with IBM

► Guided & Fluid authoring

► Implementing low-cost solutions

| What we’ll cover today

Page 5: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

Customer

Support

Training

Engineering

Maintenance

Marketing

Supply chain

Partners

| Key SME contributors

Tech

Docs

Page 6: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

Different classes of users

► e.g. developers & engineers who

make contributions to technical

authors, tech savvy

► Hundreds of users from all parts of the

business, with no concept of XML and

little or no technical knowledge

| SME profiles

Page 7: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

| Why should YOU care about collecting contributions?

► Time to market pressures

► The trend is for SMEs to do more

and more writing

► …and for ID professionals to

become curators of content

This should be a consideration

from the outset when

implementing publishing

solutions for technical

documentation

Page 8: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

► Little empathy with corporate

publishing/reuse requirements

► No time (or inclination) to learn

about DITA or XML

► No budget for specialist

authoring tools

► Need to make contributions

quickly, time-to-market pressures

| Do SMEs really care?

Page 9: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

Highly

structured,

highly semantic

Semi-structured

Unstructured

● Learning curve

● Ease of Use

● Perceived cost

● Speed

● Consistent

● Highly reusable

● Repurposable

● Machine automatable

● Persistent

● Predictable

● Portable

● Adaptable

● Standardized

DITA

LwDITA

XML

Markdown & other implied or shorthand

Plain text, word processor, DTP

| A hierarchy of intelligent content formats

Image used with kind permission of Mike Iantosca, IBM Product Publications (ID) Tools Portfolio Owner, Digital Services Group | IBM

Page 10: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

► Provide a simple, walk-up-and use

authoring experience

► Keep DITA, Markdown, and IA

considerations under the covers

► Convert (or copy & paste) from Word,

HTML…

► Use central publishing pipelines

► Be prepared to be flexible and integrate

different systems

► Keep it all as simple and low-cost as

possible

| A pragmatic approach is needed to maintain order

Page 11: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

► Central ID Tools team

► Deployed in production June 2016

► Complements existing XML editors

| A collaborative effort

Page 12: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

GUIDED + FLUID AUTHORING

► An easy to use, FAMILIAR and

attractive web interface

► Unobtrusive GUIDANCE

► Free-flowing FLUID authoring

► Semantically rich, PROCESSIBLE

content

| A walk-up-and-use authoring tool

Page 13: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

What is the

fundamental

challenge?

► The user doesn't know what

is expected of them

| Guided authoring

Page 14: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

► Guidance panel, specially

adapted for each document type

► Hover help for each part offered

in the guidance panel

► Inline assistive text for empty

parts in the editor

► All user interface controls provide

hover help and/or tool tips

► Writing tips provided in

end-user help

| Guided authoring

Page 15: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

► User-friendly XML authoring tools

try to hide the complexity of XML

and be WYSIWYG

► But the structure keeps getting in

the way!

Wrestling with content structure…

… and winning

| Fluid authoring

Page 16: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

Depending on the tool, author is confronted with

content structure in different ways:

► Popups with element name choices

whenever user hits ENTER

► Attribute sidebar with esoteric contents

► Non-local changes to content when

inserting things

► Poor copy and paste support

Wrestling with content structure …

| Fluid authoring

Page 17: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

Fluid editing is not a big issue for non-XML

WYSIWYG editors, they are fairly fluid…

► That’s because the content authored

is pretty flat

Wrestling with content structure …

Not so with XML …

● XML imposes structure – only certain

things are allowed in certain spots

● XML structure is highly recursive

(or nested)

| Fluid authoring

Page 18: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

Flu

idity

Structure

MS Word

Typical XML Editor

But… this is

where we want

to be anyway! Unfortunately,

there is an inverse

relationship between

fluidity and structure.

Wrestling with content structure …

| Fluid authoring

Page 19: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

► If the XML structure is too

rigid for authoring … lose it

► Use a more relaxed structure

that will permit fluid editing

► Convert to the rigid XML

structure afterwards

How to build a user-friendly XML authoring

tool that provides a fluid authoring

experience?

Wrestling with content structure …

| Fluid authoring

Page 20: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

The right architecture for FLUID XML authoring

Conversion – a key part of the solution

► Just let the SME provide the content

► Conversion will figure things out by leveraging visual cues & context

| Fluid authoring

Page 21: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

Trial portals available November 2016

Register at stilo.com/authorbridge

CLOUD

Page 22: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

AuthorBridge

SME Contributors

Technical Author

XML editor

| Implementing affordable solutions

Shared RepositoriesFile System CCMS

Page 23: Les Burnham and Patrick Baker: Collecting DITA Content Contributions from SMEs

STILO | COLLECTING DITA CONTENT CONTRIBUTIONS FROM SMEs

Copyright © Stilo International plc

Questionswww.stilo.com/authorbridge

[email protected]

THANK YOU!


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