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Leslie Saunders Insurance & Marketing International

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Leslie Saunders Insurance & Marketing International 1535 North Dale Mabry Lutz, FL 33548 800-523-0146 813-949-8964 813-949-9655 (fax) E mail : lsaunders@lsimi . com. Leslie Saunders Insurance & Marketing International. - PowerPoint PPT Presentation
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Leslie Saunders Leslie Saunders Insurance & Marketing International Insurance & Marketing International 1535 North Dale Mabry 1535 North Dale Mabry Lutz, FL 33548 Lutz, FL 33548 800-523-0146 800-523-0146 813-949-8964 813-949-8964 813-949-9655 (fax) 813-949-9655 (fax) E E mail : lsaunders@lsimi mail : lsaunders@lsimi . . com com
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Page 1: Leslie Saunders  Insurance & Marketing International

Leslie SaundersLeslie Saunders Insurance & Marketing InternationalInsurance & Marketing International

1535 North Dale Mabry1535 North Dale MabryLutz, FL 33548Lutz, FL 33548

800-523-0146800-523-0146813-949-8964813-949-8964

813-949-9655 (fax)813-949-9655 (fax)

EEmail : lsaunders@lsimimail : [email protected]

Leslie SaundersLeslie Saunders Insurance & Marketing InternationalInsurance & Marketing International

1535 North Dale Mabry1535 North Dale MabryLutz, FL 33548Lutz, FL 33548

800-523-0146800-523-0146813-949-8964813-949-8964

813-949-9655 (fax)813-949-9655 (fax)

EEmail : lsaunders@lsimimail : [email protected]

Page 2: Leslie Saunders  Insurance & Marketing International

We are Licensed Insurance Brokers We are Licensed Insurance Brokers placing Medical, Dental, Life, placing Medical, Dental, Life, Disability, 401k Plans, Property, Disability, 401k Plans, Property, Liability, and Workers' Compensation Liability, and Workers' Compensation for WBE Companies in all 50 states.for WBE Companies in all 50 states.

Our agency is woman owned and Our agency is woman owned and staffed, WBENC certified, and among staffed, WBENC certified, and among the top 1% in premium size of all the top 1% in premium size of all independent agencies in the U.S.independent agencies in the U.S.

Leslie Leslie Saunders Saunders Insurance Insurance

& Marketing International& Marketing International

Page 3: Leslie Saunders  Insurance & Marketing International

We fulfill the Supplier Diversity goals We fulfill the Supplier Diversity goals of all our clients – small or large – of all our clients – small or large –

Woman-Owned BusinessesWoman-Owned Businesses

Prime ContractorsPrime Contractors

Corporate BuyersCorporate Buyers

Leslie Leslie SaundersSaunders Insurance Insurance

& Marketing International& Marketing International

Page 4: Leslie Saunders  Insurance & Marketing International

With over twenty-five years With over twenty-five years experience, LSIMI provides experience, LSIMI provides innovative Employee Benefit and innovative Employee Benefit and Property & Casualty Solutions for Property & Casualty Solutions for WBE, MBE, DBE businesses, WBE, MBE, DBE businesses, government agencies and government agencies and corporations.corporations.

Leslie Leslie SaundersSaunders Insurance Insurance

& Marketing International& Marketing International

Page 5: Leslie Saunders  Insurance & Marketing International

MEMBERSHIPS & MEMBERSHIPS & CERTIFICATIONSCERTIFICATIONSMEMBERSHIPS & MEMBERSHIPS & CERTIFICATIONSCERTIFICATIONS

A certified Women-owned/Minority/ A certified Women-owned/Minority/ Disadvantaged Business Enterprise Disadvantaged Business Enterprise (WBE/MBE/DBE) with clients throughout the (WBE/MBE/DBE) with clients throughout the United States, LSIMI is certified by more than 50 United States, LSIMI is certified by more than 50 certifying and/or government agencies and certifying and/or government agencies and corporations. Corporations include:corporations. Corporations include:

Women’s Business Enterprise National Council and Women’s Business Enterprise National Council and

its corporate members, including: its corporate members, including:

-Avis Car Rental-Avis Car Rental

-American Airlines-American Airlines

-Sears-Sears

-JC Penney-JC Penney

Page 6: Leslie Saunders  Insurance & Marketing International

MEMBERSHIPS & MEMBERSHIPS & CERTIFICATIONSCERTIFICATIONSMEMBERSHIPS & MEMBERSHIPS & CERTIFICATIONSCERTIFICATIONS

Leslie Saunders, president & CEO, is Leslie Saunders, president & CEO, is on the Board of the Women’s Business on the Board of the Women’s Business Enterprise National Council Enterprise National Council

LSIMI is a Member of the Airport LSIMI is a Member of the Airport Minority Advisory Council and Airport Minority Advisory Council and Airport Council International (ACI)Council International (ACI)

Page 7: Leslie Saunders  Insurance & Marketing International

Why are we Why are we certified?certified?

Why are we Why are we certified?certified?

We use our certification to reach We use our certification to reach

customers on two levels:customers on two levels:

Page 8: Leslie Saunders  Insurance & Marketing International

Second LevelSecond Level– –

The hidden jewel in the crown: The hidden jewel in the crown: otherother woman-ownedwoman-owned businessesbusinesses. Through WBENC, . Through WBENC,

and other organizations like WPO and Airport Minority Advisory Council, we meet and other organizations like WPO and Airport Minority Advisory Council, we meet

peers who would otherwise not be known to us. Because we have peers who would otherwise not be known to us. Because we have commoncommon needsneeds

and and commoncommon interestsinterests, we are buying from each other, building a good old girl , we are buying from each other, building a good old girl

network. Of course one must possess a good product, ability to deliver at a network. Of course one must possess a good product, ability to deliver at a

competitive price, and good follow up on service. competitive price, and good follow up on service.

Page 9: Leslie Saunders  Insurance & Marketing International

First LevelFirst Level (and hardest to achieve)– (and hardest to achieve)–

That desired contract with a Fortune 1000 company. That desired contract with a Fortune 1000 company.

Yes, it is great but–Yes, it is great but–

1.1. Can you deliver on a national basis?Can you deliver on a national basis?

2.2. Can you carry the financial burden of waiting for payment?Can you carry the financial burden of waiting for payment?

3.3. Will it be profitable?Will it be profitable?

Page 10: Leslie Saunders  Insurance & Marketing International

Even experienced companies like Even experienced companies like

mine can get so excited by the call mine can get so excited by the call

to write the contract that one can to write the contract that one can

lose sight of the costs and margins.lose sight of the costs and margins.

Page 11: Leslie Saunders  Insurance & Marketing International

How many loss leaders How many loss leaders can you afford?can you afford?

Sometimes it is worthwhile because it Sometimes it is worthwhile because it

can lead to other things, but usually it can lead to other things, but usually it

is not prudent. is not prudent.

Page 12: Leslie Saunders  Insurance & Marketing International

You must remember – most corporate You must remember – most corporate

buyers are reluctant to change even a buyers are reluctant to change even a

badbad vendorvendor. It is human nature. They . It is human nature. They

are fearful of a “small company.” are fearful of a “small company.”

They are in a comfort zone. It is They are in a comfort zone. It is

important to build a network around important to build a network around

these people.these people.

Page 13: Leslie Saunders  Insurance & Marketing International

Learn to play GOLF.Learn to play GOLF.

Page 14: Leslie Saunders  Insurance & Marketing International

And remember: “NO” does not And remember: “NO” does not

mean “mean “NEVERNEVER” – it just means ” – it just means

not today.not today.

Page 15: Leslie Saunders  Insurance & Marketing International

Don’t be afraid to be persistent. Don’t be afraid to be persistent.

Certification is not a guarantee Certification is not a guarantee

of business – it is not for of business – it is not for

everyone.everyone.

Page 16: Leslie Saunders  Insurance & Marketing International

For us, it is more than a For us, it is more than a

marketing tool. It is a way of marketing tool. It is a way of

life. We help others become life. We help others become

certified, mentor other woman-certified, mentor other woman-

owned businesses, form joint owned businesses, form joint

ventures looking for more of the ventures looking for more of the

3% corporate spend.3% corporate spend.


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