The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:

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• Q – Research Software• CreaMetrix Research• TapestryWorks• Keen as Mustard• CrowdLab

• L&E Research• Schlesinger Associates• Focus Forums• eCGlobal Solutions• Revelation

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey:

How Mobile Changes Everything

Leslie Townsend

Kinesis Survey Technologies

CEO & Co-founder

United States

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

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The Hundred Monkey: How Mobile Changes Everything

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

Q1’12 Q3’12 Q1’13 Q3’13

Desktop browsers

Mobile browsers

The Hundredth Monkey: How Mobile Changes Everything

Whitepaper available at: http://www.kinesissurvey.com/resources/whitepapers/

Type of Traffic by Region, U.S Q1’12 – Q3’13

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundred Monkey: How Mobile Changes Everything

#1. APPS

More data will be collected from smartphones than from other devices

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey: How Mobile Changes Everything

#2. INCENTIVES

BIG DATA is a primary driver of globaleconomic growth

#3. WORLD ECONOMY

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey: How Mobile Changes Everything

#4. SURVEYS

Microsurveys will collect more data

than lengthier surveys

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey: How Mobile Changes Everything

#5. RESPONDENTEXPERIENCE

#6. OUTSOURCING

Now valued …

Roles are shifting

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey: How Mobile Changes Everything

#7. SURVEY ROUTING

Give respondents the ability to complete A survey that’s right for them

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey: How Mobile Changes Everything

#8. PANELS

Traditional panelist data Is combined with alternative sets

to provide for a greater understanding

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey: How Mobile Changes Everything

#9. METHODOLOGIES#10. BENCHMARKS

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey: How Mobile Changes Everything

#11. RESPONDENT AUTHENTICATION

Cross-platform tracking takes on new meaning

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey: How Mobile Changes Everything

#12. SOCIAL

Mobile devices have made connecting with others easier than ever

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

The Hundredth Monkey: How Mobile Changes Everything

#13. PRIVACY/SECURITY

#14. AUTOMATION

It’s all about trust…

“Market Researcher” Will Be Redefined

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

Q & A

Leslie TownsendKinesis Survey Technologies

Lenny MurphyGreenBook

Leslie Townsend, Kinesis Survey Technologies, United States

Festival of NewMR 2013 - Main Stage

Visit the Kinesis website: http://kinesissurvey.com

Read Kinesis blog @ http://kinesissurvey.com/blog/

Follow Kinesis tweets at @ http://twitter.com/kinesis_survey

Email Leslie: ltownsend@kinesissurvey.com

Leslie Townsend

Providing future-proof, mobile-ready solutions for survey, panel management, and communities