Less Blah Blah More Ah Ha | Tennessee Association Of Realtors | Session One | March 25, 2013 | By...

Sunday, March 24, 13

New$Reali)es?


3

Living&Large&and&Leveraged

Pre&2008Sunday, March 24, 13

4


5


6


7


8


9


http://www.gallup.com/poll/155258/Confidence-Public-Schools-New-Low.aspx




8

So&this&is&the&New&Normal&


1.&What&and&How&We&Sell.

2.&Who&We&Compete&With.

3.&How&CiEzens&Choose.

4.&Digital&Darwinism.&

4&New&Reali)es?


13

We&Live&&&Work&in&a&Trust+Starved,&Don’t&Bore&Me,&Don’t&&BS&Me,&and&Definitely&Don’t&Sell&Me&Society!


14

What&we’re&NOT&selling&reality.


15The&earth&revolves&around&ME,&ME,&ME!Sunday, March 24, 13

16MeUMeUMe&Is&Selfish&Selling&


17

ShareServeSolve

Simplify&

Modern&Day&Selling


18

experiences


All&About&Human&Experiences


We&are&compeEng&for&the&moment.

We&are&compeEng&for&the&future.

We&are&compeEng&for&relevance.

~Brian&Solis

New&CompeEEve&Reality


20

.

.

.

.

.

.Sunday, March 24, 13

22

1,440Sunday, March 24, 13

22

1,080Sunday, March 24, 13

The&3&NOUGOs


10Who&Wants&It?

Business&Done&Daily


1.&She’s&in&the&dark.&


151.&She’s&a&Secret&Agent


27

3.&Off&The&Rails.


26

How&do&ciEzens&choose&reality.

Pick&Me&I’m&AWESOME!


24

4 out of 5 buyers and sellers only contact 1 or 2

agents.


24

65%&+&20%&=&85%


24


Every&tough&Eme&and&every&pressured&project&is&another&opportunity&to&earn&the&trust&of&someone&

you&care&about.&&Seth&Godin

32


26

From&lost&is&a&sea&of&choice.&&


27

Memorable&and&Chosen


04/01/1018

Top&Of&Mind&AwarenessFirst&mental&recall&in&a&parEcular&category.&&Our&category&is&Real&Estate&Agent&or&Broker.

Relevant&|&Remarkable&|&RepeEEous


Be&Relevant


Make&itPERSONAL


Why&Our&Future&

Is&More&

Psychographicthan

Demographic

relevance


relevance


The+Golden+Rule+1.0Treat+others+the+way+

you+want+to+be+treated.

relevance


04/01/1036

Let’s&do&lunch.&&My&treat!

Hi!&&I’m&aBlowfish

relevanceSunday, March 24, 13

04/01/1036

Let’s&do&lunch.&&My&treat!

Hi!&&I’m&aBlowfish

relevanceSunday, March 24, 13

The&Golden&Rule&2.0&&

Treat&people&the&way

&

THEY&

want&to&be&treated.&

relevance


42

Blah&Blah&Blah&All&About&US&

&&Monologue&InterrupEon&Broadcast

relevance


&All&About&THEM&ConversaEonSharing&+&Solving&+&Serving&+&Simplifying

relevance


ConversaEonand

ConnecEon

Contact

&Trustand

Discovery

OnUPurpose&and&InUPerson&Contact&&&ConversaEon

Sharing,&Serving&&&Solving

Become&Preferred,&Referred&and&Rewarded

relevance


People&don’t&care&

how&interesEng&we&are.&

They&care&how&

interested&in&them&

we&are.

relevance



47

Not&Remarkable&Like&This��

remarkable


04/01/1020

Not&Remarkable&Like&This.remarkable


Surprise

Delight&&

remarkable


Focus&On&The&Needs&Of&Others

1.&A&Sense&Of&Significance

2.&A&Sense&of&Certainty

3.&An&Improved&State&of&Being

remarkable


1.&&Show&up.&2.&&Listen.3.&&Deliver.4.&&Be&consistent.5.&&Keep&your&promises.6.&&Don’t&brag.7.&&Don’t&push.8.&&FollowUup.9.&&FollowUthrough.10.&&Pay&ahenEon.11.&&Be&generous.12.&&Show&up&on&Eme.12.&&Have&a&sense&of&humor.13.&&Don’t&complain.14.&&Don’t&make&excuses.15.&&Accept&responsibility.16.&&Have&paEence.17.&&Be&passionate.18.&&Be&thoughiul.19.&&Don’t&blame.20.&&Don’t&shame.21.&&Be&posiEve.22.&&Be&empatheEc.23.&&Be&thankful. remarkable


I've&learned&that&people&will&forget&what&you&said,&and&people&will&

forget&what&you&did,&but&people+will+never+

forget+how+y�u+made+them+feel.

Maya&Angelou

remarkable


\

You+Are+Here&U&The&Super&Nova&Sun&Of&

Influence,&Sharing,&Solving&and&Serving☞

1Relevant&RepeEEon


Be&an&elephant&eared&listener.

repeEEous


Keep&your&eyes&peeled.

repeEEous


59

Online&LifeReal&Life

repeEEous


57

It’s&not&the&strongest&who&survive,&nor&the&most&intelligent,&but&the&ones&most&adaptable+to+change.++

Charles+Darwin+repeEEous

Digital&Darwinism


24repeEEous


The&FUTUR

E&

has&alread

y&happene

d.&

It’s&just&no

t&

evenly&dis

tributed�

U&Adrian&S

lywotzky,

&Mercer&Cons

ultants

repeEEous


60

Pope&Benedict

Pope&FrancisNEW&YORK&DAILY&NEWS

hhp://www.nydailynews.com/news/world/checkUcontrasEngUpicsUstUpeterUsquareUarEcleU1.1288700repeEEous


http://www.nydailynews.com/news/world/check-contrasting-pics-st-peter-square-article-1.1288700

http://www.nydailynews.com/news/world/check-contrasting-pics-st-peter-square-article-1.1288700

hhp://www.GapingVoid.comrepeEEous


http://www.GapingVoid.com

http://www.GapingVoid.com

62

repeEEous


Become&Omnipresent

How&social&savvy&real&estate&agents&become&omnipresent

Findable&+&Sharable&

repeEEous


Where&should&we&spend&our&Eme&online?

repeEEous


repeEEous


http://hosting.ber-art.nl/activity-social-networking-sites/

repeEEous




65

&&An&Audience&with&an&Audience&of&Audiences

repeEEous


66

Because&people&trust&people

who&are&trusted&by&people&they&trust.

repeEEous


67

Because&People&Trust,&Choose&And&Recommend&

The&Familiar&.&.&.

&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&

repeEEous


Because&Facebook&is&an&AnEUInUTheUDark&

StrategyrepeEEous


Because&Facebook&is&an&AnEUSecretUAgentUStrategy

repeEEous


70

Window&Shoppers~vs~

PlayersSunday, March 24, 13

71

Six&Secrets&To&Taming

Facebook&&In&Seventeen&Minutes&A&Day

&

RepeEEousRelevant Remarkable


&Six&Facebook&Best&PracEces&&1.&&Status&Update&=&Waving&Hello&

&2.&&Like&=&Smile&&&Head&Nod&

&3.&&Share&=&ContribuEon/Giving

&4.&&Lists&=&Listening&+&Insight&(relevant)

&5.&&Friending&=&Oxygen&=&Life&

&6.&&Comments&=&ConversaEon&&&ConnecEon



118

NEW&REALITIESSharing.&Serving.&Solving.Experiences&Worth&Sharing

Indelible&Top&Of&Mind&AwarenessOmnipresence&IRL&and&OnLine


LOVE&Change74




8

&Thank&You.&&&Free&Kindle&eBook&on&Amazon.com

LessBlahBlah.com&

&&&&&&&&&&

&&&&&&&&++Ken+Brand&|&832U797U1779&&&&&&&&&&&&&&&LessBlahBlah.com+|+KenBrand.com+|[email protected]


Date post:	26-Jan-2015
Category:	Real Estate
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Less Blah Blah More Ah Ha | Tennessee Association Of Realtors | Session One | March 25, 2013 | By...

Real Estate