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Less clicks, more buys

Snap Checkout™ Overview

Drive in-the-moment transactions with a checkout cart designed for impulse purchases & fast payments. By offering and selling ONLY one item, Snap Checkout™ does one thing and does it well.It completes the funnel with less clicks, resulting in more buys.

Intro

duct

ion Snap Checkout™

What are some Use Cases for Snap Checkout™?

Intro

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Direct Mail

Televised Offers

Web & Social Media Ads

Product Stuffers

Bill Payment Reminders

“It seems that perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away.” – Antoine de Saint Exupéry

Intro

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66%Of the smart phone and tablet owners that have attempted to make a purchase on their device

failed to complete the transaction due to obstacles encountered during checkout.

Source: Jumio 2013 Mobile Consumer Insights

Intro

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said they failed to complete a purchase because the checkout process took too long.

Source: Jumio 2013 Mobile Consumer Insights

Nearly half

The problem isn’t the consumer, it’s the process

The Checkout Process

1. Call to action2. Offer landing page3. Customer information4. Shipping information5. Billing information6. Select payment method7. Payment information8. Confirmation9. Finish

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Identify the customer & payment information in one step

The Six Fundamentals of Snap Checkout™Device AgnosticLightweight & FastSimple & Distraction FreeReinforces ThroughoutStresses UrgencyTest, test, test…

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Snap Checkout can run multiple offers simultaneously, we help you find what works and make it better, we never accept the baseline

Who are Snap Checkout’s Pre-launch Partners?Le

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What Channels can Snap Checkout™ Support?

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Web Advertising

Direct Mail

Product Stuffers

Printed Advertising

Televised Offers

Mobile Campaigns

More t

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Social Media Advertising

What is Snap Checkout™ Built on?

Snap Checkout™ uses a specialized version of GoMo Market™, specifically engineered for simultaneous offers, multiple channeled access, and lightning fast speed.Less

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Click here for platform overview

What are some ways to Drive Customers to Snap Checkout™?

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It’s easy and secure to order from your phone

ScanTap

Text Renew to 51684

Personalized Direct Mail

Targeted Text Messages

What do Customers See?

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Snap Checkout in Action

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Scan

Visithttps://mastercard.gold-mobile.com/

The First Instance of Snap Checkout™

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What does it all mean?

Features your customers may not notice, but your funnel will with Snap Checkout™Unbelievably fast – loads in less than half a secondHuman-first design – distraction free & usability tested Web-based – no app to downloadPersonalized call to action – auto filled informationMasterPass built-in – trusted brand & peace of mindMultiple payment options – gives customers choices

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What Snap Checkout™ brings to your marketing efforts

Cloud-based and is easy to useBuilt-in mobile marketing toolsManage multiple offers at onceComparative reports for split testingPlugs into existing customer databasesPayment processor optionsMasterPass, PayPal, and Google Wallet ready

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How Much Does it Cost?

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PilotFor brands, agencies, and direct mailers looking to test it out

AdvancedFor companies and agencies running more than one campaign

EnterpriseFor full integration into a company or agency’s infrastructure

Planning Next Steps

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Package Chosen

Determine scope with customization team

Execute Statement of Work

Client Services Kickoff

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Let’s Get Startedwith Snap Checkout™

Snap Checkout™ Use Cases

The Problem:Brian receives an offer to renew his magazine subscription by sending in a subscription renewal card and a check. His checkbook is somewhere in the den and he’s out of stamps. He says he’ll get to it later, but ends up missing the deal.

Our Solution:Brian receives an offer to renew his magazine subscription. On the offer is a call to action which enables him to scan a QR code to go directly to checkout. He renews his subscription in under 5 minutes.

Direct Mail – Subscriptions

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The Problem:Susan is at home watching TV she sees a limited time offer for a blender that she has to have. She calls the 800 number and waits on hold for 10 minutes. She gets distracted by the dog barking and realizes that he needs to go out. She hangs up.

Our Solution:Susan sees a limited time offer for a blender. The TV says there’s a special offer if she texts-in to purchase. She does and gets a message with a link offering 2 for the price of 1. She clicks the link and the offer is reinforced, stressing the limited quantity. She completes the purchase in under 5 minutes.

Printed & Televised Offers

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The Problem:Jack is visiting a website. He sees a banner ad for cupcakes from his girlfriend’s favorite bakery sponsored by his credit card company. He clicks on the ad and is transported to a landing page site where each page asks him for more and more information. He abandons his cart and goes to a different site.

Our Solution:Jack is visiting a website and sees the same banner ad sponsored by his credit card company. He’s able to purchase the cupcakes without leaving the website. He felt secure while doing it thanks to MasterPass and it took him less than 60 seconds to buy.

Social Media & Web Ads

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The Problem:Simone has just bought a new computer. The sales rep tried to sell Simone an extended warranty, but Simone wanted to come back later to get the warranty. She forgets about the extended warranty’s benefits and doesn’t come back.

Our Solution:Simone bought the computer and heard the sales rep’s pitch, but remains unconvinced. She goes home, opens the computer, and finds a card explaining the extended warranty’s benefits in a different light. She’s able to act on her impulse and buy the warranty immediately.

Product Warranties and Add-ons

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The Problem:Amy receives this month’s bill for her car insurance. On the due date she writes a check and sends it in the mail. Her payment arrives 5 days late. Her insurance company already called her to remind her; she doesn’t feel like her insurance company believes her.

Our Solution:Amy is signed up for automatic bill reminders from her insurance company. Each month she’s texted a reminder with a link to pay instantly. She usually pays with her MasterCard, so its already stored for her. It takes her one minute to pay her bill. She pays every month, on time.

Bill Pay & Insurance Premiums

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GoMo Platform Architecture

App

endi

x

= Exists

= Future

User Dashboard API Interfaces

Client User Admin Client Backend Systems

Forms/Survey tool

GoMo Service Bus (Internal API)

WorkflowPayments and

financial management

Messaging (secure)

SMS Email App push Voice

KEY:

J2EE Architecture

Subscriber import Rewards

GoMo Campaign

Coupons

Ensemble

Voting

Diary cards

Regimens

Sweepstakes

Group text messaging

Group email messaging

GoMo Chat1:1 and 1:many

Two-way secure chat

Two-way SMS

chat

Message expiration

Intelligent routing

Message templates

GoMo MarketRewards

management

Mobile app commerce

Mobile web commerce

Snap Checkout™

Store management

WalletManagement

Sha

red

Ser

vice

s &

Tr

ansp

ort

Mid

dlew

are

App

licat

ion

Wireless

Carriers & ISPs

MySQL Redundant DatabasesS

ecur

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tora

ge

Hosting

Separate MySQL Reporting Database

International

Database

Search Personalization Variables

Reporting and analytics

Video, image, & audio upload

Scheduling Authentication

& ACLSocial media integration

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