Lesson Objectives

To be able to explain what is meant by invention and innovation

To be able to name & describe the ways in which a business can protect it’s work from being copied by competitors

The Outdoor Arcade Game Chair

Watch the video Identify good points Identify any bad points Assume market research

indicates strong demand for the product. What steps would need to be taken to produce a version that could be sold

Invention vs Innovation Invention : “The discovery of new processes

and potential new products, typically after a period of research”

Innovation: “The process of transforming inventions in to products that can be sold to customers”

Watch this video about Dyson

What problem did James Dyson identify that inspired his vacuum cleaner invention?

How do Dyson protect their ideas from being copied by others?

Why is it so important to identify all the problems through prototypes and testing?

If Dyson protected their bagless vacuum cleaner, why are other firms able to make and sell bagless cleaners now?

Protecting ideas - Patent

Protects inventions of new products or processes.

Able to take anyone to court that copies the idea.

Register with the ‘Intellectual Property Office’ Last 20 years from when granted

Could it be illegal to copy a dance?

Protecting ideas - Copyright

This is used for films, books and music Gives the right to produce, control and copy

the work to the person or company that produced it.

Anyone copying it without permission can be sued.

Lasts longer than patents. An author’s work is protected for their lifetime, plus another 70 years from their death

Name the Brand

Protecting Ideas - Trademark

A name of a product or business that cannot be copied e.g. Coca Cola

Also applies to symbols/logos/colours

Match the method of protection with the person/item

Patent Copyright Trademark

Tread carefully!

Not just about protecting the intellectual property of your business

Entrepreneurs need to take care that they don’t infringe the patents, copyright or trademarks of others

Complete one of these sentences using the words ‘because’ and ‘therefore’

“It is important for companies to protect their ideas…….”

OR

“The process of innovation is just as important as invention to a firm like Dyson……”

Lesson Objectives

To be able to explain what is meant by invention and innovation

To be able to name & describe the ways in which a business can protect it’s work from being copied by competitors

Homework

Visit www.fremanbusiness.wordpress.com and find this week’s task

Watch the video interviews in the Tutor2U link.

Summarise these down into three bullet point pieces of advice given by Trevor Baylis