Lesson One
Introduction, The Ten Key
Principles, Interdependence and
Trade
Peter Rumble
Transfer Abroad Programme
BUS 111 – Micro Economics
BUS 111 - Micro Economics
What I want you to be able to do by 1st
November?
Understand Economic news In Context
Example – What is going on with President Trump and
PRC?
Example – what is going on in Europe? Brexit?
Example - India and China = same population but
different in what ways?
Human aspect
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What you need to do..
Be able to understand economic terms
Discuss economic matters
One handed economist….so there is no right
answer as long as well argued..
Two economist = three opinions
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Economics Introductory Thoughts
What is Economics?
Micro – Economics
Macro – Economics
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Economy. . .
. . . The word economy comes from a
Greek word for “one who manages a
household.”
BUS 111 - Micro Economics
Economics Introductory Thoughts
Micro Economics
This is concerned with the individual parts – the
demand and supply of goods and services
Focuses on households (consumer expenditure) and
firms (organisations)
How markets work.
BUS 111 - Micro Economics
Economics Introductory Thoughts
Macro Economics
This is concerned with the economic aggregate demand
and supply – the grand totals of households /individuals
and firms activities.
The impact nationally of prices- inflation, employment
and savings/ investments
Governments & International aspects.
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It’s the economy - stupid
"It's the economy, stupid" is a slight variation of the
phrase "The economy, stupid" which James Carville
had coined as a campaign strategist of Bill Clinton's
successful 1992 presidential campaign against sitting
president George H. W. Bush.
Carville's original phrase was meant for the internal
audience of Clinton's campaign workers as one of the
three messages to focus on, the other two messages
being "Change vs. more of the same" and "Don't
forget health care.”
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Economics?
Handling scarce resources
Factors of production..
Labour
Land
Capital
Entrepreneurial skills
Maximising Wealth – Well being
Tackling Climate Change issues
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Maximising Wealth
Economic Choices – Production
Possibilities Frontiers
Wheat or Rice ?
Rice or Computers?
Computers or Cars? Page 26
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The Circular Flow
The simple circular flow model of
the economy is designed to
understand the basic operations
of the economy
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58
7 6
43
21
HouseholdsBusinesses
Markets for factors of
production
Markets for good
and services
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The simple circular flow
In the simple circular flow model two players of the economic game: Households
and Businesses.
Households are: sellers of all inputs, or factors of production, and buyers of all
output of good and services.
Businesses are: buyers of all inputs and sellers of all output.
BUS 111 - Micro Economics
Flow 1 – Households sell their land , labour and capital in the market as factors of production.
Flow 2 – Businesses buy these factors of production and use them to make goods and services.
Flow 3 – Businesses sell the goods and services made.
Flow 4 - Households buy the goods and services.
So, when we start at the households and go counterclockwise from 1 to 4 we will follow the flows of what are called “real”
things – the resources and the goods and services made. These are what are really important in the economy because these
are the items used to create our standard of living.
BUS 111 - Micro Economics
So, when we start at the households and go counterclockwise from 1 to 4 we will follow the flows of what are called “real” things –the resources and the goods and services
made. These are what are really important in the economy because these are the items used
to create our standard of living
Consumption
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Next we look at flows 5 through 8 and these are financial flows and we see a connection between spending, revenues,
and income.
Flow 5 – The households payment after selling resources in the factor markets is called income.
Flow 6 – When the households buy stuff they pay for it and the term used in the national economy sense to represent this buying is spending or consumption expenditure. The
households buy from businesses in the markets for output of good and services.
Flow 7 – When the businesses sell goods and services to household the businesses bring home revenue. (So, if we
ignore government for now, expenditure = revenue).
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Flow 8 – When businesses take in revenue from sales then they use the money to pay for the
resources they have purchased in the markets for factors of production. Here we talk about costs of
business
So the flows 5 through 8 are the financial flows that correspond to our “real” flows.
The simple circular flow model is a simple model of the day to day operations of the economy.
BUS 111 - Micro Economics
Flows 1 through 4 are flows of inputs (resources) and output (goods and services).
Flows 5 through 8 are flows of money.
The flow of money is one way we account for the flow of resources and goods and services.
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Analogy – A grocery store Denis
We look at the revenue of a grocery store to get a feel for the output amount – but we know the output is made up of items like milk, noodles , drinks etc…
We look at expenses to get a feel for amount of inputs used – but we know the inputs are hours of labor (wages), electricity used, property taxes / costs
BUS 111 - Micro Economics
Final thoughtThe economy is large and complex. Each individual business has a pretty decent grip on what resources are being used and
can probably make a list of what those resources are on a sheet of paper – you know, labor, cash registers, etc
Each individual household knows what goods and services are being bought and can probably make a list of those items
on a sheet of paper – you know, noodles, milk, electricity.
In large complex economies it would be difficult to get these lists from businesses and households. But we have come up with ways to get at the money flows. Often our focus will be on money flows when we really want to talk about the lists.
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The Circular Flow
Basic model but in reality it is more
complex – Government Trade
Advertising, The Invisible Hand,
Not complicated…. Just complex
Quick break….
BUS 111 - Micro Economics
1
Ten Principles of Economics
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TEN PRINCIPLES OF
ECONOMICS
A household and an economy
face many decisions:
Who will work?
What goods and how many of them should
be produced?
What resources should be used in
production?
At what price should the goods be sold?
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TEN PRINCIPLES OF
ECONOMICSSociety and Scarce Resources:
The management of society’s resources is
important because resources are scarce.
Scarcity. . . means that society has limited
resources and therefore cannot produce all the
goods and services people wish to have.
BUS 111 - Micro Economics
TEN PRINCIPLES OF
ECONOMICS
Economics is the study of how society
manages its scarce resources.
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TEN PRINCIPLES OF
ECONOMICS
How people make decisions.
People face tradeoffs.
The cost of something is what you give up to
get it.
Rational people think at the margin.
People respond to incentives.
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TEN PRINCIPLES OF
ECONOMICS
How people interact with each other.
Trade can make everyone better off.
Markets are usually a good way to organize
economic activity.
Governments can sometimes improve
economic outcomes.
BUS 111 - Micro Economics
TEN PRINCIPLES OF
ECONOMICS
The forces and trends that affect how the
economy as a whole works.
The standard of living depends on a
country’s production.
Prices rise when the government prints too
much money.
Society faces a short-run tradeoff between
inflation and unemployment.
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Principle #1: People Face Tradeoffs.
“There is no such thing as a free lunch!”
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Making decisions requires trading
off one goal against another.
Principle #1: People Face Tradeoffs.
To get one thing, we usually have to give up
another thing.
Guns v. butter
Food v. clothing
Leisure time v. work
Efficiency v. equity
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Principle #1: People Face Tradeoffs
Efficiency v. Equity
Efficiency means society gets the most that it
can from its scarce resources.
Equity means the benefits of those resources
are distributed fairly among the members of
society.
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Principle #2: The Cost of Something Is
What You Give Up to Get It.
Decisions require comparing costs and
benefits of alternatives.
Whether to go to college or to work?
Whether to study or go out on a date?
Whether to go to class or sleep in?
The opportunity cost of an item is what you
give up to obtain that item.
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Principle #2: The Cost of Something Is
What You Give Up to Get It.
LA Laker basketball
star Kobe Bryant chose
to skip college and go
straight from high
school to the pros
where he has earned
millions of dollars.
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People make decisions by comparing
costs and benefits at the margin.
Principle #3: Rational People Think at
the Margin.
Marginal changes are small, incremental
adjustments to an existing plan of action.
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Principle #4: People Respond to
Incentives.
Marginal changes in costs or benefits
motivate people to respond.
The decision to choose one alternative
over another occurs when that
alternative’s marginal benefits exceed its
marginal costs!
Work at weekend? Overtime – payment..
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Principle #5: Trade Can Make Everyone
Better Off.
People gain from their ability to trade
with one another.
Competition results in gains from
trading.
Trade allows people to specialize in what
they do best.
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Principle #6: Markets Are Usually a
Good Way to Organize Economic
Activity.
A market economy is an economy that
allocates resources through the
decentralized decisions of many firms
and households as they interact in
markets for goods and services.
Households decide what to buy and who to
work for.
Firms decide who to hire and what to
produce.
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Principle #6: Markets Are Usually a
Good Way to Organize Economic
Activity. Adam Smith made the observation that
households and firms interacting in markets
act as if guided by an “invisible hand.”
Because households and firms look at prices
when deciding what to buy and sell, they
unknowingly take into account the social costs of
their actions.
As a result, prices guide decision makers to
reach outcomes that tend to maximize the
welfare of society as a whole.
BUS 111 - Micro Economics
3
Interdependence and the Gains
from Trade
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Consider your typical day:
You wake up to an alarm clock made in
Korea.
You pour yourself orange juice made from
Florida oranges and coffee from beans
grown in Brazil.
You put on some clothes made of cotton
grown in Georgia and sewn in factories in
Thailand.
You watch the morning news broadcast
from New York on your TV made in Japan.
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. . . and you haven’t been up for more
than two hours yet!
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Interdependence and the
Gains from Trade
Remember, economics is the study of how
societies produce and distribute goods in
an attempt to satisfy the wants and needs
of its members.
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Interdependence and the
Gains from Trade
How do we satisfy our wants and needs in
a global economy?
We can be economically self-sufficient.
We can specialize and trade
with others, leading to
economic interdependence.
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Interdependence and the
Gains from Trade
Individuals and nations rely on
specialized production and exchange as a
way to address problems caused by
scarcity.
But this gives rise to two questions:
Why is interdependence the norm?
What determines production and trade?
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Interdependence and the
Gains from Trade
Why is interdependence the norm?
Interdependence occurs because people are
better off when they specialize and trade
with others.
What determines the pattern of
production and trade?
Patterns of production and trade are based
upon differences in opportunity costs.
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A PARABLE FOR THE
MODERN ECONOMY
Imagine . . .
only two goods: potatoes and meat• only two people: a potato farmer and a cattle
rancher
• What should each produce?
• Why should they trade?
BUS 111 - Micro EconomicsTable 1 The Production Opportunities of the
Farmer and Rancher
Copyright © 2004 South-Western
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Production Possibilities
Self-Sufficiency
By ignoring each other:
Each consumes what they each produce.
The production possibilities frontier is also
the consumption possibilities frontier.
Without trade, economic gains are
diminished.
BUS 111 - Micro EconomicsFigure 1 The Production Possibilities Curve
Potatoes (ounces)
4
16
8
32
A
0
Meat (ounces)
(a) The Farmer ’s Production Possibilities Frontier
If there is no trade,
the farmer chooses
this production and
consumption.
Copyright©2003 Southwestern/Thomson Learning
BUS 111 - Micro EconomicsFigure 1 The Production Possibilities Curve
Copyright©2003 Southwestern/Thomson Learning
Potatoes (ounces)
12
24
B
0
Meat (ounces)
(b) The Rancher ’s Production Possibilities Frontier
48
24
If there is no trade,
the rancher chooses
this production and
consumption.
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The farmer should produce potatoes.
The rancher should produce meat.
Specialization and Trade
The Farmer and the Rancher Specialize
and Trade
Each would be better off if they specialized
in producing the product they are more
suited to produce, and then trade with each
other.
BUS 111 - Micro EconomicsTable 2 The Gains from Trade: A Summary
Copyright © 2004 South-Western
BUS 111 - Micro EconomicsFigure 2 How Trade Expands the Set of Consumption Opportunities
Copyright©2003 Southwestern/Thomson Learning
Potatoes (ounces)
4
16
5
17
8
32
A
A*
0
Meat (ounces)
(a) The Farmer ’s Production and Consumption
Farmer's
production and
consumption
without trade
Farmer's
consumption
with trade
Farmer's
production
with trade
BUS 111 - Micro EconomicsFigure 2 How Trade Expands the Set of Consumption Opportunities
Copyright © 2004 South-Western
Potatoes (ounces)
12
24
13
27
B
0
Meat (ounces)
(b) The Rancher ’s Production and Consumption
48
24
12
18
B*
Rancher's
consumption
with trade
Rancher's
production
with trade
Rancher's
production and
consumption
without trade
BUS 111 - Micro EconomicsTable 2 The Gains from Trade: A Summary
Copyright © 2004 South-Western
BUS 111 - Micro Economics
Who can produce potatoes at a lower
cost--the farmer or the rancher?
THE PRINCIPLE OF
COMPARATIVE
ADVANTAGE Differences in the costs of production
determine the following:
Who should produce what?
How much should be traded for each
product?
BUS 111 - Micro EconomicsTHE PRINCIPLE OF
COMPARATIVE
ADVANTAGE Differences in Costs of Production
Two ways to measure differences in costs
of production:
The number of hours required to produce a
unit of output (for example, one pound of
potatoes).
The opportunity cost of sacrificing one good
for another.
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Absolute Advantage
The comparison among producers of a
good according to their productivity—absolute advantage
Describes the productivity of one person,
firm, or nation compared to that of another.
The producer that requires a smaller
quantity of inputs to produce a good is said
to have an absolute advantage in producing
that good.
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The Rancher has an absolute advantage in the
production of both meat and potatoes.
Absolute Advantage
The Rancher needs only 10 minutes to
produce an ounce of potatoes, whereas
the Farmer needs 15 minutes.
The Rancher needs only 20 minutes to
produce an ounce of meat, whereas the
Farmer needs 60 minutes.
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Opportunity Cost and Comparative
Advantage
Compares producers of a good according
to their opportunity cost.
Whatever must be given up to obtain some
item
The producer who has the smaller
opportunity cost of producing a good is
said to have a comparative advantage in
producing that good.
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Comparative Advantage and Trade
Who has the absolute advantage?
The farmer or the rancher?
Who has the comparative advantage?
The farmer or the rancher?
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Table 3 The Opportunity Cost of
Meat and Potatoes
Opportunity Cost of:
1 oz of Meat 1 oz of Potatoes
Farmer 4 oz potatoes 1/4 oz meat
Rancher 2 oz potatoes 1/2 oz meat
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Comparative Advantage and Trade
The Rancher’s opportunity cost of an
ounce of potatoes is ¼ an ounce of meat,
whereas the Farmer’s opportunity cost of
an ounce of potatoes is ½ an ounce of
meat.
The Rancher’s opportunity cost of a
pound of meat is only 4 ounces of
potatoes, while the Farmer’s opportunity
cost of an ounce of meat is only 2 ounces
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…so, the Rancher has a comparative
advantage in the production of meat
but the Farmer has a comparative
advantage in the production of
potatoes.
Comparative Advantage and Trade
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Comparative Advantage and Trade
Comparative advantage and differences
in opportunity costs are the basis for
specialized production and trade.
Whenever potential trading parties have
differences in opportunity costs, they can
each benefit from trade.
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Comparative Advantage and Trade
Benefits of Trade
Trade can benefit everyone in a society
because it allows people to specialize in
activities in which they have a comparative
advantage.
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FYI—The Legacy of Adam
Smith and David Ricardo
Adam Smith
In his 1776 book An Inquiry into the Nature
and Causes of the Wealth of Nations, Adam
Smith performed a detailed analysis of trade
and economic interdependence, which
economists still adhere to today.
David Ricardo
In his 1816 book Principles of Political
Economy and Taxation, David Ricardo
developed the principle of comparative
advantage as we know it today.
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APPLICATIONS OF
COMPARATIVE ADVANTAGE
?? ?
Should Tiger Woods Mow His Own Lawn?
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Principle #7: Governments Can
Sometimes Improve Market Outcomes. Market failure occurs when the market fails
to allocate resources efficiently.
When the market fails (breaks down)
government can intervene to promote
efficiency and equity. Housing
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Principle #7: Governments Can
Sometimes Improve Market Outcomes. Market failure may be caused by
an externality, which is the impact of one person
or firm’s actions on the well-being of a
bystander.
market power, which is the ability of a single
person or firm to unduly influence market
prices.
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Principle #8: The Standard of Living
Depends on a Country’s Production.
Standard of living may be measured in
different ways:
By comparing personal incomes.
By comparing the total market value of a
nation’s production.
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Principle #8: The Standard of Living
Depends on a Country’s Production. Almost all variations in living standards are
explained by differences in countries’productivities.
Productivity is the amount of goods and
services produced from each hour of a
worker’s time.
BUS 111 - Micro Economics
Principle #8: The Standard of Living
Depends on a Country’s Production.
Standard of living may be measured in
different ways:
By comparing personal incomes.
By comparing the total market value of a
nation’s production.
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Principle #9: Prices Rise When the
Government Prints Too Much Money.
Inflation is an increase in the overall level
of prices in the economy.
One cause of inflation is the growth in the
quantity of money.
When the government creates large
quantities of money, the value of the
money falls.
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Principle #10: Society Faces a Short-
run Tradeoff Between Inflation and
Unemployment.
The Phillips Curve illustrates the tradeoff
between inflation and unemployment:
Inflation Unemployment
It’s a short-run tradeoff!
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Summary
When individuals make decisions, they
face tradeoffs among alternative goals.
The cost of any action is measured in
terms of foregone opportunities.
Rational people make decisions by
comparing marginal costs and marginal
benefits.
People change their behavior in response
to the incentives they face.
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Summary
Trade can be mutually beneficial.
Markets are usually a good way of
coordinating trade among people.
Government can potentially improve
market outcomes if there is some market
failure or if the market outcome is
inequitable.
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APPLICATIONS OF
COMPARATIVE ADVANTAGE
Should the United States Trade with Other
Countries?
Each country has many citizens with different
interests. International trade can make some
individuals worse off, even as it makes the
country as a whole better off.
Imports—goods produced abroad and sold
domestically
Exports—goods produced domestically and sold
abroad
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Summary
Each person consumes goods and services
produced by many other people both in
our country and around the world.
Interdependence and trade are desirable
because they allow everyone to enjoy a
greater quantity and variety of goods and
services.
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Summary
There are two ways to compare the
ability of two people producing a good.
The person who can produce a good with a
smaller quantity of inputs has an absolute
advantage.
The person with a smaller opportunity cost
has a comparative advantage.
BUS 111 - Micro Economics
Summary
The gains from trade are based on
comparative advantage, not absolute
advantage.
Trade makes everyone better off because
it allows people to specialize in those
activities in which they have a
comparative advantage.
The principle of comparative advantage
applies to countries as well as people.
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Summary
Productivity is the ultimate source of
living standards.
Money growth is the ultimate source of
inflation.
Society faces a short-run tradeoff
between inflation and unemployment.