LESSON ONE- Promotional Version

8/9/2019 LESSON ONE- Promotional Version

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LESSON ONE For Educational Purposes

Black-Printed By

Mike Smooth “Da Architec” South Carolina, USA

© 2010By Minds Over Matter Publishing

ISBN 1440499489EAN-13 9781440499487

www.overstandingthemusicbusiness.Info



Preface

I spend a lot of time in studios and talking with artist and

producers. One thing I noticed is most of the lack theknowledge to take their musical career to the next level.

I once asked an entertainment company owner, was he planon licensing his music, and he did not have a clue on what Iwas talking about. This brought me to the conclusion; thislesson series lessons have to get out.

Our goal is not just attracted producers and artist; we areplanning on going into the schools and educating the childrenabout the truth of the music business.

Most people have this idea that all rappers and entertainersare rich and famous. Some are famous, but at the end of theday go home broke.

It is our mission to educate you about this business, becauseso many have been misled into thinking it’s a get richscheme. It can be, however not all rappers are rich, somemake a very good living, and a very few make it like Jay Zand 50 Cents.

This program is designed for those wanting to sell their ownmusic. So many fail because lack of information, so pleaselook at this as a guide to help you.

We hope one day the education system will make this a partof their curriculum. The children who watch the videos needthis information. So they will not get blinded by the smokingmirrors.



LESSON ONE

How to Get Distribution

The Re-Construction

The record industry as wespeak is converting to the

digital realm (Downloads &Ringtones). CD sales havedeclined; major recordcompanies are lying off, and anew 360 record deals (slavery)are emerging. The onlysolution right now is to sellyour own music and keep all

your rights.

This Lesson was Black-Printedto edit-dictate (educate) thereaders, to give youoverstanding on how therecord business works. We arebringing a revised way to

learn. This first lesson willgive an in-depth look at howdistribution deals work, andhow to get distribution.



OVERSTANDING THE MUSIC BUSINESS

Introduction

This lesson was initially entitled “Pimpin the Music Biz”(Industry). We decided to revise it into a smaller and morecomprehensive format.

Most would like to consider this a book, and the truth of the matteris, it is in a book format. This is a lesson series from 1 to 9(supreme mathematics). This lesson is the first of its series.

This lesson series will teach anyone interested in the business of music, the basics of everything they will need to know. Breakingdown the business of music piece by piece.

In near the future, the following lessons (2 – 9), we will touch onsubjects such as; music publishing, marketing, promotions andadvertising, music mastering, etc.

Please do not confuse this lesson series with other music businessbooks and literature. This lesson series is in a very comprehensiveformat that cuts through the rhetoric and gets straight to the point.Take your time and read this lesson, and go over it until you grasp(overstand) the information.




Table of Content

Smoke-in Mirrors Page 7 What Is Distribution? Page 9

Marketing and Promotion Planning Page 12

HOW TO GET DISTRIBUTION Page 16 What Is Coop Advertising? Page 22

SAMPLE One Sheet Information Page 23

Types of Distribution Distributors Page 25

Different types of Distribution Deals Page 25

Practical Tips on Foreign Licensing Agreements Page 28

by Wallace Collins

Digital Distribution Page 34

What is a Digital Label? Page 35

Digital Distributors Page 36

The Types of Digital Music Rights Page 38

How music sales and radio airplay Are tracked Page 40Tracking Digital Music Page 42 Barcodes Page 43 Music Distributors Page 44

Sample Distributor Information Sheet Page 45 Music Dictionary (Glossary) Page 48




Smoke-in Mirrors

The business of music for many years, seem to be enshrined insome mystic information that only some one who attends aUniverse city (University) or college can overstand.

With hundreds or maybe thousands of music business relatedliterature (Books, CDs, Online, etc), it maybe a little difficult todecide on what to read. And what is good advice.

Always remembering some people in this business can be veryshady, this is why it is important to know what is going on, and soyou do not get tricked. There are a lot of sharks in this businessthat will come at you from all angles to make a dollar off of you, oreven steal your rights (Masters).

Do not get caught into the hype of things, you have to rememberthis is a business that’s dealing in entertainment. So you will be

dealing in an illus ional world, where things, like money, sex anddrugs seem to dominate the radio and televisions airways. It’s allbased on stage props. Watch your back and your front.

The music videos of today are just short musical movies with asoundtrack. This is how the record industry sells records. They(record companies) find some talent in a club or showcase or evenby BDS and Soundscan charts. Signs them to a deal. Then turn

them into a Gangster. Just like in Hollywood. This lesson series isin no way, shape or form speaking out against the entertainmentindustry. The truth has to be told. It’s all based Product placementand good gimmicks and publicity.




Define Stage Props

From The Merriam Webster Dictionary Online

Stage Pronunciation:\stā j\ Function :noun Etymology: Middle English, from Anglo-French estage abode, story of abuilding, state, from Vulgar Latin staticum, from Latin stare to stand —more at standDate:14th century

2 a (1): a raised platform (2): the part of a theater on which the acting takesplace and which often includes the wings (3): the acting profession : thetheater as an occupation or activity

PropFunction :noun Date:18411 : property 3 <stage props> 2 : something used in creating or enhancing adesired effect

It’s All a Show




What Is Distribution?

Dis·tri·bu·tion Pronunciation: "dis-tr&-'byü-sh&nFunction: noun-: the marketing or merchandising of commodities

The Lie Every Rapper and or R&B Singer, you see on tell-lies visually(television) is very rich and making tons of money like some of themusic videos portray. Although it is about the money, the reality is,they (Recording artist) have to give fans the Hollywood impression

(Props), to sell records. Conveying a message, this is how it is, thisis how we do it, and they know it’s all about marketing andpromotions (Creating a hype using good gimmicks and publicity).

The TruthYou as an independent record (entertainment) company and/orunsigned artist can sell anywhere from 1 to 50,000 units (CDs) oreven more on your own. You can get your music in films, in

television commercials, in video games, etc. It just takes doingwhat is necessary to make it happen. Like creating a BUZZ(Marketing & Promoting) in your region, locally, regionally thennationally. You can start by performing in a variety of venues,developing a solid marketing plan, and creating an online presence

just to start.




Before most of us learn any form of mathematics, we have a start

at arithmetic's, then work our way up to algebra, geometry and soon. The point here is math is based on problems and solutions. Thislesson is the solution.

Can you explain the different types of distribution deals? Yesthere are many types of deals out there, it just depends on yourlabel, what kind of buzz you have in your region(local or national), the track record your Label has, as for as sales of CD's,Ringtones and Downloads . And they (distributors) will want toknow how you are going to market your label and Artist(Concentrate more on the Artist- the product).

A lot of musicians think just because they have a CD, ringtone anddigital distribution, that they will automatically sell units, this isnot true. This is where you’re marketing and promotions planningand creativity comes in.

There are several types of distribution deals which we will touchon. The first lesson we are focusing on Pressing (Manufacturing)and Distribution Deals, Distribution Only Deals, DigitalDistribution, and will touch a little on the other types of deals.

We know the word national sounds good when seeking adistribution deal. But if you’re trying to sell your music on anational level, you’ll need to have a budget of at least $10,000 to

$25,000 minimum a month just for marketing and promotions.




Your marketing and promotions campaign will include touring,radio interviews, autograph signings, etc. The distributor is lookingfor you to know how to market and promote your music. This iswhy it is very important you create a plan for marketing andpromoting of your release.

Here's a quote from Wendy Day of the Rap Coalition. From the article titled

SECURING DISTRIBUTION By, Wendy Day from http://www.rapcointelpro.com

“Let's go back a step: There are three things a distribution company looks atwhen deciding whether or not to distribute a record label. The quality of theproduct (music), the flow of the product into the pipeline (does the label

have enough music to release something every few months), and theeconomics (does the label have enough financing to be a real record labeland cause "push" and "pull" through the retail stores). "Push" is getting theretail stores excited about carrying the record so they'll order it for theirstores, and "pull" is getting the consumers into the store to buy the record.Retailers are in business to sell records, be informed about artists and theirreleases, create store loyalty, provide a local service (sort of a music industrycenter in their local area), and make a nice profit. I find that if you treat themas such, and with respect, they are happy. They don't owe you anything as anew label-- bare in mind they've seen many, many labels come and go.”




Marketing & Promotions Planning

In your plan you will need to write an overview. You will need togive information about the artist or product. This is where yourDistributors sales team will get most of their information from.The plan will also need name of album the single, CDconfiguration of Single, UPC (Barcode) information, packaging,publicity, etc.

At this point your mind should be focused on being creative

enough to move your music out of the distributor’s warehouse, onto store shelves and into the customers hand and making a profit.This is no easy task. You have to convince the stores managers andconsumer (fan) that your product is right for them, in the case of music and videos; the buzz creates sales and bigger things.Remember this is business.

We have included a sample 12 week music marketing and

promotions plan, a sample distributor information sheet, and asample one-sheet. For artist and labels wanting to place product onstore shelves or for resale. You have to be on your grind promotingyou music before the distributor will pick you up. Distributors andretailers are needing sellable products, not a studio hit.

Our advice to you is learn how to use the internet and the manyfree music promotional tools. There are tons of resourcefulmaterials located at your public library as well (in the referencesection). Use Google and the many other search engines to findarticles and data pertaining to marketing and promotions. Please donot limit yourself. We are in the digital age, where you canbroadcast content (music. videos, etc) on a using the internet andmobile technology. Be Creative and remember your plan can startout simple and be upgraded as you progress.





CONTACT US

Tel: (678)561-4285

www.overstandingthemusicbusiness.info

www.myspace.com/streetcollege

www.twitter.com/streetcollege

www.facebook.com/setepsenamun



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