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Lessons from the LeafFood Innovate 2018
March 2018
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• Global obesity crisis • Sugar tax (passed/proposed)• Activist advocacy groups
• Good for me• Good for others• Good for the planet
proposed new labelhighlighting
calories and added sugars
• Sugar• Artificial Sweeteners
Highly dynamic times in the food and beverage industry
RISING PUBLICHEALTH CONCERNS
CONSUMERS REDEFINEHEALTH & WELL BEING
SWEETUNDER FIRE
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Lowest Carbon Footprint Lowest Water Footprint Lowest Land Footprint
12-82% 88% 1/5Less carbon than other natural sweeteners. Less water than other natural sweeteners. Size of Delaware = Amount of stevia
needed to replace 20% of today’s sugar
consumption.
2015 Carbon Study
KgCo2-e/kg SE*
Comparative Carbon Footprints
2015 Carbon Study
Liters/Kg SE*
Comparative Water Footprints
At least Uses
the land of
sugar cane
12% 48% 82%WATER
SUSTAINABILITY:
Impact of PureCircle Stevia vs Sugar
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Sweet in so many ways
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It’s been quite a journey
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2001
• PureCircle (www.purecircle.com) was established in 2001 dedicated to the production and marketing of high purity stevia ingredients
2004
• Reb A shown to major F&B companies
• First commercial contract secured
2007
• PureCircle Limited (“PCL”) incorporated as a new global public company
2008
• Expansion of direct CPG contracts +250 customer, now including – nearly all of the major Global Key Accounts
• Start of Major Regulatory clearances:– June: JECFA / August: Switzerland / October: ANZ / December: FDA GRAS
2009 – Today
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3,700
1,464
1,452
1,339
1,066
1,039
960
884
674
603
Snacks
Other Beverages
Juice Drinks
Dairy
Sweeteners & Sugar
RTDs
Carbonated Soft Drinks
Bakery
Sugar & Gum…
Hot Beverages
Global new product launches with stevia Top 10 global category by number of product launches
70% of
launches
occurred in
the past 4
years
MEA +71% +17%
LTAM +50% +22%
NTAM +29% -2%
Europe +25% +14%
APAC +23% +9%
5 yr CAGR 1yr
2 year CAGR
2%
8%
20%
15%
5%
6%
22%
15%
33%
11%
'09 '10 '11 '12 '13 '14 '15 '16 '17
311479
623
1,005
1,883
2,504
2,842
3,193
3,526
Total +29% +10%
33%
POSITIVE MARKET RESPONSE
Growth in number of launches driven by NTAM, LTAM, and Europe, while key beverage categories represent the fastest growing categories.
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Early stevia products
DELAYED ONSET
BIT
TER
INTENSELINGER
REB A
had taste challenges
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The stevia leaf has more to offer than just Reb A
40+Steviol
Glycosidesin the leaf
EACH WITH UNIQUE
ATTRIBUTES
TASTE SYNERGIES
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Vertically integrated supply chain all the way back to the farm gave us insight from multiple perspectives.
PLANT BREEDING& AGRONOMY
PROGRAM
HARVESTING APPLICATIONEXTRACTION & PURIFICATION
CONSUMER PRODUCTS
Our Supply ChainFarm to Consumer
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PURECIRCLE STEVIA AGRONOMY PROGRAM
Stevia Expertise
From Seed to Leaf
The science of naturally developing
new stevia leaf varieties with more of
the best tasting steviol glycosides.
Sustainable Expansion for
Commercial Viability
Growing and scaling the best
stevia varieties to support food
and beverage needs.
RESEARCH &
DEVELOPMENTSCALING NATURALLY FARMERS
Our PureCircle Stevia Agronomy Program
was created to cultivate and grow the best
tasting stevia at global scale
Our Commitments
Livelihood + Community
Enhancement
The commitment to grow
high-quality stevia leaf while
contributing positively to the
farming communities.
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PureCircle Bees
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Granny Smith Apple Honey Crisp Apple
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• Rich in extracts with more sugar-like in taste.
Fuller sweetness without linger and aftertaste
• Less processed vs. other plant based sweeteners
• Easier to work with for food and beverage industry
STARLEAFTM:
WHAT IT MEANS FOR TASTE
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Scaling Up Starleaf Stevia
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Growing Around the World
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PURECIRCLCE 2020 PLANS: TENS OF THOUSANDS OF HECTARES AROUND THE WORLD
YIELDING THOUSANDS OF METRIC TONS OF STARLEAF STEVIA
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OUR COMMITMENT TO STEVIA
FARMING COMMUNITIES
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“Taste is king”-- ??
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This is a journey, and it takes a lot of patience and iteration
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“I have not failed. I've just found 10,000 ways that won't work." – Thomas A. Edison
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Courage and commitment to change and adapt…together
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"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one
that is most adaptable to change. " – Charles Darwin
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Thank you
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