Lessons from the Link

Mark Josephson, CEO, Bitly@markjosephson

Social Media Day 2017

Bitly Then

@markjosephson

Consumer-centric

Parallel Trends Emerged

2 designs: person w/concentric circles around them (to indicate they're central) and a puzzle piece next to it.

Fragmentation

@markjosephson

Bitly Today

@markjosephson

@markjosephson

The link helps you see across the Internet.

@markjosephson

EARNED OWNED PAID

SOCIALPUBLISHING

EMAIL& SMS

CUSTOMERSERVICE

CUSTOMERENGAGEMENT

CRM CMS WEBANALYTICS

DSP GOOGLE & FACEBOOK

DMP

LINK MANAGEMENT PLATFORM

25% of the World Clicks on a Bitlink each month

300MILLION

LINKS CREATED

4BILLION

BROWSERS

9BILLIONCLICKS

39THOUSAND

DEVELOPERS

800THOUSAND

MAUs

Lessons from the Link

@markjosephson

@markjosephson

Branded links receive 34% more clicks.

BRANDING STILL MATTERS

bit.ly/ comca.st/

@markjosephson

PRIORITIZE MOBILE CX

65% of clicks come from mobile.

@markjosephson

United delivers flight delays to customers with Bitlinks

@markjosephson

The Bitlink drives the user directly to flight details

Twitter users are50% more engaged

than Facebook users.@markjosephson

LISTEN TO YOUR CLICKS

48% of clicks don’t come from social.

THINK BEYOND YOUR SILO

@markjosephson

The hidden lesson

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@markjosephsonlnapo.li/2s9y2sB

@markjosephson

What is the One Thing SM teams should

be concerned with?

Reach, awareness, eyeballs, followers, fans, favorites, likes re

ach

awareness

eyeballs

followers

fans

favo

rites likes

(GIF or image: driving biz)Conversations to Conversions

@markjosephson

CONVERSATIONS TO CONVERSIONS

thank you.@markjosephson