Date post: | 21-Oct-2014 |
Category: |
News & Politics |
View: | 3,723 times |
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HOW BRANDS ARE BECOMING MEDIA
COMPANIES!Marisa Wong, SlideShare!
Oct. 17, 2013!
ME!(JOURNALISTS)!
THE DARK SIDE!(BRANDS)!
Q: What’s the difference between journalism and ‘the dark side’?
A: Not much these days.
WHY BECOME A ‘NEWSROOM’? !!
CONTROL over your own news and stories.!
CONVERSATION
But more importantly…
Touch Points
Conversation
Connection
TRUST!
HOW DO YOU BUILD TRUST? !!
1. STOP PUSHING PROMOTIONS 2. PROVIDE SOLID INFORMATION
3. HAVE A VOICE & BE HUMAN
Lessons from the newsroom….
OTHER NEWSROOM TACTICS…
HAVE A POWERFUL HEADLINE
BE TIMELY & RELEVANT
SEEK SOURCES
TAILOR TO YOUR AUDIENCE & PLATFORM
Share Knowledge!Be Highly Visual!
THANK YOU.