To Dos:
Do Links Matter?
Examples
Tips
Questions?
WARNING:Any links intended to manipulate
ranking may be a violation of Google’s Webmaster Guidelines.
Linking discretion is advised.
Do links matter?
Google says:1 & 2: Links & Content3: RankBrain
http://searchengineland.com/now-know-googles-top-three-search-ranking-factors-245882
https://builtvisible.com/how-google-works/
Prominence is also based on information that Google has about a business from across the web (like
links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
https://support.google.com/business/answer/7091
Sure would be an awful waste of space.
- Carl Sagan
SEOs say:
http://www.localseoguide.com/guides/2016-local-seo-ranking-factors/
It looks like links are the key competitive differentiator even when it comes to Google My Business Rankings.
My own eyes:
Links to a local business site.
Same site’s number keywords with top 10 rankings over approx. same time.
Organic share of voice
High quality local links can have an enormous impact on a small business site's visibility in local search results.
Google (and the rest of the world):The best way to get links is to create unique, relevant content.
https://support.google.com/webmasters/answer/66356
Great content = Regularly naturally picks up enough links to outrank competition.
“Great Content”
You
Work for local links too:Local
Local
LocalLocal
Local
Scholarships?
The Don’t Go to Law School Scholarship.
Less work, many links.
Community Concerns
County Most Dangerous Intersections.
Less work, many links.
Just add water.
Make Maps
Make maps for local events.
Promote it:Organic SocialPaid SocialCustom AudiencesSearch AdsGoogle Display NetworkRetargeting
Get to know the people in your community.
Local link building is a lot less about link-begging and buying and much more about taking a leadership role and developing relationships in your local community.
Link Building
True, but they can still work!
Real Comments
Linkta
tion
Targeting local links
#1 Local Link
Prospecting Tool
http://www.googleguide.com/advanced_operators_reference.html
[city] inurl:resource
[city] inurl:sponsor
[city] site:top500.com
++
Find local link targets.
Crawl target sites.
Analyze link metrics.
Great combo for broken local link building.
+Export Top Share of Voice Pages for Target Local Queries
Analyze link metrics and find link opportunities
Great combo for prospecting across sites in a particular keyword set.
Assimilate Competitor Links
Oh hey, I can do that.
Experiment with not mentioning links as part of outreach.
Resist Domain Authority.
Local municipality link.
If you obsess overDomain Authority, you might miss these.
Make it their idea to link.
Don’t Fear nofollow.
If there’s any trick, it’s knowing the location.
neighborhoods
streets
charities
zip codes
counties
cities politicsevents
schools
reporters
peoplebusinessesplaces
area codeshistory
bloggers
night life