Let Us Be People.Your

Prepared for:540 W. Maxwell Street522 W. Maxwell Street

609 Pine Street409 Patterson Street410 Patterson Street

Our Mission StatementTo provide Professional, Ethical, and Efficientreal estate services in our area of expertise.

Ben Brown859-229-4555 | bbrown@milestoneky.com

Ben has been involved in real estate in the Lexington area since 1997. He has a degree in Political Science

from Eastern Kentucky University where he also studied urban politics. Ben is a graduate of the Floyd Wickman

Marketing program, a member of Build Lexington, and a member of the Lexington Bluegrass Association of

Realtors and a Life member of the Million Dollar Club.

Ben is a Ball Homes New Construction Specialist for the Lexington and Versailles area. He enjoys helpingpeople realize their dreams of homeownership,

particularly those with special needs andsituations. He is active in sales in Lexington,

Georgetown and Versilles.

Ben's statement is "Working for Your Dream!!!"

Live, Love, LocalMilestone Realty Consultants is a full service real estate company based in Lexington, KY. We offer full service offices in Lexington and Georgetown.

Milestone takes its name and mission from the idea that real estate professionals assist individuals and families in commemorating some of the most significant events, or milestones, in their personal

histories.

It is a continuous goal of Milestone to provide a higher standard of client services to make the entire real estate process as smooth as possible.

These include residential sales, new homeconstruction, and those services offered through

our commercial and relocation divisions.We sincerely appreciate your interest in allowing

one of our real estate professionalsrepresent you.

Giving Back to the CommunityMilestone, as a local company, has always taken pride in being a good neighbor and continues to

support numerous civic and community endeavors. Every year, Milestone and its agents demonstrate

their commitment to the community byvolunteering and supporting local charities and

events.

Pediatric CancerSurvivor Picnic

Catholic Action Center

Area of CoverageServing Central Kentucky

Selling ProcessConfidence from Start to Finish.

My Responsibilities

1.Provide a marketing

strategy, a competitive market analysis, &

recommend anappropriate list price for the sale of your

property.

2.Market your property to buyers & other agents

utilizing all possible appropriate methods.

5.Guide you in making informed decisions

leading to a satisfactory sale.

6.Present & respond to all offers in a timely

manner.

3.Make recommendations

on staging, potential repairs, & cleaning your

property in order to make your home more

attractive to buyers.

4.Suggest quality

professionals including attorneys, handymen, stagers, & inspectors.

7.Negotiate the best price & terms possible. Always

keeping your specific needs in mind.

Communication & CommissionI will take the time to explain the different

agency relationships you may havethroughout the selling process.

The People Involved & How Communication Takes Place

Seller

SellerPays

ListingAgent

Buyer’sAgent

Listing Agent’sBrokerage

Office

Buyer’s Agent’sBrokerage

Office

ListingAgent

TitleCompany

Buyer’sAgent Buyer

Lender

Inspector

About the Commission

My Support TeamI work with a team of dedicated professionals that

each have support roles in my business. Each member of my team has a specialized skill set that brings

added value to the service I provide. Our collective goal is to provide you with the best customer service

whether you are buying or selling real estate.

Susan IsaacsReceptionist/

Showing Manager/Agent Support

Joe PennebakerCompliance Associate

Faith McGuireAccounting Manager

Bruce WilliamsSign Courier

John KruseAccounting Assistant

Joyce JewellGeorgetown Office

Administrator

Carrie MinkMarketing

Coordinator

Emily CvengrosSocial MediaCoordinator

Pricing & TimingTiming & pricing for your home is imperative to a

satisfactory sale. I will help you analyze these factors to get the best price in the best time.

Strategic Pricing for the Best Exposure & ResultsThe higher the asking price of your home, the fewer interested

buyers you will have.

Higher Prices Attract Fewer Buyers

Higher Prices $$$

Actual Fair Market Price $$

Lower Price $

Lower Prices Attract Many Buyers

Number of Buyers

Act

ivit

y

Week 1 - Increasing Awareness

A new property on the market generates a high

level of interest.

Week 2 - HighAwareness

Peak market awareness during the first two weeks

on the market.

Week 3 - DecliningAwareness

Declining awareness & interest as other new

properties arrive on the market.

Week 4 - ContinuedDecline

Continued decline in awareness & interest.

Pricing & TimingTiming is Everything

A new listing will generate interest from agents and potential buyers. After they have viewed the property, interest will decline which makes it crucial to list your property at the right price when it first goes on the

market.

The market price is the ideal to get your property to the top of the pyramid. Those are the listings that go quickly. The closer the listing gets to the bottom of the pyramind, less and less people are looking at it

which means it takes longer to sell. EXAMPLE

Comparison of Your Propertyto Current Market

Subject Property

Similar for Sale

Similar Pending

Similar Sold Recently

Average Price

Average Price

Average Price

Average DOM

Average DOM

Average DOM

$200,000

$200,000

$200,000

30

100

100

Address

Address

Address

Address

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

7618 Aberdeen Way

Ranch

Ranch

Ranch

Ranch

Ranch

Ranch

Ranch

Ranch

Ranch

Ranch

Ranch

Ranch

3/1

3/1

3/1

3/1

3/1

3/1

3/1

3/1

3/1

3/1

3/1

3/1

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

1,700

2-A

2-A

1,700

2-A

2-A

1,700

2-A

2-A

1,700

2-A

2-A

2-A

30

100

2-A

$200,000

$200,000

$200,000

30

100

2-A

$200,000

$200,000

$200,000

30

100

2-A

$200,000

$200,000

$200,000

30 $200,000

30 $200,000

Style

Style

Style

Style

BR/BA

BR/BA

BR/BA

BR/BA

Finished SF

Total SF

Total SF

Finished SF

Total SF

Garage

Garage

Total SF

Garage

DOM

DOM

Garage

Price

Price

PriceEXAMPLE

Milestone MarketingNo one does more to market

your home.

Get Maximum Exposurewith Milestone

We havethe tools

to get your property

SOLD!

Company Website

SignCourier

SocialMedia

NewspaperAds

IndividualProperty Websites

Effective Marketing ActivityWe focus our marketing efforts in three ways:

1. Promote your home directly to prospective buyers. · Print Advertising · Website/Internet · Yard Sign · Open Houses · Just Listed and Just Sold Ads on Facebook2. Enlist the efforts of other real estate professionals via: · My Real Estate Network · Leading Real Estate Companies of the World · Multiple Listing Service (MLS) · Direct Promotion to Other Local Agents3. Maintain communication with you. · Review the Results of Marketing Activities · Provide You with Agent & Buyer Feedback · Consult with You to Adjust Our Strategy As Needed

Print Ads in Lexington, Richmond,Georgetown, Versailles, & Frankfort Papers

Just Listed Facebook Ad

147 FERGUSON LANE$322,875

4 BR 2.5 ׀ BA 3008 ׀ SFCATHY MATTINGLY 502-316-5513

409 PAISLEY COURT$134,900

3 BR 2.5 ׀ BA 1260 ׀ SFCHRISTINE E. MCDONALD 859-227-1354

209 COURCHELLE DRIVE$127,950

3 BR 2 ׀ BA 1215 ׀ SFSTEVE MCKINLEY 859-576-6714

411 PAISLEY COURT$124,900

3 BR 2.5 ׀ BA 1260 ׀ SFCHRISTINE E. MCDONALD 859-227-1354

115 RACCOON RUN$207,000

3 BR 2 ׀ BA 1810 ׀ SFTINA SANDERSON 859-806-5591

417 MEADOW DRIVE$159,000

3 BR 2.5 ׀ BA 1872 ׀ SFTRACI WILLIS 859-333-4641

WE’RE READY TO PUT OURREAL ESTATE EXPERIENCE TO

WORK FOR YOU!MILESTONEKY.COM | (859) 245-1179

#TEAMMILESTONEOpen Today 2-4 Open Today 2-4

Milestone Website & FeaturesMilestone launched a sleek design created around the needs of the consumer. This search-focused websitefeatures all Milestone properties as well as all MLS

listings. Milestone properties are professionallyphotographed & all receive an Individual Property

Website.

Potential buyers can also get to know Central Kentucky by browsing through our many in-depth community profiles

as well as our hyper-local content about Lexington’sdynamic lifestyles.

milestoneky.comMilestoneky.com features:

Real time, dynamic search functionalityDisplay of all property listing data on the map according to the search characteristicsselected by the buyerThe ability to draw custom search boundaries using theinteractive “polygon” search toolPoint-of-interest plotting- enabling the buyer to search for area shops, services, &amenities such as restaurants & schoolsMarket data/statistics

Individual Property Website

The individual property website is a fully responsive, standard website that’s dedicated to showcasing your home. While the amount of copy & images featured on most real estate websites is limited by the local MLS, the IPW allows Milestone to add additional copy,images, links, & information such as floor plan & school information. Your Milestone agent & staff will distribute this IPW when advertising your property in print & digital.

Email Marketing:Instant Results

Milestone’s email marketing consists of both graphic & text-based emails sent to potential buyers who haverequested email alerts as members of our “Property

Alerts”.

Thousands of highly qualified prospects receive emailnotifications when properties are updated on our website

which occurs daily.

Leading Real EstateCompanies of the World

Milestone is a member of Leading Real Estate Companies of the World which provides our clients global reach when

selling their home. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com

website. It is also immediately connected to the websites of over 500 of our affiliated real estate firms in the world.

We’re Local We’re Global.Leading Real Estate Companies of the World® is the home of the world’s market-leading independent residential broker-ages in over 50 countries, with over 500 firms and 120,000

associates producing over one milliontransactions valued at $321 billion annually. Our

by-invitation-only network is based on the unparalleledperformance and trusted relationships that result in

exceptional client experiences.

Argentina | Australia | Bahamas | Belgium | British VirginIslands | Canada | Cayman Islands | China | Costa Rica | Czech Republic

Denmark | Dominican Republic | England | Fiji | France | French West IndiesGermany | Indonesia | Ireland | Italy | Jamaica | Japan | MacedoniaMauritius | Mexico | New Zealand | Panama | Portugal | Puerto Rico

Romania | Singapore | Saint Maarten | South Africa | Spain | SwitzerlandTrinidad & Tobago | Turkey | Turks & Caicos | United Arab Emirates

United States | U.S. Virgin Islands

Over

500Firms

Encompassing

3,500Offices

More Than

120,000Sales Associates

Over

50Countries

Where Do MilestoneListings Appear Online?

Listing syndication maximizes a home’s exposure & abrokerage’s presence on the web. Milestone gives your home the most exposure by syndicating the listing of

your home to these highly-used websites with thousands of unique users everyday & millions of page views every

month.

Your home will be advertised on these top rated sites& numerous others:

My Promise To You

Responsiveness- Act in good faith at all

times- Adhere to your

instructions- Return all calls & emails

promptly

Loyalty- Place your interests

above all others

- Keep your personalinformation strictly

confidential

Disclosure- Ensure that all parties to the transaction are fully

informed about anymaterial facts that may affect the transaction

Accounting- Receive & monitor all

earnest money deposits

- Receive & deliver all documents in a timely

manner